2. The internet is an integral part of each person’s life whether
they realize it or not. Many people sign on to the internet from
computers and mobile devices to seek information on
products or services before spending any money. What kind of
information will they find if your business or service is queried?
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 2
3. Online reputation is a very major part of a business’s
existence. Any business that does not have a website might as
well close the doors now before being buried by the
competition embracing technology. That website is going to
become a hub of information on the goods and services being
offered. For consumers and search engines to treat that
website as the authority it is striving to be, some effort must
be put into SEO and social media management.
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 3
4. Do not wait until a bad review pops up before taking action.
Inevitably, a sour experience with a customer is going to find
its way online. What other information will be found when
searching for the company? Will it be a bunch of non-
information and the bad review? Will it be a single bad review
surrounded by good reviews and positive interactions?
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 4
5. Link-Building and Blogging for Authority
• A plan of action to begin building one’s reputation on the internet
should include several traditional SEO practices. A link-building
campaign through article and blog submission is a great cornerstone. A
blog is a major fundamental in helping establish an online presence. The
company blog needs to be on its website’s domain as it is a source of
regularly updating information. By providing regular updates of quality
information, the website is demonstrating to users and search engines
that the business is providing up-to-date information of quality. Simply
posting a website full of information and leaving it there will not draw
traffic.
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 5
6. What is so important about being linked to on the internet?
Search engines love to see one-way links going to content. It is
a major calculating point of determining Page Rank. That link
signifies the creator found that information useful and
relevant enough to create a way for their audience to access it.
Those steps are the kind made on a path to building a solid
reputation and cementing one’s place in a positive light.
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 6
7. Social Media for a Human Connection
• Social media is another avenue that can be explored to build a positive
reputation. Business pages can offer valuable information, tips, tidbits,
interact with customers, and show a significant amount of activity. A
website is a fairly impersonal place. Most browsers will not view it as
anything other than a tool. It is for that reason that so many pictures of
laughing, smiling people are found on websites; even if they are not
relevant. They serve as a reminder of the human connection. Social
media on the other hand, actually lets the business be in touch with their
customers or other interested individuals.
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 7
8. Reputation Building Will Not Wait
• Link-building and SEO efforts are not overnight affairs. If you want to
steer the kind of information people are finding when they search for
your company; start now. Sure, they may find a bad review here and
there. But then they will also find other websites citing your work,
reviews from satisfied customers, and professional writings that
demonstrate the skill and expertise the company brings to the table.
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 8
9. SEO efforts on the internet mirror a train in many
ways. Park a truck in front of a stopped train and it
will have a difficult time getting moving. Park a truck
further down the tracks and the train is going to go
straight through it. Momentum is the key for that
train just the same as it is for SEO. Building your
momentum, authority, and reputation will ensure
that a negative review is not in a position to de-rail
your business and effort.
• Visit Upper Hand Technologies for more: http://www.upperhandtech.com
www.upperhandtech.com - info@upperhandtech.com - 218-242-1588 9
