As a leader, I always feel gracious for the opportunities I’ve had and appreciative of the people I consider myself indebted to—my family, friends, and most importantly my hardworking team at Pacesetter. A business will run most smoothly when these feelings go both ways. You want your associates to appreciate the job they have and be grateful for the support of management and those in the C-Suite. But they won’t feel that way unless you give them cause to. It’s the duty of effective leaders to drive gratitude and appreciation. Here are four ways you can do so.