Three slides clarify the Positioning in Marketing strategy in a simple, graphic way. Just few step give you an overview of the main points of the Positioning!
This document discusses solving a system of two equations with two unknowns using substitution. The system is given as y = 5x + 11 and y = 10x - 4. The solution is found by substituting the first equation into the second to get 5x + 11 = 10x - 4, then solving for x = 3. The solution is therefore x = 3, y = 26.
El documento habla sobre el refrigerador y su historia. Explica que Charles Tellier inventó un dispositivo para fabricar hielo y luego se enfocó en crear una máquina que generara frío industrial. También describe que los refrigeradores domésticos pueden tener un solo compartimiento o dos, y que su principal uso es mantener los alimentos frescos en la cocina. Finalmente, menciona que uno de los primeros refrigeradores fue inventado en 1876 y que algunos hombres usan el refrigerador principalmente para enfriar cervezas.
El presidente provisional del Senado argentino dijo que han pasado de una cultura de confrontación a una de colaboración, trabajando juntos para sacar adelante leyes que mejoren la vida de los ciudadanos.
This document contains 6 photo credits from various photographers and suggests that the reader can be inspired to create their own Haiku Deck presentation on SlideShare. It lists photo credits to Vermin Inc, familymwr, gilberts, wstera2, Martin LaBar, and michaelrighi. It encourages the reader to get started making their own Haiku Deck presentation.
Este documento presenta 5 metas para el nuevo año escolar: 1) Obtener un buen promedio cumpliendo con todas las tareas y respetando a los profesores. 2) Llegar a clase a tiempo organizando mejor el tiempo. 3) Prepararse para exámenes tomando cursos adicionales. 4) Realizar correctamente un trabajo de investigación dedicando tiempo a investigar el tema. 5) Graduarse con un excelente promedio cumpliendo todas las obligaciones sin desperdiciar tiempo y estudiando ante cualquier cosa.
El documento enumera cinco razones para que las empresas adopten las redes sociales internas: 1) Los nuevos hábitos de consumo de los empleados, que esperan tener las mismas herramientas en el trabajo que en su vida personal; 2) La flexibilidad que ofrecen las redes sociales para compartir recursos de forma más eficiente; 3) Que permiten una mayor implicación de los empleados al mejorar la comunicación y el intercambio de información; 4) Su mayor accesibilidad para equipos distribuidos geográficamente; 5) Que fomentan
This document discusses solving a system of two equations with two unknowns using substitution. The system is given as y = 5x + 11 and y = 10x - 4. The solution is found by substituting the first equation into the second to get 5x + 11 = 10x - 4, then solving for x = 3. The solution is therefore x = 3, y = 26.
El documento habla sobre el refrigerador y su historia. Explica que Charles Tellier inventó un dispositivo para fabricar hielo y luego se enfocó en crear una máquina que generara frío industrial. También describe que los refrigeradores domésticos pueden tener un solo compartimiento o dos, y que su principal uso es mantener los alimentos frescos en la cocina. Finalmente, menciona que uno de los primeros refrigeradores fue inventado en 1876 y que algunos hombres usan el refrigerador principalmente para enfriar cervezas.
El presidente provisional del Senado argentino dijo que han pasado de una cultura de confrontación a una de colaboración, trabajando juntos para sacar adelante leyes que mejoren la vida de los ciudadanos.
This document contains 6 photo credits from various photographers and suggests that the reader can be inspired to create their own Haiku Deck presentation on SlideShare. It lists photo credits to Vermin Inc, familymwr, gilberts, wstera2, Martin LaBar, and michaelrighi. It encourages the reader to get started making their own Haiku Deck presentation.
Este documento presenta 5 metas para el nuevo año escolar: 1) Obtener un buen promedio cumpliendo con todas las tareas y respetando a los profesores. 2) Llegar a clase a tiempo organizando mejor el tiempo. 3) Prepararse para exámenes tomando cursos adicionales. 4) Realizar correctamente un trabajo de investigación dedicando tiempo a investigar el tema. 5) Graduarse con un excelente promedio cumpliendo todas las obligaciones sin desperdiciar tiempo y estudiando ante cualquier cosa.
