We will be using a build-up approach for forecasting revenue based upon an analysis of the direct competition’s restaurant activity.
The build-up approach uses a competitive index where the patrons per week at each meal period is divided by the number of seats available.
This competitive index indicates the restaurant’s productivity and popularity by representing the number of patrons served per seat in one week.
Improving the design of indian spectrum auctionsParag Kar
India has seen a series of spectrum auctions since 2010. Unfortunately, the prices emanating out of these auctions have got significantly distorted, i.e there is no correlation between prices across bands and circles of similar value. Hence, it is high time that we migrate to a new model of calculating reserve prices. This presentation describes this model and its advantages to the stakeholders once it gets adopted as a tool for calculating reserve prices for future auctions.
Improving the design of indian spectrum auctionsParag Kar
India has seen a series of spectrum auctions since 2010. Unfortunately, the prices emanating out of these auctions have got significantly distorted, i.e there is no correlation between prices across bands and circles of similar value. Hence, it is high time that we migrate to a new model of calculating reserve prices. This presentation describes this model and its advantages to the stakeholders once it gets adopted as a tool for calculating reserve prices for future auctions.
"We are on track for record home sales reported through TREB's MLS® System this year. Barring a drastic shift in the economy over the next three months, total transactions reported by TREB Members in 2015 are expected to be at or near the 100,000 mark. This is a testament to the importance that GTA households put on home ownership as a long-term investment," said Mr. McLean.
Despite a challenging environment for same-store sales and traffic across the restaurant industry, several broader economic indicators, including positive GDP growth, lower unemployment, and higher household incomes should continue to support growth in the overall restaurant industry. Valuations have continued to moderate, however M&A activity in the sector remains healthy with continued interest from private equity investors.
Indian Spectrum Auctions : Design Issues & Way ForwardParag Kar
This note analyses the design issues in the past spectrum auctions and proposes a new pricing model to prevent these distortions from propagating into future auctions.
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2017 | Segment:...Mercer Capital
Mercer Capital’s Convenience Store Industry newsletter is a quarterly publication providing perspective on valuation issues pertinent to multi-unit retailing and QSR industries.
Mercer Capital's Value Focus: Convenience Store Industry | Q2 2016 | Segment:...Mercer Capital
Mercer Capital’s Convenience Store Industry newsletter is a quarterly publication providing perspective on valuation issues pertinent to multi-unit retailing and QSR industries.
In case you need to present economic status of your company then our content-ready financial statement analysis PowerPoint Presentation is ideal for you. This income statement PPT presentation having multiple slides such as financial projections, key financial ratios, liquidity ratios, cash flow statement KPIs, profitability ratios, activity ratios, solvency ratios, income statement overview and funding updates etc. This cash flow assessment PowerPoint template goes well with topics like profitability analysis, business impact analysis, financial health, and income statement, balance sheet, statement of cash flow, business performance analysis, financial health, and future prospects of an organization, project future performance, economic analysis, company analysis, business valuation, fundamental analysis. For successful business presentation, PowerPoint background is as important as the content in the slides. Our accounting statement PPT slide provides you both content rich as well as professional slides. Download our financial statement analysis presentation slides to project your business future performance. Elucidate on your ideas with our Financial Statement Analysis Powerpoint Presentation Slides. Drive your team to excellence. https://bit.ly/2VtddrR
“Whether we’re talking about existing homeowners or people looking to purchase for the first time, there is no shortage of buyers in the marketplace today. So, while the record number of home sales through the first five months of 2016 is not necessarily
surprising, it does sometimes mask the larger story in the GTA: the shortage of listings, which has resulted in strong upward pressure on home prices,” said Mr. McLean.
Strong Sales & Price Growth in August
The MLS® Home Price Index (HPI) Composite Benchmark for August 2016 was up by 17.2 per cent on a year-over-year basis. Similarly, the average selling price for all home types combined
was up by 17.7 per cent on an annual basis to $710,410. Both the MLS® HPI benchmarks and average prices for low-rise home types were up by double digits percentage-wise.
The Green Buffalo Hemp Institute is a training and development farm (and processing warehouse) designed to co-create career opportunities through an entrepreneurial hemp farming-franchisee program.
• The public believes that welfare is anti-work and anti-family.
• Polls show that the public wants welfare reform in ways that don’t penalize children.
• Welfare recipients find the system demoralizing; most would prefer to work.
• Experts note that welfare has done little to stem the growth of poverty among children.
• Welfare benefits are insufficient to move a family above the poverty line.
"We are on track for record home sales reported through TREB's MLS® System this year. Barring a drastic shift in the economy over the next three months, total transactions reported by TREB Members in 2015 are expected to be at or near the 100,000 mark. This is a testament to the importance that GTA households put on home ownership as a long-term investment," said Mr. McLean.
Despite a challenging environment for same-store sales and traffic across the restaurant industry, several broader economic indicators, including positive GDP growth, lower unemployment, and higher household incomes should continue to support growth in the overall restaurant industry. Valuations have continued to moderate, however M&A activity in the sector remains healthy with continued interest from private equity investors.
Indian Spectrum Auctions : Design Issues & Way ForwardParag Kar
This note analyses the design issues in the past spectrum auctions and proposes a new pricing model to prevent these distortions from propagating into future auctions.
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2017 | Segment:...Mercer Capital
Mercer Capital’s Convenience Store Industry newsletter is a quarterly publication providing perspective on valuation issues pertinent to multi-unit retailing and QSR industries.
