4 emma wisher stephanie gibson

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The document outlines a 10-step program for libraries to transform users into partners. The steps include getting rid of old committees, identifying key themes, getting staff onboard, choosing an engaging title, finding the target audience, planning activities, carrying out events, reflecting on outcomes, and repeating the process. The goal is for libraries to engage users and make them partners through this participatory program.

EXCELLENCE IN
ENGAGEMENT: THE
ESSEX 10-STEP
PROGRAMME TO
TRANSFORM USERS
INTO PARTNERS
Emma Wisher and Stephanie Gibson

5. FIND YOUR AUDIENCE
AND SELL IT TO THEM

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