SlideShare a Scribd company logo
Victoria’s Secret
VAUGHN SPRINGER
Target Audience
 83.5% of the lingerie audience
 Sub brands target difference groups
 Victoria’s Secret
 Victoria’s Sport
 PINK
 Available in store and online
Social Media
 Prioritized by sub brand
 Content can cross over sub
brands
 Large focus on most versatile
content
Social Media -
Recommendations
 Increase the variety of posts – keep different
content on different channels!
 Will effect the amount of interaction
Facebook
Instagram
Twitter
Website
 Currently at 20% e-commerce
sales
 9-15 second load time on
homepage
 30% bounce rate
Website -
Recommendations
 Redesign and optimize
the web page
 Main concern being
decreasing load time
[standard is 1.5 seconds]
 Recommended budget:
$30,000
Ads
 Currently using
 Third party ads
 Snapchat ads
 Email ads – once per day
Ads - Recommendations
 Continue use of the third party marketing strategies
Apps
 Victoria’s Secret shopping app
 PINK Nation app
Apps -
Recommendations
 Increase promotion of
the Victoria’s Secret app

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