Mercer Capital's Value Focus: Convenience Store Industry | Q2 2016 | Segment:...Mercer Capital
Mercer Capital’s Convenience Store Industry newsletter is a quarterly publication providing perspective on valuation issues pertinent to multi-unit retailing and QSR industries.
In case you need to present economic status of your company then our content-ready financial statement analysis PowerPoint Presentation is ideal for you. This income statement PPT presentation having multiple slides such as financial projections, key financial ratios, liquidity ratios, cash flow statement KPIs, profitability ratios, activity ratios, solvency ratios, income statement overview and funding updates etc. This cash flow assessment PowerPoint template goes well with topics like profitability analysis, business impact analysis, financial health, and income statement, balance sheet, statement of cash flow, business performance analysis, financial health, and future prospects of an organization, project future performance, economic analysis, company analysis, business valuation, fundamental analysis. For successful business presentation, PowerPoint background is as important as the content in the slides. Our accounting statement PPT slide provides you both content rich as well as professional slides. Download our financial statement analysis presentation slides to project your business future performance. Elucidate on your ideas with our Financial Statement Analysis Powerpoint Presentation Slides. Drive your team to excellence. https://bit.ly/2VtddrR
“Whether we’re talking about existing homeowners or people looking to purchase for the first time, there is no shortage of buyers in the marketplace today. So, while the record number of home sales through the first five months of 2016 is not necessarily
surprising, it does sometimes mask the larger story in the GTA: the shortage of listings, which has resulted in strong upward pressure on home prices,” said Mr. McLean.
Strong Sales & Price Growth in August
The MLS® Home Price Index (HPI) Composite Benchmark for August 2016 was up by 17.2 per cent on a year-over-year basis. Similarly, the average selling price for all home types combined
was up by 17.7 per cent on an annual basis to $710,410. Both the MLS® HPI benchmarks and average prices for low-rise home types were up by double digits percentage-wise.
The Green Buffalo Hemp Institute is a training and development farm (and processing warehouse) designed to co-create career opportunities through an entrepreneurial hemp farming-franchisee program.
• The public believes that welfare is anti-work and anti-family.
• Polls show that the public wants welfare reform in ways that don’t penalize children.
• Welfare recipients find the system demoralizing; most would prefer to work.
• Experts note that welfare has done little to stem the growth of poverty among children.
• Welfare benefits are insufficient to move a family above the poverty line.
The closing of all Clark County High School Campuses has created food facility constraints and school-wide logistical constraints on the subject property...
The variables involved in attaining an independent restaurant liquor license in Clark County, seem rather daunting.
From the process in reaching the licensing committee to the decision freedoms the committee has by legal right. Each step in the process is a barrier to entry and that does not include the fees involved.
So, why is it difficult to attain a liquor license and
who does the process benefit?
Throughout my short time on this planet I have run into several sexual harassment plights. From my manager being fired to my brother being accused, arrested, and finally acquitted. This topic has hit close to home...
The proverbial ‘location is golden’ phrase in the restaurant business still remains a constant force in site selection and something to be reckoned with...
How to begin and maintain excellent long-term relationships with the suppliers involved in a new independent restaurant concept.
The emphasis is on long-term because an exceptional first impression goes a long way in maintaining an excellent long-term relationship.
Branding has become a key word in the successful business world today. The simple basis for the success of branding being consumer trust.
The consumer trusts a name brand for many reasons and whether that trust is based on fact is irrelevant to the short-term financial prowess of branding itself. And that is where a danger sign should arise.
The creation and maintenance of corporate culture is discussed with a strong emphasis on spiritual interdependency and how it affects the current workplace.
And while spiritualism is emphasized, values are clearly the building blocks of culture itself.
To help forecast daily covers, I have chosen to use historical data from six different independent variables:
- Daily Visitors
- Daily Convention Attendance
- Daily Air Traffic
- Daily Southern California
- Automobile Traffic
- Projected Daily Advertising Dollars Spent
For the purposes of this paper, service will be a synonym for the product of the Hospitality industry.
The relation of service to the hospitality industry does not necessarily mean that this paper has a limited scope.
Service expectations and how they are formed can be related to the entire field business and humanistic interaction.
This study consists of two parts:
The first part is a 1994 financial statement analysis which analyzes the Outback and their operation, the dinner house industry, the direct competition, and the Outback’s financial strength with direct competition and industry average comparatives.
The second part takes that information and identifies a problem while considering the strengths, weaknesses, opportunities, and threats as well as analyzing the stakeholders and the industry in general.
And ends with strategy generations, evaluations and a final recommendation on the strategies.
This is the public presentation for a crowdfunder.com capital raising. Please go to https://www.crowdfunder.com/zion for more in depth investor information.
In success, I realize it’s often ‘the journey’ that counts. In failure, I realize it’s often the ‘anticipation of the reward’ that motivated me to make the effort.
This is the public presentation for a crowdfunder.com capital raising. Please go to https://www.crowdfunder.com/lunais for more in depth investor information.
This is the public presentation for a crowdfunder.com capital raising. Please goto https://www.crowdfunder.com/luvrulesdotcom for more in depth investor information.
This is the public presentation for a crowdfunder.com capital raising. Please goto https://www.crowdfunder.com/masterplan for more in depth investor information.
This is the public presentation for a crowdfunder.com capital raising. Please goto https://www.crowdfunder.com/casino for more in depth investor information.
More from Infinity Hospitality & Entertainment International (20)
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
1. PAGE 1
THE BUILD-UP APPROACH FOR FORECASTING REVENUE
Infinity Hospitality & Entertainment International will be using a build-up approach for
forecasting revenue based upon an analysis of the direct competition’s restaurant activity.
