SlideShare a Scribd company logo
www.cloudanalogy.com
5 Best Practices for
Salesforce Marketing
Cloud Implementation
Success?
Leveraging Salesforce Marketing Cloud makes sense if providing
tailored experiences to your customers at every touchpoint is a
goal. By planning, customising, and optimising their marketing
efforts, businesses may increase the effectiveness and efficiency
of their workflows. The Salesforce marketing cloud must,
however, be successfully implemented in order to realise all of its
potential. It may be beneficial to get in touch with a qualified
Salesforce Consultant.
www.cloudanalogy.com
The Salesforce Marketing Cloud consists of a number of
tools. It is difficult to put them into immediate use and take
advantage of their advantages, though. Therefore, it is
crucial to establish your company's priorities, consumer
needs, and processes while choosing a starting point and a
technology to use first.
www.cloudanalogy.com
Determine a Starting Point
To ensure the marketing cloud is implemented
successfully, it is crucial to hire the proper individuals.
Having team members with excellent technical aptitude
and the ability to represent your company is crucial. The
identification of sponsors and participants in the
implementation phase is also essential.
www.cloudanalogy.com
Gather the Right Team
Once you've established your starting point and assembled
the ideal team, it's time to use Marketing Cloud to set a
specific objective for your first project. To show a stronger
return on investment, selecting a quantifiable target
relevant to corporate objectives is advised.
www.cloudanalogy.com
Establish a Clear Goal
It's time to identify your audience once your goals have
been established. After your plan has been developed, you
should then explain your audience (from both a business
and technological standpoint), then address any
discrepancies in your CRM. Recognize your target audience
and collect the data needed to launch a campaign for
them.
www.cloudanalogy.com
Define Your Audience
When assessing the current stage of your customer's
journey, be sure to take into account all the channels and
touchpoints. To get the most out of the marketing cloud
product you are utilising, be sure to pinpoint the key
obstacles and replicate their path.
www.cloudanalogy.com
Map the customer journey
Thank you!
www.cloudanalogy.com

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5 Best Practices for Salesforce marketing Cloud Implementation Success

  • 1. www.cloudanalogy.com 5 Best Practices for Salesforce Marketing Cloud Implementation Success?
  • 2. Leveraging Salesforce Marketing Cloud makes sense if providing tailored experiences to your customers at every touchpoint is a goal. By planning, customising, and optimising their marketing efforts, businesses may increase the effectiveness and efficiency of their workflows. The Salesforce marketing cloud must, however, be successfully implemented in order to realise all of its potential. It may be beneficial to get in touch with a qualified Salesforce Consultant. www.cloudanalogy.com
  • 3. The Salesforce Marketing Cloud consists of a number of tools. It is difficult to put them into immediate use and take advantage of their advantages, though. Therefore, it is crucial to establish your company's priorities, consumer needs, and processes while choosing a starting point and a technology to use first. www.cloudanalogy.com Determine a Starting Point
  • 4. To ensure the marketing cloud is implemented successfully, it is crucial to hire the proper individuals. Having team members with excellent technical aptitude and the ability to represent your company is crucial. The identification of sponsors and participants in the implementation phase is also essential. www.cloudanalogy.com Gather the Right Team
  • 5. Once you've established your starting point and assembled the ideal team, it's time to use Marketing Cloud to set a specific objective for your first project. To show a stronger return on investment, selecting a quantifiable target relevant to corporate objectives is advised. www.cloudanalogy.com Establish a Clear Goal
  • 6. It's time to identify your audience once your goals have been established. After your plan has been developed, you should then explain your audience (from both a business and technological standpoint), then address any discrepancies in your CRM. Recognize your target audience and collect the data needed to launch a campaign for them. www.cloudanalogy.com Define Your Audience
  • 7. When assessing the current stage of your customer's journey, be sure to take into account all the channels and touchpoints. To get the most out of the marketing cloud product you are utilising, be sure to pinpoint the key obstacles and replicate their path. www.cloudanalogy.com Map the customer journey