2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
6. 6 I 3S SINUS User Manual I 개발 배경
•일반적으로 상악 구치부에 임플란트를 식립할 때 잔존치조골 높이에 따라 임플란트 식립의 방법이
달라지게 됩니다.
① 잔존치조골 10mm 내외
•통상적인 임플란트 식립 방법입니다.
③ 잔존치조골 2-4mm 내외
•치조골쪽으로 접근하지 못하고 상악동 측벽에 window(lateral approach)를 형성하여, 이곳으로 접근하여
상악동 거상술을 시행한 다음 치조골쪽으로 임플란트 식립합니다.
•임플란트 식립을 치조정쪽에서 진행하여, 측벽 및 치조정 2개의 수술 부위가 존재하고 수술 시 상당한
시간이 소요됩니다. 특히, window 하방경계와 임플란트 협면경계 사이에 잔존골이 부족할 경우
임플란트식립 시 치조골 파절가능성이 있습니다.
② 잔존치조골 4-8mm
•Summer’s osteotome technique으로 식립합니다.
1. 일반적인 상악동 거상술
개발 배경
7. 개발 배경 I 3S SINUS User Manual I 7
•상악동 거상술 시술 시 기존 수술 기구들은 잔존 치조골이 2-4mm 내외 일 경우, 시술에 어려움이 있습니다.
•잔존 치조골이 2-4mm 내외이더라도 안전하게 치조정에서 바로 거상하고 같은 부위에 식립 할 수 있는
기구가 있다면 수술도 간단하며 시술 시간도 짧아져 환자와 시술자 모두에게 도움이 될 수 있습니다.
2. 3S SINUS 개발 배경
8.
9. 제품 소개
1. 3S SINUS의 특징
2. 3S SINUS의 구성
3. 3S SINUS의 차별성
IIII
10. 10 I 3S SINUS User Manual I 제품 소개
잔존골이 2-4mm의 경우에도 window를 열지 않고 crestal로 접근하여 15-20분 만에 시술하는 3S SINUS
technique입니다.
1. 3S SINUS의 특징
Simple
- 여러 직경의 drill 또는 osteotome을 사용했던 기존 술식과 달리 1개의 diamond bur와
osteotome을 사용함으로 시술이 간단해집니다.
Speed
- 상악동 측벽을 열지 않고, 기구 교환이 없는 간단한 시술과정, chairside 1:1 low
speed를 통해 신속한 치조골 삭제가 가능하여 상악동거상술을 빠르게 진행할 수
있습니다.
Safe
- Low speed straight(contra angle)용 4.2mm diamond bur를 사용해 천공가능성을
줄여줍니다.
- 기존 천공의 가능성이 있는 sinus curette 대신 약 4mm 직경의 osteotome으로 막을
거상합니다.
- 이로 인해 시술시간이 짧고, 수술 후 생길 수 있는 환자의 합병증 가능성을 줄여줍니다.
제품 소개
11. 제품 소개 I 3S SINUS User Manual I 11
2. 3S SINUS의 구성
▶ Diamond Bur
•Straight 또는 contra-angle
low speed에 연결
•여러 직경의 임플란트 드릴
대체가능
▶ Osteotome
•Bone 삽입 시 사용
•Straight, Curve 2가지 형태
▶ Bone Packer
•Bone 삽입 시, 상악동 내
기구 침범 방지
•Tapered 타입
▶ Mallet
•Bone 삽입 시 osteotome과
함께 사용
•플라스틱 소재로 환자의
충격 완화 시킴
•만족도 높은 그립감
▶ Bone Support
•상악동거상술시
bone graft가 hole에 바로
들어가게 하는 용도
▶ Bone Well
•Bone을 담아내는 용도
12. 1) 기존방법 : Lateral Approach Technique (Window)
12 I 3S SINUS User Manual I 제품 소개
3. 3S SINUS의 차별성
긴 수술 시간
•여러 개의 직경의 드릴을 사용하여 상악동 거상술을 시술하게 되어 많은 시간이 소요됩니다.
Lateral Approach Cutter Lateral Approach Drill Curette Drill
2.5 2.8 3.1 3.6
2개의 수술 부위
•window 및 임플란트 hole 등 2개의 수술부위가 존재합니다.