The build-up approach uses a competitive index where the patrons per week at each meal
period is divided by the number of seats available. This competitive index indicates the
restaurant’s productivity and popularity by representing the number of patrons served per seat
in one week.
This index is then used in combination with the predicted market growth rate and the
estimated per person average to forecast food sales for each year.
The market growth rate has been configured for three different scenarios and the competitive
index has also been predicted based on three different scenarios. This creates a total of nine
different statements of income and expenses based upon the three different market growth
rates and the three different competitive indexes.
The three different market growth rate scenarios use the conservatism principal approach.
Scenario 1 has a growth rate of 3% the first year, 2% the second year and 1% the years
following. Scenario 2 has a growth rate of 5% the first year, 3% the second year and 2% the
years following. Scenario 3 has a growth rate of 7% the first year, 5% the second year and 3%
the years following. Scenario 3 is the most probable due to the market analysis and the
economic indicators discussed prior.
The three different competitive index scenarios use the conservatism principal approach as well.
The competitive index scenarios were created by based upon the amount of daily covers
possible, with the amount of seats available, in comparison to what the competition was
doing.
2. PAGE 2
For the purposes of this restaurant, each meal period and each room were given a
competitive index. Furthermore, the first year of operation was the lowest competitive index
while the second year increased in sales due to Lunai’s popularity while the third year
increases and becomes the stabilized year.
So, for the Grill Room Lunch, Lunai’s OK Competitive Index earns a 4 for the first year of
operation, 5.5 for the second year of operation and 6.5 for the third year and beyond. Lunai’s
Good Competitive Index earns a 4.5 for the first year of operation, 6 for the second year of
operation and 7 for the third year and beyond. Lunai’s Very Good Competitive Index earns
a 5 for the first year of operation, 6.5 for the second year of operation and 7.5 for the third
year and beyond.
For the Grill Room Dinner, Lunai’s OK Competitive Index earns a 5.5 for the first year of
operation, 6.5 for the second year of operation and 7.5 for the third year and beyond. Lunai’s
Good Competitive Index earns a 6 for the first year of operation, 8 for the second year of
operation and 10 for the third year and beyond. Lunai’s Very Good Competitive Index
earns a 7 for the first year of operation, 9 for the second year of operation and 11 for the third
year and beyond.
For the Gourmet Room, which is open only 5 days a week, Lunai’s OK Competitive Index
earns a 1.5 for the first year of operation, 4 for the second year of operation and 6 for the third
year and beyond. Lunai’s Good Competitive Index earns a 2 for the first year of operation, 5
for the second year of operation and 7 for the third year and beyond. Lunai’s Very Good
Competitive Index earns a 3 for the first year of operation, 7 for the second year of operation
and 9 for the third year and beyond.
3. PAGE 3
Again, each competitive index was created based upon the amount of daily covers possible,
with the amount of seats available, in comparison to what the competition was doing. The
following table more easily describes the three scenarios for both competitive index and
market growth rates.
The Scenarios
GRILL LUNCH GRILL DINNER GOURMET RM. MARKET GROWTH %
Year Index Cover Index Cover Index Cover #3 #2 #1
VERY GOOD COMPETITIVE INDEX
Yr. 1 5.0 250 7 350 3 60 7% 5% 3%
Yr. 2 6.5 325 9 450 7 140 5 3 2
Yr. 3+ 7.5 375 11 550 9 180 3 2 1
Seats 350 350 100
GOOD COMPETITIVE INDEX
Yr. 1 4.5 225 6 300 2 40 7% 5% 3%
Yr. 2 6 300 8 400 5 100 5 3 2
Yr. 3+ 7 350 10 500 7 140 3 2 1
Seats 350 350 100
OK COMPETITIVE INDEX
Yr. 1 4 200 5.5 275 1.5 30 7% 5% 3%
Yr. 2 5.5 275 6.5 325 4 80 5 3 2
Yr. 3+ 6.5 325 7.5 375 6 120 3 2 1
Seats 350 350 100
Before we calculate the patrons per week (PPW) for each direct competitor and the average
competitive index for each year depending upon the market growth rate scenario (3 being the
best and 1 being the worst), the competitive index for each direct competitor must be
calculated.
4. PAGE 4
Based upon the information collected in the Competition Analysis, the direct competition’s
competitive index values for each meal period are:
Grill Room Competition – Competitive Index
Direct Comp. Lch PPW Din PPW Seats LnchIndex DinIndex
Circo 1680 3150 175 9.6 18
Cozymels* 1400 - 320 4.4* -
Emeril’s 1400 4200 200 7 21
Gordon Biersch* 3500 - 310 11.3* -
McCormick &* 1680 - 230 7.3* -
Mon Ami Gabi 2100 4900 380 5.5 12.9
PF Changs* 3500 - 248 14.1* -
Pinot Brasserie 700 1750 230 3 7.6
Spago Café 3150 2800 140 22.5 20
Star Canyon 700 1400 210 3.3 6.7
Voo Doo Café - 1540 240 - 6.4
Wollensky Grill 350 875 65 5.4 13.5
Z-Tejas 1050 2100 275 3.8 7.6
Total 21,210 (12) 22,715 (9)
2783-L
1915-D 7.62 11.86
*lunch only
Gourmet Room Competition – Competitive Index
Direct Competition PPW Seats Competitive Index
Aqua 1890 145 13
Aureole 2800 250 11.2
Eiffel Tower 2100 210 10
Le Cirque 1050 70 15
Smith & Wollensky 2100 550 3.8
Spago Dining 2100 160 13.1
Total 12,040 1385 8.69
5. PAGE 5
Now that the competitive index is calculated, we can calculate the patrons per week (PPW)
for each direct competitor and the average competitive index for each year depending upon
the market growth rate.