El documento enumera cinco razones para que las empresas adopten las redes sociales internas: 1) Los nuevos hábitos de consumo de los empleados, que esperan tener las mismas herramientas en el trabajo que en su vida personal; 2) La flexibilidad que ofrecen las redes sociales para compartir recursos de forma más eficiente; 3) Que permiten una mayor implicación de los empleados al mejorar la comunicación y el intercambio de información; 4) Su mayor accesibilidad para equipos distribuidos geográficamente; 5) Que fomentan
The document discusses key concepts in market segmentation, targeting, and positioning (STP). It defines the steps in STP as segmenting the market, deciding on target segments, and positioning products in the minds of consumers. It also discusses different market coverage strategies such as undifferentiated, differentiated, and concentrated strategies. Finally, it outlines steps in developing positioning strategies and communicating a company's position to target audiences.
This document discusses product differentiation and positioning strategies. It defines positioning as how consumers perceive a product relative to competitors based on important attributes. It identifies several types of competitive advantages for differentiation, including product, service, channel, people, and image. The document provides advice for choosing the right competitive advantage based on criteria like importance, superiority, and affordability. It outlines positioning strategies such as "more for more" and "more for less" and provides an example positioning statement.
This document describes the steps for conducting a competitor analysis using a value curve canvas. The value curve canvas involves generating a matrix of a company's capabilities on one axis and competitors on the other. Capabilities are rated 1-7 for each competitor to map them on curves showing similarities and differences. The goal is to identify capabilities where a company can differentiate itself to compete based on cost, quality or differentiation.
The document discusses key concepts in market segmentation, targeting, and positioning. It defines markets and their requirements, and outlines the process companies use to segment markets, evaluate segments, select target markets, and develop positioning strategies. This includes identifying appropriate segmentation variables, developing market segment profiles, and selecting positioning bases to communicate a desired position to consumers. The document also discusses repositioning strategies when companies aim to change consumer perceptions of a brand.
Retargeting tools and methods in programmatic advertisingAnubhav Mathur
Retargeting in programmatic advertising involves showing digital ads to people who have previously shown interest in a similar product or brand. There are several tools and methods used for retargeting, including search retargeting which targets people based on searches for related keywords, contextual retargeting which uses behavioral segments to find likely customers, and site retargeting which re-engages users who left a site prematurely. Cross-device retargeting allows targeting of users across devices by mapping device IDs, while still considering other factors like brand safety, context, location, and frequency capping for best results.
Retargeting tools and methods in programmatic advertisingAnubhav Mathur
Retargeting in programmatic advertising involves showing digital ads to people who have previously shown interest in a similar product or brand. There are several tools and methods used for retargeting, including search retargeting which targets people based on searches for related keywords, contextual retargeting which uses behavioral segments to find likely customers, and site retargeting which re-engages users who left a site prematurely. Cross-device retargeting allows targeting of users across devices by mapping device IDs, while still considering other factors like brand safety, context, location, and frequency capping for best results.
The document discusses product positioning through various parameters including product, price, place, and promotion/image. It defines positioning as creating a unique value perception for customers relative to competitors. Product positioning involves tailoring the entire marketing program to meet customer needs in a particular market segment. The key is understanding how customers evaluate options. The parameters used for positioning are discussed in detail with examples provided for each. Product positioning refers to how customers perceive a product versus alternatives. Price positioning depends on factors like profit margins and competition. Place positioning involves where a product can be purchased for customer convenience. Promotion/image positioning creates a strong brand identity that differentiates a product from competitors.
Here are positioning statements for the brands/companies/products:
- Starbucks: Starbucks is positioned as a premium coffeehouse brand that offers a relaxing third place between home and work, with high-quality coffee drinks and food in a warm, community atmosphere.
- Coca-Cola: Coca-Cola is positioned as the original cola brand, with a heritage of refreshing consumers around the world for over 100 years with its signature Coke taste.
- Apple: Apple is positioned as a innovative technology brand for creative professionals and enthusiasts that offers beautifully designed, user-friendly products like the iPhone and MacBook that "just work."
- Nike: Nike is positioned as the leader in high-performance athletic footwear
Re-Positioning Effects on Centuries-Old Brands: Piyale Caseinventionjournals
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors.
