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1. 39 Ways to Increase Traf c to Your
Website
Kristen McCormick
Last Updated: May 11, 2022 | SEO
Home — Blog — 39 Ways to Increase Traf c to Your Website
Ask a marketer or business owner what they’d like most in the world,
and they’ll probably tell you more customers. What often comes
after that? More traf c to their site. In fact, 61% of marketers say
their biggest challenge is generating traf c and leads.
2. There are many ways you can increase traf c to your website, and in
today’s post, I’m going to share a whopping 39 of them, almost all of
which are free.
Table of contents
How drive traf c to your website with content
How to increase website traf c with SEO
How to drive website traf c with social media
How to get traf c to your website with listings
More ways to increase website traf c
Tools to help drive website traf c
How to drive traf c to your website with
content
Spoiler alert: you can’t get more website traf c without content. So
if you plan on skipping this section, go for it! I’ll see in 10 seconds
when you skip on back up because you realized you can’t do any of
the other strategies without good, quality content.
Have a business blog
First and foremost, your business needs a blog where you can
regularly publish useful, long-form content on your site. This is non-
negotiable.
Companies who blog get 97% more links to their websites.
Businesses that blog get 55% more website visitors than
businesses that don’t.
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3. Marketers with blogs are 13 times more likely to generate
positive ROI.
The more value you offer on your site, the more reasons people will
have to visit it. And without a blog, it’s going to be hard to do most
of the rest of the strategies in this post (or any post on this topic,
for that matter).
Focus on evergreen topics
While news and trending topics can give you a traf c boost in the
short term, they’re not worth the time and effort. Create content
around topics that will always be of interest to your audience. These
evergreen posts will accumulate traf c and links over time,
especially if you refresh it regularly (more on that later).
Write irresistible headlines
Headlines are one of the most important parts of your content. In
fact, studies have shown effective blog headlines to drive 500%
more traf c. Without a compelling headline, even the most
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4. comprehensive blog post will go unread. Master the art of headline
writing so readers will choose your post on the SERP.
There’s (lots) more where that came from in these 88 headline
examples.
Invite others to guest blog on your site
Not only can guest authors diversify your topics and perspectives,
but they’ll want to share the article with their network and link to it
on their site, which could bring new readers to yours. Just be sure
that you only post high-quality, original content without spammy
links (lest you get a Google penalty and lose traf c). A standard set
of guest posting guidelines can help with this and keep your content
on brand.
Create awesome visuals
Use design tools like Canva to illustrate concepts, visualize data, and
recreate charts in your branding. When other sites use your images,
they’ll link back to your site. Plus, Google is showing more images in
regular Search results, giving you more opportunities to rank and
increase the appeal (and therefore click-through rate) of your result.
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5. Incorporate video
Text-based content is all well and good, but video can attract more
visitors and keep them engaged. Here are some ways to use video
to get more website traf c:
Embed videos into your blog posts so they can appear in video
search results
Do YouTube SEO to rank higher on YouTube, then add links to
your website in the video description.
Add call to action buttons directly in your video that send
people to your site.
Have a resource center
Videos and blog posts aren’t the only types of content you should
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6. be creating to educate your audience and build trust. Don’t forget
about infographics, downloadable guides, templates, webinars, and
more. As you create these lead magnets and use them elsewhere on
the web, collect them on a resources page. A library of multimedia
content is sure to attract visitors who will return to your site again
and again.
How to increase traf c to your website with
SEO
So there’s one problem with all of the strategies above. They’re not
going to drive traf c to your site if no one can nd them. And with
the rst page of Google capturing 71% of search traf c clicks, you
need an SEO strategy.
SEO is the practice of optimizing a site for search engines (hence
search engine optimization) so it can be more visible in search
results for relevant queries. An SEO strategy is a whole other animal,
but here are the SEO basics.
Target keywords…
Keywords are the words and phrases people type into search
engines, and as you can imagine, some keywords get searched more
than others. Using keyword research tools, you can see, for example,
that the keyword “how to increase website engagement” only gets
about 10 searches per month while how to increase website traf c
gets 300 searches.
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7. The latter is a better blog post topic if you’re looking to get traf c.
Try WordStream’s Free Keyword Tool to nd traf c-driving
keywords for your site.
…long-tail keywords
So the higher the search volume, the higher the traf c potential,
right? Not so fast. Many super-high volume keywords are also
super-broad and super-hard to rank for (for example “website” has a
volume of 143,000).
Long-tail keywords, on the other hand, are easier to rank for and will
bring in the most relevant traf c to your site.
Place your keywords strategically
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8. Place your keywords strategically
This is the bread and butter of on-page SEO—where you optimize
your content so that search engines can understand what it’s about
and rank it in relevant searches. Be sure to place your target
keyword in the following locations:
Title tag (meta title)
H1 heading
At least two H2 headings
Naturally in the body
The rst 100 words
Image le names and alt text
Meta description
Optimize your SERP appearance
9. Just including the keyword in your meta description and meta title
isn’t enough. You need to optimize these important pieces of
information to improve their appeal on the SERP and encourage
more organic clicks.
Meta description: Keep this between 155-165 characters,
indicate the value the reader will get out of the post, and make
it actionable.
Meta title: Make this 60 characters or less value, with the
keyword close to the beginning, and indicate some sort of value
or bene t.
Link internally
When creating and publishing content, be sure to add at least 1-3
links to other pages on your site to that page. This will help drive
traf c to those pages, but also, it (a) keeps visitors on your site
longer, (b) gets them to view more pages on your site, and (c) allows
them to get more value out of your site—all of which improve your
ranking and drive more traf c to your website.