Lunai’s Very Good Competitive Index
Scenario 1 = 3% 2% 1% / Scenario 2 = 5% 3% 2% / Scenario 3 = 7% 5% 3%
Grill Room – Overall Competitive Index for Lunch
Lunch 1999 2000 2001 2002 2003 2004 2005 2006
PPW 1 21,210 21,846 22,283 22,506 22,731 22,958 23,188 23,420
Avg. Index 1 7.6 7.8 8.0 7.2 7.3 7.3 7.4 7.5
PPW 2 21,210 22,271 22,939 23,397 23,865 24,343 24,829 25,326
Avg. Index 2 7.6 8.0 8.2 7.5 7.6 7.8 7.9 8.1
PPW 3 21,210 22,695 23,829 24,544 25,281 26,039 26,820 27,625
Avg. Index 3 7.6 8.2 8.6 7.8 8.1 8.3 8.6 8.8
Lunai Index3 5 6.5 7.5 7.5 7.5
Tot Seats 2783 2783 2783 3133 3133 3133 3133 3133
Grill Room – Overall Competitive Index for Dinner
Dinner 1999 2000 2001 2002 2003 2004 2005 2006
PPW 1 22,715 23,396 23,864 24,103 24,344 24,587 24,833 25,082
Avg. Index 1 11.9 12.2 12.5 10.6 10.7 10.9 11.0 11.1
PPW 2 22,715 23,851 24,566 25,058 25,559 26,070 26,591 27,123
Avg. Index 2 11.9 12.5 12.8 11.1 11.3 11.5 11.7 12.0
PPW 3 22,715 24,305 25,520 26,286 27,074 27,887 28,723 29,585
Avg. Index 3 11.9 12.7 13.3 11.6 12.0 12.3 12.7 13.1
Lunai Index3 7 9 11 11 11
Tot Seats 1915 1915 1915 2265 2265 2265 2265 2265
Gourmet Room – Overall Competitive Index
Gourmet Rm 1999 2000 2001 2002 2003 2004 2005 2006
PPW 1 12040 12401 12649 12776 12903 13033 13163 13294
Avg. Index 1 8.7 9.0 9.1 8.6 8.7 8.8 8.9 9.0
PPW 2 12040 12642 13021 13282 13547 13818 14095 14377
Avg. Index 2 8.7 9.1 9.4 8.9 9.1 9.3 9.5 9.7
PPW 3 12040 12883 13527 13933 14351 14781 15225 15681
Avg. Index 3 8.7 9.3 9.8 9.4 9.7 10.0 10.3 10.6
Lunai Index3 3 7 9 9 9
Tot Seats 1385 1385 1385 1485 1485 1485 1485 1485
Since fair share and market share percentages are not impacted by market growth rates,
only one table for each meal period is required:
6. PAGE 6
Lunai’s Very Good Competitive Index
Grill Room Lunch – Fair Share, Market Share & Market Share as a % of Fair Share
Lunch 1999 2000 2001 2002 2003 2004 2005 2006
Circo FS 6.3% 6.3% 6.3% 5.6% 5.6% 5.6% 5.6% 5.6%
MS 7.9% 7.9% 7.9% 7.3% 7.2% 7.0% 7.0% 7.0%
MS as %FS 126% 126% 126% 131% 128% 126% 126% 126%
Cozymels FS 11.5 11.5 11.5 10.2 10.2 10.2 10.2 10.2
MS 6.6 6.6 6.6 6.1 6.0 5.9 5.9 5.9
MS as %FS 57 57 57 60 58 58 58 58
Emeril’s FS 7.2 7.2 7.2 6.4 6.4 6.4 6.4 6.4
MS 6.6 6.6 6.6 6.1 6.0 5.9 5.9 5.9
MS as %FS 92 92 92 96 93 92 92 92
Gordon FS 11.1 11.1 11.1 9.9 9.9 9.9 9.9 9.9
MS 16.5 16.5 16.5 9.9 9.9 9.9 9.9 9.9
MS as %FS 148 148 148 154 151 148 148 148
McCormick FS 8.3 8.3 8.3 7.3 7.3 7.3 7.3 7.3
MS 7.9 7.9 7.9 7.3 7.2 7.0 7.0 7.0
MS as %FS 96 96 96 100 97 96 96 96
Mon Ami FS 13.7 13.7 13.7 12.1 12.1 12.1 12.1 12.1
MS 9.9 9.9 9.9 9.1 8.9 8.8 8.8 8.8
MS as %FS 73 73 73 75 74 73 73 73
PF Changs FS 8.9 8.9 8.9 7.9 7.9 7.9 7.9 7.9
MS 16.5 16.5 16.5 15.2 14.9 14.7 14.7 14.7
MS as %FS 185 185 185 193 188 186 186 186
Pinot Bras FS 8.3 8.3 8.3 7.3 7.3 7.3 7.3 7.3
MS 3.3 3.3 3.3 3.0 3.0 2.9 2.9 2.9
MS as %FS 40 40 40 42 41 40 40 40
Spago Café FS 5.0 5.0 5.0 4.5 4.5 4.5 4.5 4.5
MS 14.9 14.9 14.9 13.7 13.4 13.2 13.2 13.2
MS as %FS 295 295 295 307 300 296 296 296
Star Canyon FS 7.5 7.5 7.5 6.7 6.7 6.7 6.7 6.7
