The document discusses internal company magazines and their benefits, including engaging employees, promoting brand unity, and communicating a company's mission. It then provides an overview of the auto components industry in India and the company Comstar Automotive. The literature review examines previous research on knowledge transfer tools, magazine business models, and the impact of magazine credibility on advertising. The study aims to evaluate the effectiveness of Comstar's monthly magazine and improve its utility by understanding employee usage and opinions. It uses surveys and statistical analysis methods like percentages, ANOVA, and chi-square tests to analyze responses from 124 employees. Key findings include that awards/rewards and employee engagement segments were most popular, and knowledge improvement factors varied between departments.

1. INTRODUCTION OF THE
STUDY
 Internal magazines are a great way to keep employees
engaged, informed, and excited to be a part of your
company. Strong internal communication can have far
reaching, positive outcomes, like keeping your
employees vested in your company’s success, hungry to
help it succeed, and ultimately, creating a culture of
advocacy from the inside out. Company
magazines create community around your brand for
shareholders, customers, prospective partners, and other
stake holders.A copy of a company magazine unifies a
brand for companies large and small. You should create
a company magazine if you want to: Unify your brand.
Promote products and services.Magazines Are
a Company’s Focal Point. Writing about your company
keeps your mission real and teammates on track.

2. INDUSTRY PROFILE
 The Indian auto-components industry has experienced
healthy growth over the last few years. The auto-
component industry of India has expanded by 10.6 per
cent to reach at a level of US$ 56.2 billion in FY19.The
auto-components industry accounts for 2.3 per cent of
India’s Gross Domestic Product (GDP) and employs as
many as 1.5 million people directly and indirectly each.
A stable government framework, increased purchasing
power, large domestic market, and an ever-increasing
development in infrastructure have made India a
favourable destination for investment.

3. COMPANY PROFILE
Comstar automotive is a multinational company
engaged in the design and manufacture of starting
and charging systems for global passenger cars
and light commercial vehicles. It was founded in
the year 1997.Comstar's product portfolio is
designed to carter various vehicle segments and
can be customized to best suit the customer
requirements. It partners with global OEMs like
ford, volvo, Geely, Renault - Nissan, Jaguar Land
rover, Aston Martin, Tata, Ashok Leyland,
etc.Headquartered at Chennai, India, Comstar
carters to various geographical regions and has
manufacturing facilities in Chennai(India),
Tecumseh(USA), China and Mexico.

4. REVIEW OF LITERATURE
 Hudcova Sarka (2014) says that The paper deals with
the topic of knowledge transfer and sharing and aims to
identify the most efficient tool of internal
communication in terms of knowledge transfer. The
research based on expert interviews is presented in the
paper. The results should help management of companies
to organize internal communication in the way which
allows them to accomplish their knowledge management
strategy
 Siriya Jitpimolmard (2019) investigates and analyses
above-normal performance in the free-copy magazine
sector using the multi-sided business platform to propose
the best practice business models.

5. REVIEW OF LITERATURE
(CONTINUED)
 Sung-woo bae and hae-yeon choi (2019) In this study
The impact of magazine credibility and the degree of
information processing on advertising effectiveness was
investigated based on information overload perspective
under strictly controlled experimental conditions. The
positive information cue (perceived magazine
credibility) had positive impact on all dependent
variables which were used to measure advertising
effectiveness whereas the degree of information
processing had positive effect on attitude toward the
advertisement and intention to buy the product.

6. NEED OF THE STUDY
There is a need of communication mechanism (tool) in
the organisation to share information from top down.
The employee connection with the organisation is also
needed. To improve standard and quality of
information uniformly with transparency across the
organisation. To encourage employee contribution
towards the betterment of the organization. This study
can be used to study be effective employee
engagement in the workplace. It can be used to assess
the performance of employees. It also serves as a tool
to measure the satisfaction of employees.
Organisational behaviour can be understood by
studying employees magazine the internal
communication system of the invention can be well
understood can be used to analyse the relationship
between employees and employers and success of the
organisation. It also provides insights and opinion on
managing human resources.

7. OBJECTIVE OF THE
STUDY
Primary objective:
 To study the effectivenes of organization's monthly
magazine and improves its utility.
Secondary objective:
 To know whether the employees are using the platform
for better information flow.
 To study whether the coverage is sufficient and effective

8. SCOPE OF THE STUDY
 The viability of this initiative caters to all level of
employees. The study will help us to know about the
impact of the magazine among the employees of the
company. This study will be useful in understanding the
expectations of the employees on the magazine.

9. RESEARCH
METHODOLOGY
DESCRIPTIVE RESEACH :Descriptive research is used to
describe the characteristics of a population or phenomenon
being studied. It addresses the what question (what are the
characteristics of the population or situation being studied?)
The characteristcs used to describe the situation or
populations are usually some kind of categorial scheme also
known as descrptive categories.
SORCE OF DATA COLLECTION :
 Primary data
 Secondary data

10. RM (CONTINUATION)
SAMPLING METHOD:
RANDOM SAMPLING
Random sampling is a way of selecting a sample of
observations from a population in order to make inferences
about the population. It is also known as probability
sampling.
RESEARCH INSTRUMENT
Data is collected through structured questionnaire.
RANDOM SAMPLING
Random sampling is a way of selecting a sample of
observations from a population in order to make inferences
about the population. For example, exit polls from voters
that aim to predict the likely results of an election. Random
sampling is also known as probability sampling.

