4Ps Marketing thought it would be a good idea to inform our clients about the change in legislation with Cookies. Our CTO has put this presentation together which hopefully explains what and why the legislation is changing.
UCD Smurfit presentation: Cookies & Online PrivacyLara Zaccaria
An analysis on how online privacy matters for both consumers and marketers.
Presentation for the course "Digital Technology an Design"
Lecturer: Eoghan Nolan
Students: Eiva Orce, Matteo Balzarini and Lara Zaccaria
UCD Smurfit presentation: Cookies & Online PrivacyLara Zaccaria
An analysis on how online privacy matters for both consumers and marketers.
Presentation for the course "Digital Technology an Design"
Lecturer: Eoghan Nolan
Students: Eiva Orce, Matteo Balzarini and Lara Zaccaria
On 26th May 2012 the UK will become subject to enforcement of a new EU cookie law. With a raft of options and unclear advice on what will and wont contravene the regulations, website owners are understandably concerned. Crafted cut through the confusion with sensible advice for all website owners on their responsibliities and options.
On 26th May 2012 the UK will become subject to enforcement of a new EU cookie law. With a raft of options and unclear advice on what will and wont contravene the regulations, website owners are understandably concerned. Crafted cut through the confusion with sensible advice for all website owners on their responsibliities and options.
EU Cookie Directive Report On Compliance In The UK And IrelandKrishna De
EU Cookie Directive - research into compliance in the UK and Ireland - original document at http://www.espiongroup.com/content/resources/Espion_White_Paper_-_EU_Cookie_Directive_-_A_User-Driven_Assessment_of_Online_Compliance_in_the_UK_and_Ireland.pdf
A-Z Guide to Cookie Consent and Cookie Laws Around the World.pdfAdzappier
The advent of cookies since the inception of the internet has particularly helped marketers and advertisers to cash in on much profit through online users' personal data. But this is the competitive edge that only a handful of companies can enjoy anymore.
Checklist to comply with EU cookie law
Display a cookie banner on a user's first visit
Inform users of the cookies and their purposes.
Collect users' active consent
Provide users with 'accept' or 'reject' cookies button.
Give users the option to opt-in to specific cookie categories.
Provide detailed information – the name of the cookie provider, description, and cookie duration
Give users a user-friendly option to withdraw consent.
Do not use cookie walls that prevent access to the website unless the user accepts cookies.
Do not use pre-ticked boxes
Block third-party cookies until the user’s consent
Record cookie consents for proof of compliance
Do not set cookies if the user is scrolling or continuing to use a website.
Cookie wall vs. paywall, what's the difference?
A cookie wall is a mechanism wherein a user has no option other than to accept the processing of cookies to get access to the website.
Advertisers monetize content for the user to access it by either a paid subscription or subscribing with email. This is paywall.
Austrian and French DPAs have already concurred that the paywall system is valid as long as the subscription to the site gives away the content at a modest and fair cost so that users' free choice doesn't constrain.
https://adzapier.com/the-cookie-consent-guide-building-a-customer-centric-brand
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
4Ps Cookies Legislation
1. EU Privacy and Communications
Directive – May 26th 2011
Matt Stannard – CTO
matt.stannard@4psmarketing.com / @mattstannard
2. New Legislation
As of May 26th, the EU’s Privacy and
Communications Directive comes in
to place – this incudes the way
Cookies on websites are used.
This presentation covers:
• Cookies
• What is changing
• Why the legislation is changing
• What to do
3. Cookies
What are Cookies?
Cookies are small files which websites
can place on to a users computer to
store information.
This may be as simple as when they
last visited a site to data relating to their
personal preferences.
Cookies are used by Google Analytics
as a way of identifying a users journey
through a web site.
4. What is Changing?
Historically privacy policies contained information about
what Cookies websites used and why they used these
Cookies.
Some Web Browsers would allow you to block cookies
but the control a user had could be limiting.
New legislation requires websites to have “positive” opt-
in from the user for all Cookies. This includes Google
Analytics.
The one exception is for Cookies used to maintain the
state of a users shopping basket.
5. Why Change?
At a first glance the change may seem like one which
could confuse the average user.
However, it should deliver and give ultimate control of
disclosing information to the user rather than allow a
web site to make this choice.
The best solution is to allow the settings to be
maintained through the browser, perhaps in a similar
way to the “padlock” when you visit a secure site.
A cookie icon could show a user the cookies a site
uses allowing them to opt-in or opt-out accordingly.
6. What should I do?
The ICO has deferred compliance for one year by which time
we would expect browser based solutions to be implemented.
This does not mean we should ignore the changes.
Best practice would suggest looking at what cookies you
use and why. Think about whether they are necessary,
what value do they add and what would the implication be if
a user chose to opt-out.
Decide on a way to communicate to your users what
cookies are used and gain their trust and ultimately Opt In.
Arrange a review with your Account Manager to review your
cookies and discuss a sensible strategy.
7. Related Links
• http://www.ico.gov.uk
Information Commissioners Office
• ICO Press Release – Companies given 12 months to “Get their
house in Order”.
http://www.ico.gov.uk/~/media/documents/pressreleases/2011/enforc
ement_cookies_rules_news_release_20110525.pdf
• ICO Advice on new Cookie Legislation
http://www.ico.gov.uk/for_organisations/privacy_and_electronic_com
munications/~/media/documents/library/Privacy_and_electronic/Practi
cal_application/advice_on_the_new_cookies_regulations.pdf