안정성 부족
•상악동막 거상 시 기존의 sinus curette 모양은 단면적이 좁고 뾰족하여 천공가능성이 높습니다.
•기존의 실린더(Cylinder)모양의 bone packer는 골이식재를 넣을 때 힘 조절이 어렵습니다. 따라서 상악동
안으로 갑자기 밀려들어갈 가능성이 크므로 천공가능성이 높아집니다.
약한 초기 고정력
•하방 경계가 임플란트 협면 위치와 근접하는 경우 치조골이 파절되어 임플란트 초기 고정이 약해지는 경우가
있습니다.
13. 2) 새로운 방법 : 3S SINUS Technique
제품 소개 I 3S SINUS User Manual I 13
1개의 수술 부위
•잔존골 2-4mm이더라도 window를 형성하지 않아 1개의 임플란트 수술 부위가 존재합니다.
높은 안정성
•1.6mm, 2.7mm 2가지의 직경을 가지는 bone packer는 5.2°의 tapered 형상이므로 골이식술 시 갑자기
상악동 안으로 기구가 들어가는 것을 방지할 수 있어 안전하게 상악동 거상술을 시행할 수 있습니다.
초기 고정력 양호
•임플란트 협면 치조골 파절을 방지하여 초기 고정력 확보가 용이합니다.
2.5 2.8 3.1 3.6
빠른 시술 시간
•Ø4.2mm diamond bur 1개만을 이용한 시술로, 기존 시술에서 이용되는 4-6개 드릴을 대체하는 효과가
있어 시술 시간이 절약됩니다.
※ 4.7mm 직경의 임플란트를 식립 경우, Point drill, 2.2mm, 2.8mm, 3.1mm, 3.6mm, countersink drill 이용함
•Chairside의 1:1 low speed(contra angle, straight)을 사용하여 빠른 시술이 가능합니다.Chairside의 1:1 low speed(contra angle, straight)을 사용하여 빠른 시술이 가능합니다.
16. 16 I 3S SINUS User Manual I 사용 방법
1. 3S SINUS의 사용 방법
① 준비 ② 절개 ③ Bone 삭제
3S SINUS의 Ø4.2 diamond bur 1:1 (low
speed contra-angle/straight angle)로
상악동막 노출 직전까지 골을 삭제하여
식립 부위 hole 형성합니다.
•Ø4.2 Diamond bur
사용 방법
④ 치조골 정리 (Option) ⑤ 상악동 내 bone 삽입 ⑥ 상악동막 거상
Osteotome와 mallet을 사용해 상악동막
거상 및 상악동 막 내 bone 삽입합니다.
•Osteotome
•Mallet
Bone support와 bone packer를 사용해
상악동 내 bone을 삽입합니다.
•Bone Support
•Bone Packer
3S SINUS의 Ø3 diamond bur (low
speed contra-angle/straight angle)로
양쪽 반원 모양의 잔존 골을 삭제합니다.
•Ø3 Diamond bur
17. 사용 방법 I 3S SINUS User Manual I 17
⑦ Fixture 삽입 ⑧ Screw 체결 ⑨ 봉합
18. 18 I 3S SINUS User Manual I 사용 방법
2. 3S SINUS의 주의 사항 및 임상 Tip
1) Bone 삭제 단계에서의 핸드피스의 선택
•Diamond bur는 contra angle용과 straight angle용이 있으며 시술자가 편리한대로 사용하시면 됩니다.
※ 단, 1:1 핸드피스를 선택하시길 바랍니다. (chairside straight 또는 contra angle low speed 추천)
2) Bone 삽입 단계에서의 bone packer 선택
•Cylinder 모양의 bone Packer는 천공의 가능성을 높일 수 있어 3S Sinus의 tapered 형태의 bone packer
사용을 권장합니다.
3) Bone 삽입 단계에서의 osteotome 선택
•Osteotome은 푹 파인 형태, 가는 형태, 또는 실린더 형태가 아닌 볼록한 tapered 형태를 사용할 것을
권장합니다. (Fig.1)
•Osteotome을 깊이 삽입하지 않고 bone graft에 의해 상악동막이 자연스럽게 거상될 수 있도록 합니다. (Fig. 2)
Fig.1 Fig.2
19. 사용 방법 I 3S SINUS User Manual I 19
4) 임플란트 식립 위치
•임플란트 식립 시 bone이 얇으므로 초기안정성을 위해 bone level 보다 0.5mm 정도 상방으로 식립하길
권장합니다.
