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1. 5 Good Reasons For Using Yahoogroups To Start Your
Own Ezine

2. List servers and list serving software can be a TOTAL
NIGHTMARE. Trust me, I know ...

3. If you are new to Internet Marketing, or just new to the
way of web business, and there's all these other things
to learn and think about, there are five VERY good
reasons to leave commercial list serving software
systems alone for now and simply use a Yahoogroup to
do all the work for you.

4. 1. EVERYBODY Knows ...

5. ... what a Yahoogroup is, and even if they don't, they'll
soon pick it up. By using Yahoogroups, you are tapping
into a long, long established institution that is globally
known and trusted; this will make it much easier to get
people who don't really know you yet to subscribe to
your ezine or newsletter.

6. 2. Yahoogroups are very easy.

7. Even for absolute beginners, Yahoogroups are easy to set
up and easy to manage. You don't have to worry about
the vagaries of AOL emails, double opt in procedures,
anti-spam declarations, unsubscription features or any
of it, it's all taken care of for you. They also come with
little sign up boxes and buttons, and the admin
interface, although not exactly intuitive, can soon be
worked out by trial and error.

8. 3. Yahoogroups messages don't get caught in spam
filters.

9. Spam filters are the SCOURGE of ezines and email
delivery. When you send your messages via the
Yahoogroups delivery system, this is not a problem; as
Yahoo is such a mega beast, it has its own exceptions in
mostly all spam filters known to mankind and your
messages WILL at least reach their intended recipients.

10. 4. Yahoogroups have useful extra features.

11. You can do a lot with a Yahoogroup if you are willing to
spent some time on it. Weblinks, an attractive group
page, bookmarks, file downloads and more are all
available for the beginner web entrepreneur to optimise
and use, easily at that.

12. 5. Yahoogroups are FREE.

13. Alright, so the group messages carry third party
advertising, but that is a very small price to pay for
access to a system that can easily and very elegantly
serve hundreds of thousands of messages, that is
reliable and steady and so well known. Other than that,
there are no set up fees, no ongoing charges, and it's
there for you whenever you want it.

14. Once you are ready to do so, you can export your list
and put it on your own personal commercial list server
systems, complete with technicians who take care of
everything behind the scenes - until then, and if you
haven't done this before, to simply use Yahoogroups for
ezine delivery is a really good way to get started with
your ezine and to build up your subscriber base.

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