2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. • Mõte kasutada kommunikatsiooni – draama ja
loo loomine kaasa arvatud- inimeste käitumise
muutmiseks pole kuigi uus.
3. • Suhtekorralduse juured viivad tagasi ajalukku,
kuna avaliku arvamuse mõjutamine on olnud
oluline läbi inimajaloo..
• Kaasaegses mõistes suhtekorraldus on läbinud
järgmised etapid: pressiagenturu,
infoagentuur ja kahepoolne kommunikatsioon
4. • Suhtekorralduse sünnimaa on Ameerika.
• 1641 korraldati Harvardi kolledžis
heategevusfondi toetuskampaania
• 1758 avaldas King’s Kolledž (praegune
Columbia ülikool) esimese pressiteate.
• Suhtekorralduslikke võtteid kasutati, kui vajati
avalikkuse toetust või kui oli kriisisituatsioon.
5. • Samuel Adams viis Ameerika Isesisvussõja
(1775–1783) ajal läbi tegevuse, mida me täna
nimetaksime suhtekorralduskampaaniaks.
Adams teadis, kuidas kasutada sümboleid, et
luua emotsioone.
• Adams kasutas loosungeid, millel on jumet
tänaseni:
Taxationwithoutrepresentationistyranny.
6. Pressiagentuur
• Phineas T. Barnum, 19. saj Ameerika
meelelahutustööstur oli väga osav välja
mõtlema pseudosündmusi, et saaks
meediakajastust.
• Nii tegi ta Charles Strattonist, kääbusest
meediakangelase Tom Thumb-i.
• Barnumi töö tulemusel sai Ameerikas tuntuks
ka laulja Jenny Lind.
7. • Esimene avalikkusele, mitte eliidile suunatud
presidendikampaania viidi läbi Andrew
Jacksonile ( seitsmesAmeerikaÜhendriikide
president, aastail1829–1837.)
• Temakampaaniameeskonnasoli Amos Kendall,
kedatänanimetatakseeismesespresidendipress
isekretäriks.
9. • 1909 Chicago EdisonCompany
kommunikatsioonijuht Samuel Insull kasutas
esimesena filmi PR vahendina ja 1912 hakkas
klientidele väljastatavate arvete peale panema
reklaami.
12. • IvyLedbetter Lee (1877-1934) on PR ajaloo
suurkuju, esimene PR nõustaja.
• Antratsiidikaevandustes oli streik ja
kaevanduse juhid ei suhelnud meediaga, Ivy
nõustas neid ja tagas prssile igakülgse info.
• Ivykirjuyas “DeclarationofPrinciples”, mis
lõpetas ajstu: avalikkus, mis see veel on?
13. •
• Lee lõi eetilise suhtekorralduse. Ta on öelnud, et firma
suhted avalikkusega ei sõltu mitte niivõrd sellest, mida
kompanii ütleb, vaid sellest, mida ta teeb.
• Lee andis maailmale vana armsa heategevusega
hõivatud mehe kuju. See oli Rockefeller. John D. on
tänaseks maailmakuulus legend.
• Lee sai kriitika osaliseks, kui töötas
natsiorganisatsiooni heaks, samuti Stalini Venemaa
heaks. Ometi on Lee karjäär jäänud suhtekorralduse
ajalukku ennekõike esimese
14. • Pannsylvania Raudteekompaniid nõustades
veenis Ivy juhte meediaga suhtlema ja
varustama ajakirjanikke olulise infoga.
• Lee oli tohutult hinnatud PR nõustaja nii
klientide kui ajakirjanike poolt, aga kaotas
oma usaldusväärsuse 1920tel koostöö pärast
bolševikega.
15. Esimene õpik
• Bernays “ChrystallizingPublicOpinion” 1923.
• Bernay andis ka esimesed akadeemilised PR
loengud New Yorgi ülikoolis.
17. • Läinud sajandi alguses said paljudest
ajakirjanikest Ameerika firmades
kommunikatsioonijuhid. Ajakirjandus ja
suhtekorraldus ei sõdinud omavahel.
Ajakirjandusel ja suhtekorraldusel oli palju
ühiseid huvisid ja võimalusi teineteise
tegevusvaldkonda täiendada.