MS 3.3 3.3 3.3 3.0 3.0 2.9 2.9 2.9
MS as %FS 44 44 44 45 44 44 44 44
Woll Grill FS 2.3 2.3 2.3 2.1 2.1 2.1 2.1 2.1
MS 1.7 1.7 1.7 1.5 1.5 1.5 1.5 1.5
MS as %FS 71 71 71 73 72 71 71 71
Z-Tejas FS 9.9 9.9 9.9 8.8 8.8 8.8 8.8 8.8
MS 5.0 5.0 5.0 4.6 4.5 4.4 4.4 4.4
MS as %FS 50 50 50 52 51 50 50 50
Lunai’s FS 11.2 11.2 11.2 11.2 11.2
MS 7.6 9.7 11.0 11.0 11.0
MS as %FS 68 87 99 99 99
7. PAGE 7
Lunai’s Very Good Competitive Index
Grill Room Dinner – Fair Share, Market Share & Market Share as a % of Fair Share
Dinner 1999 2000 2001 2002 2003 2004 2005 2006
Circo FS 9.1% 9.1% 9.1% 7.7% 7.7% 7.7% 7.7% 7.7%
MS 13.9% 13.9% 13.9% 12.5% 12.2% 11.9% 11.9% 11.9%
MS as %FS 152% 152% 152% 162% 158% 153% 153% 153%
Emeril’s FS 10.4 10.4 10.4 8.8 8.8 8.8 8.8 8.8
MS 18.5 18.5 18.5 16.7 16.2 15.8 15.8 15.8
MS as %FS 177 177 177 189 184 179 179 179
Mon Ami FS 19.8 19.8 19.8 16.8 16.8 16.8 16.8 16.8
MS 21.6 21.6 21.6 19.5 18.9 18.4 18.4 18.4
MS as %FS 109 109 109 116 113 110 110 110
Pinot Bras FS 12.0 12.0 12.0 10.2 10.2 10.2 10.2 10.2
MS 7.7 7.7 7.7 7.0 6.8 6.6 6.6 6.6
MS as %FS 64 64 64 68 67 65 65 65
Spago Café FS 7.3 7.3 7.3 6.2 6.2 6.2 6.2 6.2
MS 12.3 12.3 12.3 11.1 10.8 10.5 10.5 10.5
MS as %FS 169 169 169 180 175 171 171 171
Star Canyon FS 11.0 11.0 11.0 9.3 9.3 9.3 9.3 9.3
MS 6.2 6.2 6.2 5.6 5.4 5.3 5.3 5.3
MS as %FS 56 56 56 60 58 57 57 57
Voo Doo FS 12.5 12.5 12.5 10.6 10.6 10.6 10.6 10.6
MS 6.8 6.8 6.8 6.1 6.0 5.8 5.8 5.8
MS as %FS 54 54 54 58 56 55 55 55
Woll Grill FS 3.4 3.4 3.4 2.9 2.9 2.9 2.9 2.9
MS 3.9 3.9 3.9 3.5 3.4 3.3 3.3 3.3
MS as %FS 113 113 113 121 118 115 115 115
Z-Tejas FS 14.4 14.4 14.4 12.1 12.1 12.1 12.1 12.1
MS 9.2 9.2 9.2 8.3 8.1 7.9 7.9 7.9
MS as %FS 64 64 64 69 67 65 65 65
Lunai’s FS 15.5 15.5 15.5 15.5 15.5
MS 9.7 12.2 14.5 14.5 14.5
MS as %FS 63 79 94 94 94
8. PAGE 8
Lunai’s Very Good Competitive Index
Gourmet Room – Fair Share, Market Share & Market Share as a % of Fair Share
Gourmet 1999 2000 2001 2002 2003 2004 2005 2006
Aqua FS 10.5% 10.5% 10.5% 9.8% 9.8% 9.8% 9.8% 9.8%
MS 15.7% 15.7% 15.7% 15.3% 14.8% 14.6% 14.6% 14.6%
MS as %FS 150% 150% 150% 157% 152% 150% 150% 150%
Aureole FS 18.1 18.1 18.1 16.8 16.8 16.8 16.8 16.8
MS 23.3 23.3 23.3 22.7 22.0 21.6 21.6 21.6
MS as %FS 129 129 129 135 131 129 129 129
Eiffel FS 15.2 15.2 15.2 14.1 14.1 14.1 14.1 14.1
MS 17.4 17.4 17.4 17.0 16.5 16.2 16.2 16.2
MS as %FS 115 115 115 120 117 115 115 115
Le Cirque FS 5.1 5.1 5.1 4.7 4.7 4.7 4.7 4.7
MS 8.7 8.7 8.7 8.5 8.2 8.1 8.1 8.1
MS as %FS 173 173 173 181 175 172 172 172
Smith&Wol FS 39.7 39.7 39.7 37.0 37.0 37.0 37.0 37.0
MS 17.4 17.4 17.4 17.0 16.5 16.2 16.2 16.2
MS as %FS 44 44 44 46 45 44 44 44
Spago Dine FS 11.6 11.6 11.6 10.8 10.8 10.8 10.8 10.8
MS 17.4 17.4 17.4 17.0 16.5 16.2 16.2 16.2
MS as %FS 151 151 151 158 153 151 151 151
Lunai’s FS 6.7 6.7 6.7 6.7 6.7
MS 2.4 5.5 7.0 7.0 7.0
MS as %FS 36 82 103 103 103
26. PAGE 26
STATEMENT OF INCOME & EXPENSES
The following nine statements of income and expenses are based upon the three
different competitive index scenarios and the three different market growth rate scenarios.
