A few members from Signworld corporate staff recently attended the SGIA show that took place in Orlando, FL. The focus and goal for attending the show was to learn more about what is currently going on in the industry but more importantly find out what is on the horizon as far as changes in technology and signage are concerned.

1. 4 Areas Where The Sign Industry Continues to Change
A few members from Signworld corporate staff recently attended the SGIA show that took place in Orlando,
FL. The focus and goal for attending the show was to learn more about what is currently going on in the
industry but more importantly find out what is on the horizon as far as changes in technology and signage are
concerned.
Here are a few of our observations:
Equipment -
Flat-bed printing is becoming much more efficient, quality is much better than in years past, and, more
importantly, the cost of entry with one of the many viable presses available is
becoming much more feasible for the average sign company. Press
manufacturers like HP, CET Color, Roland and others are leading the way in
making flat-bed printing an attainable option for more and more sign companies
around the world. On the traditional wide-format digital printer front,
manufacturers continue to up the ante with the introduction of additional ink
sets and configurations to allow for much more efficient printing as well as the
ability and option to print with white inks or metallic inks.
Textiles –
Textiles are being produced and marketed much more for the sign industry however the manufacturers are not
providing the necessary education to help would-be users choose the right material for any specific application
which is resulting in a lot of confusion and thus the use of more traditional sign materials. Textiles provide a
great opportunity to provide different sign options for customers than what is being marketed by most sign
companies however most sign companies don’t have the time or resources
to do the necessary due diligence to research the materials available to
them. Paul Wagner, Signworld’s VP of Technology, has spent a great deal
of time learning more about the textile options available as well as specific
applications in order to provide Signworld owners with the necessary
information to be a major player in the textile sign space.
Technology advances -
Dynamic digital signage is still in its infancy but continues to grow its place
in the sign market. The biggest problems with DDS, also known as EDS or
Electronic Digital Signage, is the cost of entry and the education being
provided. On the cost front, as much as the cost of electronics continues to
go down, it is a very low margin product which doesn’t allow for much
room to make a profit on the components. In regards to education, not
many DDS providers have taken the time to provide the right educational
opportunities to their resale partners to help them sell the product. The lack of education on the ROI of the

2. product, areas of scalability with the product and most importantly help with identifying the right opportunities
to present the product really hinder the growth. The great thing is that the providers and manufacturers are
getting better at the educational side and Signworld has partnered with some great companies like N. Glantz &
Son and DSA Phototech to provide the product and education on a wholesale bases.
The reality is that DDS or EDS will never take over as the primary medium for sign displays as static signage
will still continue to be the biggest signage purchase for most customers.
Sign Opportunities-
Sign opportunities continue to grow with the imagination of
either the customer or the sign provider. Windows, walls and
floors have become hot marketing spaces because the
materials available have allowed for better adhesion to these
surfaces regardless of the finish. Interior designers and
architects have begun to utilize the services of sign companies
to produce custom designed wallpapers and window graphics
to help complete a theme or design of a room. Vehicle wraps
continue to be a hot item for both big and small business
marketing, but has also caught the eye of those in the car
modification world. Digital printing allows for more intricate
designs to be implemented where traditional painting practices
fall short.
Signworld works hard to stay ahead of the trends as they
continue to unfold in order to assist each Signworld owner
take advantage of new opportunities within their respective
markets and be trend setters rather than trend followers. Contact Us now to learn more about how you can
become a Signworld owner and leverage the power of the Signworld Training & Support to build your very
own successful sign manufacturing company.
Signworld Corporation
88 Piikoi St. #4409, Honolulu,HI
96814,USA
Visit us at - http: //signworld.org/
Email: Signworld_dan@sbcglobal.net