Bone Level - 0.5mm Bone Level - 0.5mm
5) 임플란트 식립 ratchet 선택
•과도한 torque값이 전달되지 않도록 ratchet 또는 hand driver 사용하길 보다는 right angle driver의 사용을
권장합니다.
6) Contra angle용 Ø3 diamond bur의 활용
•임플란트 2차 수술에서 cover screw 상방의 bone 제거 시 유용합니다.
Cover screw 상방의 bone 삭제 전 Cover screw 상방의 bone 삭제 후
22. 22 I 3S SINUS User Manual I 임상 케이스
Before After
Before After
Fig1. Radiography before
extraction
Fig2. Pre-op radiography
(1.5 months after extraction)
Fig3. Pre-op intraoral
photo
Fig4. 3S diamond bur
drilling
Fig5. After drilling Fig6. #16 Ø4.2x10mm, #17 Ø4.7x8mm
OneQ-HA implant placement
Fig7. Post-op radiography
시술 과정
✚ Case I
임상 케이스
23. 임상 케이스 I 3S SINUS User Manual I 23
Before After
Before After
Fig1. Pre-op radiography Fig2. Pre-op intraoral photo Fig3. Drilling with 3S Ø4.2
(Low speed contra-
angle) diamond bur
Fig4. Filling the bone material
using 3S bone supporter
and bone packer
Fig6. After drilling Fig7. Ø4.2x10mm OneQ-HA
implant placement
Fig8. SuturingFig5. Pushing bone material
into the sinus using 3S
osteotome
Fig9. Post-op radiography
시술 과정
✚ Case II
24. 24 I 3S SINUS User Manual I 임상 케이스
Before After
Before After
✚ Case III
Fig1. Radiography before
extraction
Fig2. Pre-op radiography
(1.5 months after
extraction)
Fig3. Pre-op intraoral photo Fig4. Incision and flap
reflection
Fig6. After drilling Fig7. Filling the bone
material using 3S bone
supporter and bone
packer
Fig8. Pushing bone material
into the sinus using 3S
osteotome
Fig5. Drilling with 3S Ø4.2
(Low speed straight)
diamond bur
Fig10. Suturing Fig11. Post-op CT Fig12. Post-op radiographyFig9. Ø4.2x10mm OneQ-HA
implant placement
시술 과정
25. 임상 케이스 I 3S SINUS User Manual I 25
Before After
Before After
Fig1. Radiography before
extraction
Fig2. Pre-op radiography
(1.5 months after
extraction)
Fig3. Pre-op intraoral photo Fig4. Incision and flap
reflection
Fig9. Suturing Fig10. Post-op CT Fig11. Post-op radiography
Fig6. #16 implant installation Fig7. Cover screw
connection
Fig8. Resorbable barrier
membrane coverage
Fig5. #15 implant installation
and #16 drilling
시술 과정
✚ Case IV
26. 26 I 3S SINUS User Manual I 임상 케이스
Before After
Before After
✚ Case V
Fig1. Radiography before
extraction
Fig2. Before extraction
intraoral photo
Fig3. After extraction intraoral
photo
Fig4. Pre-op radiography (1.5
months after extraction)
Fig6. Incision and flap
reflection
Fig7.#26 implant installation
and #27 drilling with
diamond bur
Fig8. Cover screw connectionFig5. Pre-op intraoral photo
Fig10. Post-op radiography Fig11. Healing 2 weeksFig9. Suturing
시술 과정
27. 임상 케이스 I 3S SINUS User Manual I 27
Before After
Before After
✚ Case VI
Fig1. Pre-op radiography Fig2. Pre-op intraoral photo Fig3. Incision and flap
reflection
Fig4. Drilling with 3S Ø4.2
(Low speed straight)
diamond bur
Fig9. Cover screw connection Fig10. Suturing Fig11. Post-op radiography
Fig6. Filling the bone
material using 3S bone
supporter and bone
packer
Fig7. #26 OneQ-HA implant
placement and #27