These scenarios are then applied to the projected check average for each meal period giving
the Lunai’s Grill Room and the Lunai’s Gourmet Room a total projected revenue for five
years of operation. The projected revenue is then applied to the statement of income and
expenses with national averages being used to calculate most of the expenses.
A Description of Expense Items
Food Sales. Food sales include sales of all food items. This account is projected by
multiplying the estimated number of patrons per week (PPW) by the anticipated average
check times 52 weeks.
Beverage Sales. Beverage sales vary among restaurants, depending on the type of operation.
They will generally be a relatively constant percentage of food sales.
Food Cost. Food cost is reported as a percentage of food sales. This number is used to judge
restaurant efficiency.
Beverage Cost. Beverage cost includes all liquors, wines, beers, and waters served in both the
bar and restaurant areas. Like the food cost percentage, beverage cost can be affected by
pricing, portion sizes, and the type of restaurant operation.
Other Income. These are the items associated with merchandise sales, cover charges, rental of
shops, display areas, and cash discounts.
27. PAGE 27
Payroll. Under the Uniform System of Accounts for Restaurants, the entire restaurant payroll
is in one category. Regular salaries and wages, extra wages, overtime pay, vacation pay,
commisions, and bonus payments are included.
Employee Benefits. Social Security Tax (FICA), state and federal unemployment taxes,
workmen’s compensation insurance premiums, health and life insurance premiums, pension
plan payments, complimentary employee meals or discounts, employee training, and staff
parties.
Direct Operating Expenses. These are the costs of services rendered to the customer.
Uniforms, Laundry, linen, linen rental, china, glassware, silverware, kitchen utensils,
cleaning supplies, paper supplies, guest supplies, menus, dry cleaning, contract cleaning,
flowers, decorations, auto & truck expenses, and licenses and permits.
Music & Entertainment. The expenses for musicians, entertainers, taped music, meals served
to musicians and entertainers.
Advertising & Promotion. Costs incurred for promoting, creating and maintaining sales in the
restaurant. Newspaper, magazines, flyers, brochures, postcards, direct mail, postage and
telephone, and agency fees.
Utilities. Utility costs are generally fixed, but can be conserved through technology.
Administrative & General. These costs are associated with the daily operation of the business,
but not directly related to providing food service or comfort. Most of these expenses are
fixed. Credit card fees, city and sales tax are moderately variable however.
28. PAGE 28
Repairs & Maintenance. The expenses in this category tend to be fixed but an increased
number of patrons will affect the wear of items slightly and repairs will be needed in certain
areas.
Lease. This is the amount negotiated for a long-term rental of the property. This can be a
fixed expense or a fixed and variable expense depending upon the contract negotiated.
Property Taxes & Insurance. Real and personal property taxes are based on the assessed value
established by the municipality and the tax rate. The cost of insuring the building and its
contents against damage.
Loan Payment. This is a payment on the amount borrowed for remodeling and the amount
required to buy the building. Again, this amount is dependent upon the source and the
negotiated contract.
These are the items included in the statement of income and expenses. Now let’s take a look at
the national operating averages for the restaurants with check averages of $15 or more and discuss the
differences in Lunai’s percentages verses the national averages.
29. PAGE 29
NATIONAL OPERATING AVERAGES
From the 1999 Restaurant Industry Operations Report
by
The National Restaurant Association and Deloitte & Touche LLP
The national averages are for restaurants with check averages of $15 or more. As
shown through the highlighted years of 2002 to 2004, there are some major differences in
Lunai’s operating percentages and the national average.
2002 2003 2004 Lower
Quartile Median
Upper
Quartile
SALES
Food………………………….………. 70% 65% 65% 70% 77.2% 83.5%
Beverage…………………………….. 30 35 35 17 23.5 30.2
Total Sales……………………… 100 100 100 100 100 100
COST OF SALES
Food………………………….………. 40 35 35 31.2 35.3 40.0
Beverage…………………………….. 35 30 30 25.4 30.5 36.3
Total cost of sales……………… 39 34 34 31.2 34.2 38.4
GROSS PROFIT……………………..………... 61 66 66 61.6 65.8 68.8
OTHER INCOME………………………………. 5 5 5 (0.7) 0.0 0.3
Total Income………………………… 65 71 71 60.9 65.8 69.2
CONTROLLABLE EXPENSES
Payroll…………………………………….. 25 20 17 22.4 27.9 33.6
Employee Benefits……………….………. 5 7 9 1.4 4.4 6.2
Direct Operating Expenses……………… 5 5 5 4.1 5.5 8.3
Music & Entertainment………….……… 5 3 3 0.0 0.2 1.3
Advertising & Promotion……….……… 5 4 3 1.3 3.0 4.4
Utilities……………………………………. 4 3 3 1.8 2.5 3.4
Administrative & General………………. 3 2 2 1.9 4.1 6.8
Repairs & Maintenance…………………. 3 3 3 1.0 1.6 2.3
Total controllable expenses……….. 55 47 45 52.5 59.8 67.4
INCOME BEFORE OCCUPANCY COSTS .…..…
OCCUPATION COSTS 100K 100K 100K 2.3 4.9 7.0
INCOME BEFORE INTEREST & DEPRECIATION 10% 24% 26% (1.6%) 3.8% 10.2%
30. PAGE 30
ITEMS OF NOTE
Beverage Sales
During the first year of operations, Lunai’s will be in the upper quartile of beverage
sales due to their large amount (over 100 seats) of bar space in the upstairs Parlour and the
downstairs Dirty Olive. These two bars will be aggressive in their advertising and
promotions. This, combined with the location, more than substantiates the upper quartile
status for beverage sales. In fact, 30-35% is a conservative estimate; most restaurants don’t
operate on Las Vegas Boulevard and have two large bars within.