18. • Tema raamat PublicOpinion (1922) on saanud klassikaks. Ta oli
pettunud ajakirjanduses. Varem oli Lippmanni seisukoht, et
ajakirjandus kirjeldab elu nagu see on. Pärast rindereporterina
töötamist avaldas Lippmann arvamust, et inimkonna kõige
ebaõnnestunum leiutis on pressikonverents. Kui varem võtsid
inimesed ajalehe, et näha, mis on juhtunud, siis läinud sajandi
alguses oli lugejaile selgeks, et ajalehest saab teada vaid seda, mida
leht kirjutab. Jumala loodud sündmuste asemele oli tulnud
ajakirjanduse loodud sündmused. Avalikkusel polegi enam oma
arvamust, vaid see on solgitud ajakirjanduse poolt. Meedia edastab
loosungeid ja stereotüüpe. Lippmann märgib samas, et mõjutamine
on kahepoolne protsess.
19. • Maailma esimene suhtekorraldajate
organisatsioon loodi 1917. aastal Ameerikas.
Organisatsioon tegutseb tänini.
Suhtekorralduse muutumisel
professionaalseks tegevuseks on olulisel kohal
Ameerika Suhtekorraldajate Assotsiatsiooni
eetikakoodeksi vastuvõtmine 1954. aastal ja
vabatahtliku akredeteerimise juurutamine
1964.aastal.
20. • 1948. aastal asutati Inglismaal
InstituteofPublicRelations. Kasvas välja
Kuninglikust Turundus Nõukogust.
Erialaühendus koostas eetikakoodeksi ja
litsenseerimisprogrammi.
21. Mis on mõjutanud kaasaegse
suhtekorralduse teket?
Iga legaalne ettevõtlus saab toimuda
vaid avalikkuse loal ja toel
suhtekorraldus on juhtimise vahend
ettevõtted peavad tegema kindlaks,
mida sihtgrupid soovivad ja vastavalt
sellele käituma
23. Suhtekorralduse ajakoos on olnud 3 etappi:
• manipuleerimine
• informeerimine
• järjepidev kahepoolne kommunikatsioon ja
heatahtlik suhtumine
24. • Manipulatsioon tähendab avalikkuse
poolehoiu võitmist igasuguste vahenditega.
PR spetsialiste selles staadiumis kutsuti
pressiagentideks. Manipuleerimine on andnud
PR- ile värvingu, mis mõjutab suhtumist
erialasse tänaseni.
25. • Informatsioon - igakülgne info jõuab
avalikkuseni. Tööle hakkasid infosekretärid.
IvyLedbetter Lee oli esimene tõeliselt edukas
praktik. Tema “DeclarationofPrinciples” järgi ei
ole avalikkus ega manipuleeritud.
Suhtekorralduse eesmärk on faktidele
tuginedes informeerida üldsust.
26. • Kahepoolne heatahtlik suhtumine - tööle
hakkavad suhtekorralduskonsultandid. Oluline
koht tegevuses antakse uuringutele. Uuritakse
avalikku arvamust. Avaliku arvamuse
uuringute analüüs on aluseks edasise
strateegia koostamisele. Oma eesmärke
sõnastades arvestatakse avaliku arvamusega.
Oluliseks saab sotsiaalse vastutuse
tähtsustamine.
27. • Rakendub põhimõte, et see, mida räägid, peab
olema tõsi. Tähelepanu pööratakse sisemistele
sihtgruppidele, areneb sisekommunikatsioon,
tekivad sisemised ajalehed. Kliendisuhtlus
muutub avatumaks, oma eesmärke
tutvustatakse kliendilehtedes.
28. • Suhtekorraldajad ei muretsenud niipalju
kriisikommunikatsiooni oskuste arendamise,
kuivõrd plaanipärase suhtekorralduse pärast.
Organisatsiooni eesmärkide saavutamiseks pole
vaja mitte niipalju kriisikommunikatsiooni,
kuivõrd just plaanipärast ja pidevat tegevust.
Firmad hakkasid toetama oma töötajaid, kes
osalesid erinevates organisatsioonides, sest nii oli
nende firma esindatud paljudes
organisatsioonides.
29. • Avalikkus peab olema täielikult informeeritud.
Avalikkussuhete korraldamise printsiibid: tõde,
ausus ja kõigi faktide teatavakstegemine.
