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Flipchart.ru
1. An interactive online environment for effective
and fast languages learning.
Flipchart.ru
2. The need we serve:
English as a second
language (ESL) is taught
in nearly every of 45
158 Russian schools.
3. The need we serve:
Though only 5.2% of
Russians speak English
more or less.
English as a second
language (ESL) is taught
in nearly every of 45
158 Russian schools.
4. The need we serve:
Though only 5.2% of
Russians speak English
more or less.
English as a second
language (ESL) is taught
in nearly every of 45
158 Russian schools.
Which means that scholar and university ESL programs
Are not enough. And there’s need for additional language education.
5. The market
Concerning the said it’s clear why “English
online” is so much more popular then the
traditional form of “English courses”…
Which shows the demand.
“English online”
6. The leader of the market
Right now there’s only one player on Russian market to be called leader
Oct. 2009
Start
$ 150 k
7. The leader of the marketRight now there’s only one player on Russian market to be called leader
Oct. 2009
Start
$ 150 k
Nov. 2010
investment
$ 200 k
March 2011
90 000
users
Nov. 2011
500 000
users
May 2012
1 500 000
users
8. The leader of the marketRight now there’s only one player on Russian market to be called leader
Oct. 2009
Start
$ 150 k
Nov. 2010
investment
$ 200 k
March 2011
90 000
users
Nov. 2011
500 000
users
Jun. 2012
investment
$ 3 m
May 2012
1 500 000
users
Nov. 2013
7 000 000
users
March 2014
8 000 000
users
9. The difference 1
The basic and the obvious difference is the presentation of the
material in form of video lessons instead of slides.
This kind of lessons has shown very good feedback:
these are shares & likes from 800 views.
10. Has linear structure:
Learn exercise exercise exercise finish
The difference 2
Another basic difference is the learning path.
Has neuro-like structure:
Learn exercise
-
Learn more
exercise
-
+
Learn more
exercise
+
-
Learn more
finish
+
+ ++
-
- -
This kind of structure to our opinion makes learning more dialogue-like, more natural and therefore more
productive.
11. Has text, video and audio content separate from exercises .
It’s “jungle” section where people can only watch, listen, read and get new words from the content.
The difference 3
Has exercises built on the basis of the video, texts and other content.
So any piece of content is supposed to have some activities to do.
grammar
syntax
vocabulary
“jungle”
Courses
vocabulary
vocabulary
Base content
12. What we need
To upgrade the platform, scale up production of the content and attract the first 1 000 000 of new users we need investment of $350k.