drilling with 3S diamond
bur
Fig8. #27 OneQ-HA implant
placement Implant
Installation
Fig5. #26 drilling with 3S
diamond bur
시술 과정
28. 28 I 3S SINUS User Manual I 임상 케이스
Before After
Before After
✚ Case ⅤII
Fig1. Pre-op radiography Fig2. Pre-op intraoral photo Fig3. Incision and flap
reflection
Fig4. #16 drilling with 3S Ø4.2
(Low speed straight
angle) diamond bur
Fig6. #16 OneQ-HA implant
placement
Fig7. #17 drilling with 3S
diamond bur
Fig8. #17 bone material filled
with 3S osteotome
Fig5. #16 bone material filled
with 3S osteotome
Fig10. Cover screw
connection
Fig9. #17 OneQ-HA implant
placement
Fig11. Suturing Fig12. Post-op radiography
시술 과정
29. 임상 케이스 I 3S SINUS User Manual I 29
Before After
Before After
Fig1. Radiography before
extraction
Fig2. Pre-op radiography
(1.5 months after
extraction)
Fig3. Pre-op intraoral photo Fig4. Incision and flap
reflection
Fig6. #17 filling the bone
material using 3S bone
supporter and bone
packer
Fig7. #17 OneQ-HA implant
placement
Fig8. Cover screw connectionFig5. #14, 15 drilling with
3S Ø4.2 (Low speed
straight) diamond bur
Fig10. Resorbable barrier
membrane coverage
Fig9. Covered bone graft on
the cover screw
Fig11. Suturing Fig12. Post-op radiography
✚ Case ⅤIII
시술 과정
30. 30 I 3S SINUS User Manual I 임상 케이스
Before After
Before After
✚ Case IX
Fig1. Pre-op radiography Fig2. #25 pre-op intraoral
photo
Fig3. #25 incision and flap
reflection
Fig4. #25 drilling with 3S
Ø4.2 (Low speed
straight) diamond bur
Fig6. #25 after drilling Fig7. #25 filling the bone
material using 3S bone
supporter and bone
packer
Fig8. #25 implant installationFig5. #25 after drilling
시술 과정
31. 임상 케이스 I 3S SINUS User Manual I 31
Fig10. #15 pre-op intraoral
photo
Fig9. #25 suturing Fig11. #15 incision and flap
reflection
Fig12. #15 drilling with 3S
Ø4.2 (Low speed
straight) diamond bur
Fig18. #15 suturingFig17. #15 implant installation Fig19. Post-op radiography
Fig14. #15 drilling with 3S Ø3
(Low speed straight)
diamond bur
Fig13. #15 drilling Fig15. #15 after drilling Fig16. #15 filling the bone
material using 3S
bone supporter and
bone packer
34. 34 I 3S SINUS User Manual I 제품 사양
사양 CODE
Ø4.2 Diamond Bur(Contra-angle) DB-L42
Ø4.2 Diamond Bur(Straight) DB-H42
Ø3 Diamond Bur(Contra-angle) DB-L30
Ø3 Diamond Bur(Straight) DB-H30
Diamond Bur
Straight 또는 contra-angle low speed에 연결
Osteotome
Bone 삽입 시, 상악동 내 기구 침범 방지
사양 CODE
Ø4.3 Osteotome(Straight) R-S4.3
Ø4.3 Osteotome(Curved) R-C4.3
Ø5.0 Osteotome(Straight) R-S5.0
Ø5.0 Osteotome(Curved) R-C5.0
3S SINUS KIT
Crestal로 접근하여 시술하는 3S SINUS KIT
사양 CODE
3S SINUS KIT MSTSGD0161
제품 사양
35. 제품 사양 I 3S SINUS User Manual I 35
Bone Packer
상악동거상술시 bone graft가 hole에 바로 들어가게 하는 용도
사양 CODE
Bone Packer BP-4350
사양 CODE
Mallet MT-03
Mallet
Bone 삽입 시 사용
사양 CODE
Bone support BC-4060
Bone Support
Bone 삽입 시 osteotome과 함께 사용
Bone Well
Bone을 담아내는 용도
사양 CODE
Bone Well BW-01
36. D-C-3SMG-V1-201611-KOR
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