Re-Positioning Effects on Centuries-Old Brands: Piyale Caseinventionjournals
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors
The document discusses segmentation, targeting, and positioning (STP) as key marketing strategies. Segmentation involves dividing the total market into subsets based on characteristics like demographics, psychographics, or behaviors. Targeting refers to selecting specific market segments to focus marketing efforts on based on company objectives. Positioning creates a brand image in consumers' minds by associating products with benefits, price/quality, applications, users, or cultural symbols. The document provides examples of single segment, multi-segment, and undifferentiated targeting strategies as well as different positioning strategies used in advertising claims.
Validating Feature Decisions in Mobile Apps with UXCamProduct School
There are so many great tools out there for Product Managers, but are you making the most out of them? Not only that but are you using the right ones? Join Julia, Product Leader at UXCam as she shares how UXCam works for her, and learn how you can use it in your day-to-day too.
Being a Product Manager requires structured and organized thinking. Frameworks and toolkits are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers and share some of those with you today.
This document discusses market segmentation and how conjoint analysis can be used for market segmentation. It presents five approaches to using conjoint analysis for market segmentation: 1) focusing on buyer background characteristics to define segments and design products for each, 2) focusing on attribute preferences from conjoint analysis to define segments, 3) using a "stepwise segmentation" approach to design individual products, 4) all approaches eventually produce product profiles and descriptions of buyer segments, and 5) additional considerations include allowing all products to be available to all buyers and using weights on buyer characteristics.
The newsletter provides updates on events, management insights, product features, and new hires at Company Software. It announces that Company Software will be a gold sponsor at an upcoming wireless summit. It also discusses product positioning strategies, summarizes new features for various products, and provides a refresher section with a quote, word of the month, tips, and movie reviews. New employees who recently joined the company across various departments are also introduced.
This document discusses brand positioning and the use of perceptual positioning maps, specifically Centrality-Distinctiveness (C-D) maps, as strategic tools. It explains that C-D maps allow companies to measure consumer perceptions of a brand's centrality and distinctiveness compared to competitors on a 2x2 matrix. The size of bubbles representing each brand indicates its relative market performance. C-D maps can help companies identify positioning opportunities, threats from competitors, and guide resource allocation and brand strategy decisions. While useful, C-D maps alone may not capture all factors like product features that influence pricing and sales.
Perceptual mapping is a marketing research technique that visually plots consumer perceptions of products on a chart based on key attributes. Marketers ask consumers questions to understand their experiences with products in terms of attributes like performance, price, and size. Their qualitative answers are translated to a perceptual map using a scale. The map helps identify product positioning strategies and where new products could be launched based on attribute combinations. For example, a map of the Indian chocolate market may show high-price, high-quality brands in one quadrant and identify an opportunity for a new medium-price, medium-quality brand.
The journey of mobile app development unfolds through a strategic and iterative process. Beginning with idea generation and conceptualization, developers navigate the landscape with thorough market research, analyzing competitors, and defining a unique selling proposition. The design and user experience phase focuses on creating an intuitive interface, guided by prototypes and user testing. Development and coding bring the app to life, with attention to choosing the right technology stack. Rigorous testing ensures functionality, usability, and security. Deployment and launch involve adherence to app store guidelines and a well-planned strategy. Post-launch support, updates, and analytics contribute to ongoing refinement and optimization. Monetization strategies and adaptation to emerging trends complete the journey, shaping mobile apps into impactful solutions for users in the dynamic digital realm.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The document discusses key concepts in market segmentation, targeting, and positioning (STP). It defines the steps in STP as segmenting the market, deciding on target segments, and positioning products in the minds of consumers. It also discusses different market coverage strategies such as undifferentiated, differentiated, and concentrated strategies. Finally, it outlines steps in developing positioning strategies and communicating a company's position to target audiences.
This document discusses product differentiation and positioning strategies. It defines positioning as how consumers perceive a product relative to competitors based on important attributes. It identifies several types of competitive advantages for differentiation, including product, service, channel, people, and image. The document provides advice for choosing the right competitive advantage based on criteria like importance, superiority, and affordability. It outlines positioning strategies such as "more for more" and "more for less" and provides an example positioning statement.
