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5 Content Marketing Truths
By: Joe Chernov & Jake McKibben
    (@jchernov)   (@ez–Jake–oven)
Truth 1:
        Without Content, Social Stalls

93 o ctane
         2
                    I
                   Videos
                            social media
Truth 2:
Logo size is inversely
proportional to credibility

                                I
                              Tumblr
Truth 3:
No bait, no bites         What am I forgetting
                           Not even a nibble!




                    Customer
Truth 4:
B2B needs to mimic B2C
                    ond )
                 iam ary!
              a d sal       Code a
        to buy ths                n app
   How ee mon                             in 5 d
     e us thr                                   ays
(giv
Truth 5:
We share how we want to be seen
  I love my new profile picture.
   It barely even looks like me!




People share content that makes them look good

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5 Content Marketing Truths

  • 1. 5 Content Marketing Truths By: Joe Chernov & Jake McKibben (@jchernov) (@ez–Jake–oven)
  • 2. Truth 1: Without Content, Social Stalls 93 o ctane 2 I Videos social media
  • 3. Truth 2: Logo size is inversely proportional to credibility I Tumblr
  • 4. Truth 3: No bait, no bites What am I forgetting Not even a nibble! Customer
  • 5. Truth 4: B2B needs to mimic B2C ond ) iam ary! a d sal Code a to buy ths n app How ee mon in 5 d e us thr ays (giv
  • 6. Truth 5: We share how we want to be seen I love my new profile picture. It barely even looks like me! People share content that makes them look good