Fastrack Shoes aims to enter and dominate the shoe industry while maintaining its brand reputation. Its target audience is male and female youth aged 13-25, especially 17-22. The communication task is to make Fastrack the most preferred shoe brand through continuous advertising and building benefits for consumers. Opportunities to communicate include thematic ads reinforcing Fastrack's brand personality in shoes, organizing youth marathons across states, sponsoring Champions League T20 cricket, and promotions around the tournament including dance performances, extreme sports events, and college hip-hop competitions. Television will create buzz, print will promote shoe ranges, internet will build more youth audience, outdoor will establish brand personality, and retail will attract and retain customers.