By 2025, Asia is projected to account for 50% of global retail output as the market shifts, while connected consumers using smartphones and tablets for internet retailing will make up 52% of sales in 2019. Retailers will need to optimize value and price to attract the steady income middle class as their spending retracts, and omnichannel shoppers, making up 26% of current sales, expect a consistent experience across physical and digital shopping channels as shopping models reinvent themselves. India is also poised to contribute 10% of total global retail sales growth in the next 5 years.