30. Rahvusvaheline Suhtekorraldajate
assotsiatsioon (IPRA)
• IPRA asutati mais 1955. Aastal viie maa
suhtekorraldusprofessionaalide liiduna. Liidu
asutasid suhtekorraldajad
Inglismaalt, Prantsusmaalt, Hollandist, Norrast
ja USAst. IPRA on tunnustatud ÜRO
konsultaatiivorganisatsiooniks, UNESCO
konsultatiivorganisatsiooniks.
31. Nemad olid esimesed IPRA liikmed
Eestist:
Ulli Sats, Kaja Tampere ja Aune Past.
Ulli Sats ja Aune Past olid aastaid ka IPRA
nõukogu liikmed.
32. Eesti suhtekorralduse areng
• Eesti ühiskonnas toimusid muutused 1980test aastatest.
See, mis toimus Eestis suhtekorralduse nime kordagi
nimetamata, oli ehe näide survegruppide tegevusest,
kommunikatsioonijuhtimisest, sümbolkommunikatsiooni
teadlikust kasutamisest.
• 1986-1987 aasta fosforiidisõda on oma olemuselt
survegruppide aktsioon, suhtekorralduslik tegevus oma
õiguste eest seismisel.
• Rahvussümboolika kasutuselevõtt.17. juunil 1988
Lauluväljakul Rahvarinde esimene100 000 osavõtjaga
meeleavaldus.
• 23.augustil 1989 Balti kett.
33. • Suhtekorraldusega hakkasid tegelema nii ajakirjanikud kui
turundusinimesed. Õigupoolest ühinesid suhtekorralduse
kui uue ja põneva teema ümber ühiskonnas erinevates
valdkondades aktiivsed inimesed.
• Tartus tegutses Kolme Krooni Klubi. Klubi liikmed hankisid
suhtekorraldusalaseid väljaandeid ja raamatuid ning
tutvustasid neid üksteisele. Koos organiseeriti nii
eneseharimist, kui veedeti vaba aega. Klubi tegutses
aktiivselt 1995-1997. aastatel. Koos tutvuti maailmas
levivate kommunikatsioonisuundadega, hinnati üksteise
tegevust, prooviti sõnastada, mis on suhtekorraldus. Klubis
käibis oma raha: kolmekroonine.
34. Eesti Suhtekorraldajate Liit
• Suhtekorraldajate liidu loomise ettevalmistust
alustati 1995. aastal. Ettevalmistavas grupis
olid Aune Past, Kai-Riin Meri, KailiHendrikson,
Kaja Tampere, SveaTalving, Peep Mühls ja Ivo
Rull.
35. • 29. mai 1996. asutati Tartus Eesti
Suhtekorraldajate Liit. Nagu näha kutsest, olid
erialainimesed omavahel nii tuttavad, et
nimedele polnud vaja tiitleid lisada. Olgu siis
siin kirjas, et EPRA asutamise kohtumisel
valgustasid suhtekorralduse hetkeseisu
36. • Suhtekorralduse areng Eestis Aune Past, AS
Alexela PR juht, suhtekorraldusfirma PNH
Konsultatsioonid üks omanikke.
• Suhtekorraldusfirmade tegevus Peep Mühls AS
Hill&Knowlton Eesti juhatuse esimees
• Kolme Krooni Klubi tegevus Urmas Aunin, Tartu
Ülikooli Teabetalituse juhataja
• Suhtekorralduse ümarlaua tegevus Henri Käsper,
suhtekorraldusbüroo KPMS&Partner konsultant,
üks omanikke
37. • Suhtekorraldus ja ajakirjandus SveaTalving,
sotsiaalministeeriumi suhtekorraldusjuht
• 13.00-14.30 kerge lõuna
• 14.30-17.30 ettekanded, läbirääkimised
• 1.Suhtekorralduse lobbyitöö poliitikas Ingvar Bärenklau
• 2.Suhtekorraldusharidus ülikoolist. Prof. Marju Lauristin,
Tartu Ülikool
• 3.Suhtekorraldus finantsmaailmas. Kaupo Pollisinski, Eesti
Panga infojuht
• 4.Suhtekorralduse kui eriala sünniraskused.
AnssiSiukosaari, Soome Suhtekorraldusliidu liige
38. • Asutajaid oli 42 inimest. EPRA on erialaliit, mis
koondab valdkonna spetsialiste. Liit töötas välja
eestikeelse terminoloogia ja eetikakoodeksi. Liidu
põhikirja on tehtud üldkoosolekutel
muudatusi, mis viivad liidu tegevuse kooskõlla
ühiskonna muutustega.