Food & Beverage Costs
During the first year of operation Lunai’s will be operating in the upper quartile of
food and beverage costs. This is due to the ‘settling in’ process and will most likely only take
3-6 months, not an entire year. After the first year Lunai’s will then operate the median cost
level for food & beverage costs.
Other Income
Due to the Love Rules clothing line, the merchandise retail store, and the branding of
the building, Lunai’s will receive a generous portion of ‘other income’.
Payroll
Lunai’s begins its payroll percentage less than the median and then drops below the
lower quartile because once a restaurant is staffed to its maximum, the payroll margin does
not increase. Therefore the payroll percentage decreases as sales increase. Payroll, as shown
on the statements of income, starts at more than $2,000,000 and rises to over $3,000,000 by the
third year of operations due to the raises required for long-term employment and a few extra
employees to handle the extra amount of sales.
31. PAGE 31
The other reason for this low payroll percentage is that the majority of the employees
are not established and require less money than more established restaurant employees.
This, in addition to the low management salaries, creates a positive for the overall restaurant.
The tradeoff is the bonus program which comes from the bottom line.
Benefits
While Lunai’s Payroll is low, the benefits steadily increase over the years due to the
predicted loyalty of the employees. Since it will take one full year for most employees to be
able to receive any benefits, Lunai’s doesn’t surpass the upper quartile until the second year
while attaining a huge 9% during the third year. This is part of the Lunai’s philosophy and
will be part of what makes Lunai’s the greatest restaurant in Las Vegas.
Music & Entertainment
Most restaurants are not of equal size to the proposed Lunai’s entertainment and
restaurant complex. Nor are they located on Las Vegas Boulevard. The street entertainment
on Friday nights, all day & night Saturday, and all day Sunday will require some financial
outlay as well as the Wednesday through Sunday entertainment in the Parlour and on the
stage in the Grill Room. All of this plus a few sporadic headliners will give Lunai’s some
great publicity and keep the customers coming in.
Advertising & Promotion
The Advertising & Promotion strategies that were discussed in the Marketing & Sales
Strategies section of this business plan will require a constant amount of capital to maintain.
Lunai’s starts off strong with its percentage, but remains constant in the amount of dollars
spent. This is shown in the consistent drop in percentage over the three years.
32. PAGE 32
Utilities
Theoretically it costs the same to run a restaurant no matter how much business is
being done. Utilities cost will then remain a constant dollar amount and consistently drop in
percentage.
Administrative & General
Lunai’s is a self-contained organization paying out no management fees. As things
become more streamlined, Lunai’s will pay a smaller percentage and be in the lower quartile.
Repairs & Maintenance
Lunai’s will be perfectionist in their approach to repairing and maintaining the
restaurant. Carpets will be replaced after 6-9 months of wear, and all things will be kept up
so the appearance never degenerates from its original beauty. A portion of this money will
be held in reserve for remodeling purposes.
Occupation Costs
The amount projected is from the current operators of the Harley Davidson Café.
42. PAGE 42
VALUATION
These number are based on the value of the land and the value of the building and four-level
parking garage. The building cost almost $10,000,000 to build in 1996 and the land, although
currently being leased by Harley Davidson Café for $60,000 a month, is valued at $10 million.
• Lunai’s intends on buying the land for $9.5 million.
• Lunai’s intends on buying the building and parking garage for $8 million.
• Lunai’s intends on spending $4.5 million on remodeling and expansion.
• Lunai’s requires $3 million in capital for the first year of operation.
The estimated numbers above total $25 million and make the loan to equity ratio a
70/30 split. This is proven by the required capital to buy the building totaling $17.5 million
(17.5/25=70%) and the required capital to remodel and operate the restaurant totaling $7.5
million (7.5/25=30%).
Avg. Hotel Mtg. Rate Avg. Corporate A Bond Rate
1999 1q 7.86 6.98
1998 4q 7.47 6.87
1998 3q 7.12 6.87
1998 2q 7.44 6.98
1998 1q 7.26 7.00
1997 4q 7.65 7.46
1997 3q 8.44 7.42
1997 2q 8.85 7.84
1997 1q 8.25 7.71
1997 4q 9.49 7.54
1996 3q 8.96 7.90
1996 2q 8.82 7.93
1996 1q 7.79 7.37
1995 4q 8.44 7.28
1995 3q 8.61 7.67
1995 2q 9.25 7.87
(Source: American Council of Life Insurance; Moody’s Bond Record)
43. PAGE 43
According to Moody’s Bond Record, the Corporate A Bond Rate for October, 1999 was 7.99%.
According to Hospitality Valuation Services, the average interest rate of a hotel mortgage and
the concurrent yield on a Corporate A Bond have a close mathematical relationship. This is
shown through the regression analysis of the historical rates equalling a multiple-r of 83.01%.
The purpose of doing a regression analysis on the average rates is to create an equation that
predicts what the hotel mortgage rate will be by mathematically forecasting the historical
data.
Once the equation is configured, the current Corporate A Bond Rate is plugged into the x
variable. The equation is nothing but the equation for the slope of a line:
Y = a + bx
So, in essence, this equation predicts what point on the line is most probable based upon the
historical data used. The equation from the historical average rates above is:
Y = -3.578367 + 1.591995 (x)
By plugging in the current Corporate A Bond Rate of 7.99, the prediction is made for the most
probable point on the line.