This document describes the steps for conducting a competitor analysis using a value curve canvas. The value curve canvas involves generating a matrix of a company's capabilities on one axis and competitors on the other. Capabilities are rated 1-7 for each competitor to map them on curves showing similarities and differences. The goal is to identify capabilities where a company can differentiate itself to compete based on cost, quality or differentiation.
The document discusses key concepts in market segmentation, targeting, and positioning. It defines markets and their requirements, and outlines the process companies use to segment markets, evaluate segments, select target markets, and develop positioning strategies. This includes identifying appropriate segmentation variables, developing market segment profiles, and selecting positioning bases to communicate a desired position to consumers. The document also discusses repositioning strategies when companies aim to change consumer perceptions of a brand.
Retargeting tools and methods in programmatic advertisingAnubhav Mathur
Retargeting in programmatic advertising involves showing digital ads to people who have previously shown interest in a similar product or brand. There are several tools and methods used for retargeting, including search retargeting which targets people based on searches for related keywords, contextual retargeting which uses behavioral segments to find likely customers, and site retargeting which re-engages users who left a site prematurely. Cross-device retargeting allows targeting of users across devices by mapping device IDs, while still considering other factors like brand safety, context, location, and frequency capping for best results.
Retargeting tools and methods in programmatic advertisingAnubhav Mathur
Retargeting in programmatic advertising involves showing digital ads to people who have previously shown interest in a similar product or brand. There are several tools and methods used for retargeting, including search retargeting which targets people based on searches for related keywords, contextual retargeting which uses behavioral segments to find likely customers, and site retargeting which re-engages users who left a site prematurely. Cross-device retargeting allows targeting of users across devices by mapping device IDs, while still considering other factors like brand safety, context, location, and frequency capping for best results.
The document discusses product positioning through various parameters including product, price, place, and promotion/image. It defines positioning as creating a unique value perception for customers relative to competitors. Product positioning involves tailoring the entire marketing program to meet customer needs in a particular market segment. The key is understanding how customers evaluate options. The parameters used for positioning are discussed in detail with examples provided for each. Product positioning refers to how customers perceive a product versus alternatives. Price positioning depends on factors like profit margins and competition. Place positioning involves where a product can be purchased for customer convenience. Promotion/image positioning creates a strong brand identity that differentiates a product from competitors.
Here are positioning statements for the brands/companies/products:
- Starbucks: Starbucks is positioned as a premium coffeehouse brand that offers a relaxing third place between home and work, with high-quality coffee drinks and food in a warm, community atmosphere.
- Coca-Cola: Coca-Cola is positioned as the original cola brand, with a heritage of refreshing consumers around the world for over 100 years with its signature Coke taste.
- Apple: Apple is positioned as a innovative technology brand for creative professionals and enthusiasts that offers beautifully designed, user-friendly products like the iPhone and MacBook that "just work."
- Nike: Nike is positioned as the leader in high-performance athletic footwear
Re-Positioning Effects on Centuries-Old Brands: Piyale Caseinventionjournals
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors.
Re-Positioning Effects on Centuries-Old Brands: Piyale Caseinventionjournals
Businesses engage in positioning activities by aiming the advantages and disadvantages of the products which have put on the market to find a place in customer minds. Positining is a bridge between business and customers is a products’defining activity on customer minds. Businesses proceed the positining activities with product discrimination on concentrated competition environment for percieving the differences by the customer. Actually in product positioning, a differentiation strategy, businesses differ from their competitors by price, product feature, product name, first-come, last model or newest, the widest after-sales service, or long-term. The purpose in product positioning is not only to create a concept in the consumer's mind but also to preserve the place and to renew it when necessary. Re-positioning means replacing the current location of the product, is a risky and costly activity. Repositioning can be implemented through changes in the product, physical changes, changes in product use, and image changes. In the study the repositioning activities of the products Piyale approximatey has near a century-history brand will be examined also brand awareness, which of the existing product categories increased succession with repositioning will be examined before and after repositioning the new position against the competitors
The document discusses segmentation, targeting, and positioning (STP) as key marketing strategies. Segmentation involves dividing the total market into subsets based on characteristics like demographics, psychographics, or behaviors. Targeting refers to selecting specific market segments to focus marketing efforts on based on company objectives. Positioning creates a brand image in consumers' minds by associating products with benefits, price/quality, applications, users, or cultural symbols. The document provides examples of single segment, multi-segment, and undifferentiated targeting strategies as well as different positioning strategies used in advertising claims.