• Liit toimib organisatsioon kvaliteedigarantiina.
Liidu liikmeks saab ainult kahe liikme soovitusega.
39. • 2000. aastast tegeldakse Kutsestandardite
väljatöötamisega. Kutsestandardite
väljatöötamist juhib EPRA juhatuse poolt Ivo
Rull, kaasatud on Tartu ülikooli meedia ja
kommunikatsiooni osakond kui Baltimaade
erialakompetentsi keskus.
40. • Eesti Suhtekorraldajate Liidu presidendid
1996.-1997. Aune Past, 1997.- 1999. Peep
Mühls, 1999. ja hiljem valitud juhatused
veavad liitu kollektiivselt.
41. • Liidu juhatuse liikmed: 1996.-1997 Aune Past,
Kai-Riin Meri, Kaja Tampere, Margus Mets,
SveaTalving, Anu Õun, KailiHendrikson, Peep
Mühls, Kaupo Pollisinski.
• 1997. -Peep Mühls, Aune Past, Kai-Riin Meri,
SveaTalving, Margus Mets, Kaja Tampere, Kaja
Kell, Juhan Kivirähk, Anu Õun.
42. Koolitus
• Alguspäevadest alates viis liit läbi erialakoolitust.
Alustasime seminare erinevates firmades, kus
tutvusime firma suhtekorraldusega. Tavakohaselt pidas
iga võõrustaja ka mingi teoreetilise ettekande.
• Rahvusvahelise mastaabi sai koolitus 2000. aasta mais.
27. mail toimus Hansapanga konverentsikeskuse Balti
saalis rahvusvaheliselt tunnustatud
suhtekorraldusspetsialisti dr. Marieta Vosi loeng teemal
"Muutused suhtekorraldaja elukutses".
43. • 31. mail 2001 esines EPRA 5. aastapäeva
loenguga IPRA president AlasdairSutherland.
Loengu teemad olid:
• rahvusvahelise suhtekorraldusturu trendid
• suhtekorralduse areng maailmas
• globaalse turu areng ja selle mõju
rahvusvahelistele kompaniidele, brändidele ja
suhtekorralduskampaaniatele
• viimistletud sihipäraste kampaaniate ja
suhtekorralduse tulemuste mõõtmise meetodite
arendamise vajadus.
45. • EPRA kutsestandardite töörühm kogunes esimest korda
Rahvusraamatukogus Tallinnas reedel, 20. aprillil 2001. kell 16.
Töörühma moodustasid Ulli Sats, Aune Past, Peep Mühls ja Ivo Rull.
Ühises arutelus leiti, et:
1.Aeg suhtekorraldaja kutsestandardi väljatöötamisks EPRA poolt on
küps;
2. Kutsestandardi miinimumnõudeiks peaks olema kõrghariduse
olemasolu, minimaalselt 2-aastane erialane tööstaaazh ning
soovitused EPRA tegevliikmetelt. Lisaks kaaluti ka erialaste
akadeemiliste loengute kuulamise arvestamist;
3. Kutsestandardite väljatöötamisel ja vastaval atesteerimisel võiks
teha kööstööd Kaubandus-Tööstuskojaga;
46. •
4. Kutsestandardite rakendamine võiks toimuda
etapiviisiliselt. Esimeses etapis, nö 0-variandina võiks
väljatöötatud kutsestandardite kohaselt atesteerida EPRA
liikmed;
5. Lepiti kokku, et alusdokumendi kutsestandardite
väljatöötamiseks valmistab 11. maiks ette Aune Past;
6. Töörühm jätkab alusdokumendi täiendamist eesmärgiga
esitada kutsestandardite põhimõtted ning võimalikud
atesteerimisprotseduuride kirjeldused 31. mail toimuvale
EPRA üldkogule;
47. • Esimesena hakati avalikkussuhteid ja
teabekorraldust õpetama Tartu ülikooli
ajakirjanduse ja kommunikatsiooni instituudis.
• Esimene lektor oli RayLaakaniemi USA-st
• Siis JaakkoLehtonen Soomest
• Loenguid on pidanud Leif Aberg, DennisWilcox
jt.
48. • Esimene eestikeelne suhtekorraldusõpik
• A.Past “Juhtimine ja suhtekorraldus” Pegasus
2005