Y = -3.578367 + 1.591995 (7.99) Y = 9.141672
Therefore, the prediction of the most probable future hotel mortgage rate is 9.14%.
Once the most probable future hotel mortgage rate is predicted, the equity dividend rate
must be forecasted. Since restaurants are a risky business, a 15 to 18% return on equity is
most common. Infinity Hospitality & Entertainment International has decided to offer a 15%
equity dividend rate because of the risk involved and the opportunity for partnership in the
Lunai’s operation. This, in addition to the amortization of 25 years and the aforementioned
loan to value ratio give us all of the necessary figures to estimate an overall value of the
restaurant.
44. PAGE 44
Mortgage Finance Terms
Interest Rate 9.14%
Amortization 25 years
Loan to Value Ratio 70%
Equity Dividend Rate 15%
Capitalization Rate 10.9%
Using the net income from the nine different statements of income and the mortgage
finance terms,Infinity Hospitality & Entertainment International has estimated the nine
different valuations. The valuation approached used has been labeled the banded width income
capitalization approach using one stabilized year. For the purposes of the Lunai’s
valuation,Infinity Hospitality & Entertainment International has identified year three of
operation (year 2004) as their stabilized year. Taking the weighted mortgage rate and the
weighted equity rate, a capitalization rate is then calculated. This capitalization rate is finally
multiplied by the third year net income to give Lunai’s an estimated value.
Lunai’s Estimated Values
using the Banded Width Income Capitalization Approach for One Stabilized Year (year 2004)
Very Good & Scenario 3 $48,366,203
Very Good & Scenario 2 $45,155,407
Very Good & Scenario 1 $42,535,533
Good & Scenario 3 $43,069,048
Good & Scenario 2 $40,203,358
Good & Scenario 1 $37,865,075
OK & Scenario 3 $35,516,828
OK & Scenario 2 $33,143,160
OK & Scenario 1 $31,206,346
45. PAGE 45
CONCLUSION
Although food and beverage costs are critical in running a restaurant and management is the
ultimate variable, the major concerns in opening and operating a successful restaurant are
employee wages and enough money to operate the restaurant through the first year. These
two points, the other points given, are the make or break variables in successfully running
the Lunai’s restaurant on Harmon and Las Vegas Boulevard in Las Vegas, Nevada.
The estimated $25 million needed to open this restaurant and the estimated loan to equity
ration of 70/30 gives Lunai’s a capitalization rate of 10.9%. Taking the capitalization rate and
multiplying it by the stabilized year of operation, for each of the nine scenarios, shows that
Lunai’s estimated valuation for the ‘worst case scenario’ is $31.2 million. The estimated ‘best
case scenario’ values Lunai’s at $44.4 million. In addition, it is more than possible to exceed
the prediction because of the conservative approach taken byInfinity Hospitality &
Entertainment International. This is shown in the Lunai’s Competitive Index scores being
lower and never higher than the average competitive index of the competition.
This study has shown Lunai’s to be a feasible enterprise, assuming the leadership is excellent
and the concepts described herein to be viable in nature, because all scenarios are valued
greater than the $25 million investment required to create the restaurant named Lunai’s.
The next and final issue is how to attain the capital…
46. PAGE 46
CAPITAL SOURCES & FINANCING
For the limited track record of the leadership and the level of risk Lunai’s poses, there are
only a few options in attaining venture capital:
OPTION 1A (on the $17.5 million)
A friend of the leadership buys the land and the building for $17.5 million and holds the note
on the mortgage sold toInfinity Hospitality & Entertainment International. Assuming the
mortgage is given at a rate of 9.14% over a 25 year period, the annual payment would be $1.8
million and interest only payments for the first two years would be required for Lunai’s to be
able to stay current on their debt service.
OPTION 1B (on the $17.5 million)
A friend of the leadership buys the land and the building for $17.5 million and leases them
toInfinity Hospitality & Entertainment International with interest only payments for the first
two years.
OPTION 1C (on the $17.5 million)
A friend of the leadership buys the land and the building for $17.5 million and leases them
toInfinity Hospitality & Entertainment International with interest only payments for the first
two years and a percentage of gross income.
OPTION 1D (on the $17.5 million)
A venture capital firm is approached and negotiations begin. The money is similar to selling
one’s soul. High interest rates and they usually participate in the day to day operations of
the business.
47. PAGE 47
OPTION 2A (on the $7.5 million)
The other $7.5 million would be attained through an equity loan at 15% over a 20 year period.
The annual payment would be $1.2 million, but would have to be interest only payments for
the first two years.
OPTION 2B (on the $7.5 million)
The other $7.5 million would be attained through a combination of an equity loan and a
limited partnership agreement. Any partner that has ‘limited partner’ status is required to be
passive in the daily operations of the business. The annual payment on the equity loan
would be dependent upon the negotiations and would have to be interest only payments for
the first two years.
OPTION 2C (on the $7.5 million)
A combination of limited and general partners, or simply a couple of general partners. The
limited partners only risk their equity investment while the general partners are personally
liable for the debts and obligations of the partnership.
OPTION 2D (on the $7.5 million)
Incorporate Lunai’s and issue 49% of the stock to raise the $7.5 million needed for
remodeling, expansion, and operating capital.
Infinity Hospitality & Entertainment International believes that Options 1c & 2c are the most
probable combinations for acquiring the necessary capital to make Lunai’s a success beyond compare.