Validating Feature Decisions in Mobile Apps with UXCamProduct School
There are so many great tools out there for Product Managers, but are you making the most out of them? Not only that but are you using the right ones? Join Julia, Product Leader at UXCam as she shares how UXCam works for her, and learn how you can use it in your day-to-day too.
Being a Product Manager requires structured and organized thinking. Frameworks and toolkits are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers and share some of those with you today.
This document discusses market segmentation and how conjoint analysis can be used for market segmentation. It presents five approaches to using conjoint analysis for market segmentation: 1) focusing on buyer background characteristics to define segments and design products for each, 2) focusing on attribute preferences from conjoint analysis to define segments, 3) using a "stepwise segmentation" approach to design individual products, 4) all approaches eventually produce product profiles and descriptions of buyer segments, and 5) additional considerations include allowing all products to be available to all buyers and using weights on buyer characteristics.
The newsletter provides updates on events, management insights, product features, and new hires at Company Software. It announces that Company Software will be a gold sponsor at an upcoming wireless summit. It also discusses product positioning strategies, summarizes new features for various products, and provides a refresher section with a quote, word of the month, tips, and movie reviews. New employees who recently joined the company across various departments are also introduced.
This document discusses brand positioning and the use of perceptual positioning maps, specifically Centrality-Distinctiveness (C-D) maps, as strategic tools. It explains that C-D maps allow companies to measure consumer perceptions of a brand's centrality and distinctiveness compared to competitors on a 2x2 matrix. The size of bubbles representing each brand indicates its relative market performance. C-D maps can help companies identify positioning opportunities, threats from competitors, and guide resource allocation and brand strategy decisions. While useful, C-D maps alone may not capture all factors like product features that influence pricing and sales.
Perceptual mapping is a marketing research technique that visually plots consumer perceptions of products on a chart based on key attributes. Marketers ask consumers questions to understand their experiences with products in terms of attributes like performance, price, and size. Their qualitative answers are translated to a perceptual map using a scale. The map helps identify product positioning strategies and where new products could be launched based on attribute combinations. For example, a map of the Indian chocolate market may show high-price, high-quality brands in one quadrant and identify an opportunity for a new medium-price, medium-quality brand.
The journey of mobile app development unfolds through a strategic and iterative process. Beginning with idea generation and conceptualization, developers navigate the landscape with thorough market research, analyzing competitors, and defining a unique selling proposition. The design and user experience phase focuses on creating an intuitive interface, guided by prototypes and user testing. Development and coding bring the app to life, with attention to choosing the right technology stack. Rigorous testing ensures functionality, usability, and security. Deployment and launch involve adherence to app store guidelines and a well-planned strategy. Post-launch support, updates, and analytics contribute to ongoing refinement and optimization. Monetization strategies and adaptation to emerging trends complete the journey, shaping mobile apps into impactful solutions for users in the dynamic digital realm.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
2. What does it mean?
in the mind of the
consumer
the product must take on its own identity, in two aspects:
technical functional
emotional
Positioning is "the place a product
occupies in consumers minds
relative to competing products".
http://branduniq.com
3. Positioning maps
The companies analyze
how products are
positioned in the minds
of consumers by
mapping.
Positioning map is a
graphical device to
study and analyse the
positions or perception
of each of a group of
competing products in
respect of two specific
product characteristic.
Source: http://www.slideshare.net/Alternay/hotel-operator-slection-
process-mauro-gasparotti-dec2012
4. Positioning
process
Positioning
categorie
• positioning by product
attribute (product feature
and/or benefit),
• positioning by user,
• positioning by product
class,
• positioning versus
competition,
• positioning by use/
application, and
• positioning by quality or
value.
Identifying the
Competitors
Analyzing the
Customer
Determining how the
Competitors are
Perceived and Evaluated
Determining the
competitor’s positions
Monitoring the position
Making the
positioning Decision
5. GET IN TOUCH
Enrica Scopel
#FormazioneMarketing
@EnricaScopel
Enrica Scopel
@enricascopel
Enrica Scopel
www.enricascopel.it
info@enricascopel.it