JEWLR is an online jewelry retailer that was founded in 2009 to provide a customized online shopping experience for jewelry. They utilized 3D advertising technology from Sketchfab to provide potential customers a more immersive experience of viewing and interacting with jewelry products online. This helped address the challenge of customers not being able to physically handle products like they could in a store. Their 3D ads on Google's display network performed significantly better than traditional banner ads, with a 634% higher return on ad spend and 53% lower bounce rate. JEWLR believes 3D advertising technology provides the best way for e-commerce retailers to showcase their products online.

1.
3D Advertising
Case Study
Sketchfab Inc
1123 Broadway, suite 501, New York City, NY 10010
sketchfab.com | hello@sketchfab.com

2.
Sketchfab: Tell us a bit more about JEWLR.
JEWLR:​ In 2009 a team of internet entrepreneurs decided that it was time to take the jewelry
shopping experience to the next level by using the latest advancements in manufacturing and
web technology to create a totally new way of buying and creating jewelry. Our goal was to
create an extraordinary online experience that gave shoppers the unique ability to create and
visualize, in real time, rings, pendants, charms and earrings, personalized and customized to
their exact requirements. Since our humble beginnings we have grown to be one of the largest
online jewelers. We have tens of thousands of happy customers and we have delivered on our
goal to provide an exceptional jewelry shopping experience.
What were the objectives lead you to utilize our 3D technology in your ad campaigns?
Since we are an online only retailer, a challenge arises when customers can not feel a ring and
move it about in space as they would in a physical store. This is where we saw the opportunity
for 3D ad capabilities. Our 3D ad offers the ability for potential customers to get a feel for the
ring by allowing for the ability to move the product around as they wish, exploring the whole
product. This is as close to an in store experience as currently possible and could only be done
through 3D technology.
How did you hear about Sketchfab & what were your criteria for evaluating which
platform to utilize for your 3D advertising initiative?
We were looking for an STL viewer that works with Facebook. Sketchfab was the only viewer
that could be directly embedded into Facebook at the time. We also realized that Sketchfab
was an easy to use platform, which aligned with our mission.
In what way has using Sketchfab in your 3D ads increased your competitive edge?
We reached out to Google to do a custom ad with us, using Sketchfab, on the display network.
Because Google had never done this before, implementation was not easy or quick the first
time around,, but proved valuable in the end.
None of our competitors have a 3D ad on the display network like we do. Using the ad as a
remarketing tool has been proven to be an effective way to allow potential customers to
experience a ring and show off the high tech side to Jewlr.
Sketchfab Inc
1123 Broadway, suite 501, New York City, NY 10010
sketchfab.com | hello@sketchfab.com

3.
What are some of the improvements you’ve observed over traditional HTML5 banner
ads?
Looking over the lifespan of our 3D ads (from October 2016 to March 2017) compared to all
other display ads, we have seen a major increase in ROAS compared to all other display ads.
In total to date, our 3D campaign has brought in a return on ad spend of 6.34x . The quality in
site traffic has also increased, as reflected in our much lower bounce rate.
ROAS Bounce Rate
3D - Ad 6.34 34.37%
All other Display Ads 2.56 73.73%
% Difference 147.66% -53.38%
“We believe that 3D ad technology is the ultimate ad solution for the e-commerce store.
Sketchfab has made it possible for us to show potential customers our products at their
best and the results speak for themselves. In the future, we hope to scale out this
technology to other platforms as well as continue developing innovative creative for this
powerful 3D format.” - ​Tony Davis (CEO of JEWLR)
Sketchfab Inc
1123 Broadway, suite 501, New York City, NY 10010
sketchfab.com | hello@sketchfab.com