A quick presentation that identifies the five most important issues for brands to consider when beginning a content marketing program.

1. 5 Content Marketing Truths
By: Joe Chernov & Jake McKibben
(@jchernov) (@ez–Jake–oven)

2. Truth 1:
Without Content, Social Stalls
93 o ctane
2
I
Videos
social media

3. Truth 2:
Logo size is inversely
proportional to credibility
I
Tumblr

4. Truth 3:
No bait, no bites What am I forgetting
Not even a nibble!
Customer

5. Truth 4:
B2B needs to mimic B2C
ond )
iam ary!
a d sal Code a
to buy ths n app
How ee mon in 5 d
e us thr ays
(giv

6. Truth 5:
We share how we want to be seen
I love my new profile picture.
It barely even looks like me!
People share content that makes them look good