11. RM (CONTINUATION)
TOOLS USED
PERCENTAGE ANALYSIS
It is one of the most common method is that used in research,
it helps the researcher to make a comparison with two or more
series of data.
ANOVA:
In statistics, The ANOVA refers to analysis of variance and is
a statistical procedure used to test the degree to which two or
more groups vary or differ in an experiment.
CHI-SQUARE TEST:
A chi-squared test χ2 is any statistical hypothesis test where
the sampling distribution of the test statistic is a chi-squared
distribution when the null hypothesis is true. The chi-squared
test is used to determine whether there is a significant
difference between the expected frequencies and the observed
frequencies in one or more categories.

12. LIMITATIONS OF THE
STUDY
 The sample was limited to a particular organization.
 The study was conducted under the assumption that the
information given bty the respondents will be authentic.
 The outcome of the study cannot be generalized as the
data will be collected only from a section of employees
amd not from all employees.

13. DATAANALYSIS
S.NO DEPARTMENT FREQUENCY PERCENTAGE
1 Operation 31 25
2 Manufacturing 37 29.8
3 Support functions 23 18.5
4 R&D 33 26.6
124 100
2.Table showing department of employees
Inference: From the above table it is inferred that 25% of the employees
belong to operation, 29.8 belong to manufacturing, 18.5 belong to
support functions and 26.6 belong to R&D. From this we can understand
that the majority of the respondents are from manufacturing department.

14. DATA ANALYSIS (CONTINUED)
S.NO SEGMENTS FREQUENCY PERCENTAGE
1 Kaleidoscope 17 13.7
2 Super heroes 24 19.4
3 Bulletin 20 16.1
4 Employee
engagement
28 22.6
5 Awards & rewards 28 22.6
6 Others 7 5.6
TOTAL 124 100
FREQUENCY ANALYSIS
Table showing favorite segments of the employees
Inference: From the above table it is inferred that 13.7% of
the employees like kaleidoscope, 19.4% like super heroes,
16.1% like bulletin, 22.6% like employee engagement,
22.6% like awards and rewards, and 5.6% like other
segments. From the above statement we can conclude that
the segment awards and rewards, and employee
engagement were the favourites among the employees.

15. DATA ANALYSIS (CONTINUED)
CHI SQUARE TEST
Table showing the difference between gender of the
employees and favorite segment
Value Df Asymptotic
Significance
(2-sided)
Pearson Chi-Square 20.187a 10 0.028
Likelihood Ratio 10.410 10 0.405
Linear-by-Linear Association 2.263 1 0.133
N of Valid Cases 124
INTERPRETATION: Since p value is greater than 0.05, H0 is
accepted and H1 is rejected. Therefore there is no significant
difference between the gender of the employees and favorite
segment

16. DATA ANALYSIS (CONTINUED)
ANNOVA
Table showing the difference between the means of the
knowledge improving factor among the departments of the
employees
Knowledge Sum of
squares
df Mean
square
F Sig.
Between
groups
16.956 3 5.652 9.012 0.000
Within
groups
75.262 120 0.627
Total 92.218 123
INFERENCE:
The p value is 0.00. From the above table it is inferred that there is
significance difference between the means of the knowledge
improving factor among the departments of the employees, with the
objective as reported p value is lesser than 0.05. Therefore H0 is
rejected and H1 is accepted

17. FINDINGS
 91.9 percentage of the respondents are male
 29.8 percentage of the respondents belong to
manufacturing department
 58.1 % of the respondents designation where below
senior engineer
 43.5 percentage of the respondents falls under the age of
21-25
 46% of the respondents were of 1-5years experience in
the company
 82.3 percentage of the respondent have gone through any
other magazines
 91.9 percent of the respondents have read the magazine
every month
 39.5% of respondents would like to publish the special
edition half yearly

18. FINDINGS
(CONTINUATION)
 22.6 percent of the respondents' favourite segment where
employee engagement and awards and rewards
 56.5 percent of the respondents suggest the number of
pages in special edition to be 10 to 20
 40.3 percentage of the respondents suggest the number
of pages in a monthly addition to be 10 to 20
 71% of the respondents prefer soft copy of the magazine
 34.7% of the respondents suggest monthly publication of
comstar live+
 46.8 % of the respondent rate comstar live+ 4 out of 5
 54% of the respondents would read the magazine
completely every month
 89.5 percent of respondents would like to publish
special talent which they feel like sharing with
colleagues

19. FINDINGS
(CONTINUATION)
 42.7% of the respondent agree that the magazine has an
attractive design
 50.8% of the employees agree that it improves the
knowledge of the readers
 18.5% of the respondents disagree that the magazine
consumes more time
 35.5% of the respondents agreed that the magazine
exvites to read frequently
 29.8 percent of the respondents strongly agree that the
magazine encourages to perform well
 54% of the respondents would read the magazine
completely every month
 89.5 percent of respondents would like to publish
special talent which they feel like sharing with
colleagues

20. SUGGESTIONS
 The special edition of the magazine could be published
half yearly once
 The company can continue to produce soft copies
 The design of the magazine could be more attractive
 New innovative segments can be introduced in order to
attract the readers
 The segment kaleidoscope and bulletin needs to be more
effective
 The company should continue issuing the magazine as
soft copies
 The contents of the magazine should be crisp in order to
avoid time wastages
 The company should encourage better employee
participation

21. SUGGESTIONS
(CONTINUATION)
 Initiative must be taken to to publish the special talents
of the employees which they want to to share with their
colleagues
 Effort should be taken to maximize the the regular
readers of the magazine
 The employees can be given a platform to express their
testimonials
 The company must continue the the good work and
improve further so far done to maximize the success of
the magazine.

22. CONCLUSION
 The results of the present study shows that the
effectiveness of the magazine among the employees is
good but still there is lot of scope for improvement. It is
found that the magazine have a positive impact among
the employees. By continuing this effort consistently
over a longer period of time, along with some
improvements ensures huge success of the magazine
among the employees