This document discusses principles of marketing and new product development. It covers the new product development process, including idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also discusses managing new product development through being customer-centered, team-based, and systematic. Additionally, it outlines strategies for different stages of the product life cycle, including introduction, growth, maturity, and decline. Finally, it touches on considerations for product decisions and social responsibility as well as international product and service marketing.
This document discusses key concepts regarding products, services, and brands. It covers:
1) Classifications of products as consumer products, industrial products, and the types of each like convenience products, shopping products, and specialty products.
2) Decisions companies make regarding individual products, product lines, and product mixes.
3) Four key characteristics of services and additional marketing strategies needed for services.
4) Elements of building strong brands like brand positioning, name selection, and sponsorship strategies.
Principles of MARKETING - Managing Marketing Information to gain Customer Ins...Ramil Jabbarov
The document discusses managing marketing information and gaining customer insights. It defines marketing information systems and their purpose of assessing information needs and developing insights. It also outlines the marketing research process, including defining problems, developing secondary and primary research plans, methods for data collection such as surveys and focus groups, and analyzing and using findings to support decisions. The goal is to transform marketing information into deep understandings of customers that can guide business strategies.
This document discusses principles of marketing and new product development. It covers the new product development process, including idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also discusses managing new product development through being customer-centered, team-based, and systematic. Additionally, it outlines strategies for different stages of the product life cycle, including introduction, growth, maturity, and decline. Finally, it touches on considerations for product decisions and social responsibility as well as international product and service marketing.
This document discusses key concepts regarding products, services, and brands. It covers:
1) Classifications of products as consumer products, industrial products, and the types of each like convenience products, shopping products, and specialty products.
2) Decisions companies make regarding individual products, product lines, and product mixes.
3) Four key characteristics of services and additional marketing strategies needed for services.
4) Elements of building strong brands like brand positioning, name selection, and sponsorship strategies.
Principles of MARKETING - Managing Marketing Information to gain Customer Ins...Ramil Jabbarov
The document discusses managing marketing information and gaining customer insights. It defines marketing information systems and their purpose of assessing information needs and developing insights. It also outlines the marketing research process, including defining problems, developing secondary and primary research plans, methods for data collection such as surveys and focus groups, and analyzing and using findings to support decisions. The goal is to transform marketing information into deep understandings of customers that can guide business strategies.
The document discusses the key aspects of advertising campaign management. It covers 1) conducting a communication market analysis including competitive, target market, and media analyses, 2) defining communication objectives such as building brand image or persuading, 3) establishing a communications budget and allocating funds based on objectives and reach/frequency goals, and 4) selecting appropriate media and developing a creative brief to guide message design and ad development.
The document discusses the key aspects of advertising campaign management. It covers 1) conducting a communication market analysis including competitive, target market, and media analyses, 2) defining communication objectives such as building brand image or persuading, 3) establishing a communications budget and allocating funds based on objectives and reach/frequency goals, and 4) selecting appropriate media and developing a creative brief to guide message design and ad development.
5. Müştəri Tipləri
Bizim məhsulu
alan müştərilər
Rəqib məhsulu
alan müştərilər
Bizim məhsulun onlara
lazım olmadığını
fikirləşən potensial müştərilər
6. Müştəri Tipləri
Bizim məhsulu
alan müştərilər
Rəqib məhsulu
alan müştərilər
Bizim məhsulun onlara
lazım olmadığını
fikirləşən potensial müştərilər
Bizim məhsulun onlara
lazım olmadığını
əmin olan potensial müştərilər