This document discusses various strategies used by multinational companies to adapt to different markets according to the AAA framework of adaption, aggregation, and arbitrage. It provides examples of companies in different industries that have used these strategies successfully, including Coca-Cola adapting bottle sizes for the Spanish market, IKEA using flat packaging, Philips downsizing products for Japanese homes, Starbucks aggregating by exiting the Israeli market, Tata Motors only marketing its Nano car in emerging markets, and airlines like Lufthansa adapting in-flight meals to local cuisines. The conclusion discusses how considering the full range of global strategy options under the AAA framework can help companies identify opportunities and improve international performance.