Are you missing any SEO opportunities? Find out instantly with
the free LOCALiQ website grader.
Improve your page speed
Ever found yourself waiting thirty seconds for a webpage to load?
Me neither. If your site takes forever to load, your bounce rate will
be sky-high. Speed has always been a ranking factor, but even more
so now with the page experience update. Make sure that your pages
are as technically optimized as possible, including image le sizes,
page structure, and the functionality of third-party plugins. The
faster your site loads, the better.
Google’s PageSpeed Insights tool will give you a score on your site’s
10. performance and provide suggestions for improving your Core Web
Vitals and more. Use it!
Make your site responsive
Today, more traf c occurs on mobile than desktop, so if you’re
making your visitors pinch and scroll their way around your site,
you’re basically telling them to go elsewhere. Even if you have a
basic website, you still need to ensure that it is accessible and
comfortably viewable across a range of devices, including smaller
smartphones.
To optimize every aspect of your website, check out our Ultimate
Website Audit Checklist (with an Epic 6-Tab Google Sheet).
Implement Schema markup
11. Implementing Schema markup (or another microdata format) won’t
necessarily increase traf c to your website on its own, but it will
make it easier for search engine bots to nd and index your pages.
Another bene t of using schema for SEO is that it can result in
better rich site snippets, which can improve click-through rates.
Check out our easy guide to Schema markup here.
Regularly refresh your content
Even the most evergreen content loses its luster over time, and
content freshness is a ranking factor. Even if your post is still ranking
on the rst page of Google, you’d be surprised at what a content
refresh can do. A new publish date on the SERP can signi cantly
increase CTR and bump you up a few positions, which can lead to a
surge in traf c.
But you can’t just change a few words and then update the publish
date on your post. Google knows better than that. Here are some
strategies, taken from my post on how to get more traf c from
evergreen content:
Update and/or add new information and stats.
Replace outdated visuals and/or create new ones to illustrate
concepts.
Add new links to more recent resources.
Fix broken links and images.
Add new keywords from the query report in Search Console
12. (more on that later).
Tweak your meta title and meta description.
Get backlinks
One of the most influential Google ranking factors is the quantity
and quality of links to your website. The more links you have from
credible sites with high Domain Authority, the more you increase
your own Domain Authority. The higher your DA, the higher your
rank and the higher your traf c—not to mention any traf c you get
to your site from the link itself.
There are several link building strategies that work, but here are just
13. a few:
Reach out to credible sites and offer to write a guest post where
you can link to your site in the body or your author bio.
Use an SEO tool to nd broken links on other websites and offer
yours as a replacement.
Create original, high-quality content that just begs to be linked
to.
How to increase traf c to your website
using social media
Social media marketing comes with several bene ts—one of which is
referral traf c to your website. Here are some ways to turn these
massive platforms into traf c generators for your site.
Promote your content on social
It’s not enough to produce great content and hope that people nd
it. Promote your content on the most popular social media channels
for your audience. Twitter is ideal for short, snappy (and tempting)
links, whereas Google Business posts can help your site show up in
local search results. If you’re a B2C product company, you might nd
great traction with image-heavy social sites like Pinterest and
Instagram.
Not only will this drive traf c to your site, but the more eyes you get
on your content, the more likely you are to get those backlinks we
just talked about.
14. Add hashtags
When sharing your content on LinkedIn, Twitter, Instagram, and
other hashtag-friendly sites, include relevant hashtags to improve
the reach of your posts. Keep the hashtags highly speci c to the
topic of the post, however, so you can get discovered by people
most likely to read, share, and/or link to your content. Our guide to
Instagram hashtags has everything you need for this.
Target ampli ers
In Rand Fishkin’s excellent Who Will Amplify This? And Why? post, he
makes the excellent point of creating content for potential
ampli ers, and not just potential customers. Such ampli ers include:
Industry publications like trade journals, news sites, big-brand
blogs, and social influencers.
External sources of influence like journalists in mainstream
media and social influencers outside of your eld.
Customer evangelists: the people with industry followings who
use and recommend you.
Potential evangelists: customers with big networks and
followings, or well-read publications
15. Post native LinkedIn articles
The world’s largest professional social network is a valuable
publishing platform in its own right, which means you should be
posting content to LinkedIn on a regular basis. Doing so can boost
traf c to your site, drive more visitors to your LinkedIn Company
Page, and increase your reputation within your industry. And you
don’t have to reinvent the wheel—write a reflection piece on a
recent topic or repurpose content you’ve already written.
Interview industry thought leaders
Think interviews are only for the big leaguers? You’d be amazed how
many people will be willing to talk to you if you just ask them. Send
out emails requesting an interview with thought leaders in your
industry and publish the interviews on your blog. Not only will the
name recognition boost your credibility and increase traf c to your
website, but the interviewee will also probably share the content
too, further expanding its reach.
Add social share buttons
This is an easy website traf c win. Social share buttons allow readers
to share the page they’re reading with their social networks in just a
few clicks.
16. Another option is the click-to-Tweet feature, where you offer a
prewritten Tweet that readers can publish in one click. Check to see
if either of these plugins are available for your site and give’m a go.
Research the competition
If you haven’t used software like BuzzSumo to check out what your
competitors are up to, you’re at a disadvantage. These services
aggregate the social performance of speci c sites and content to
provide you with an at-a-glance view of what topics are resonating
with readers and, most importantly, making the rounds on social
media. Find out what people are reading (and talking about), and
emulate that kind of content to bring traf c to your website.
Post at the right time
If you’re looking to get into the weeds here, you can also take a look
at your social media analytics to nd the times of the day and week
that get the most engagement from your audience and then share
your blog post links then. Start with the overall average best times
and dig into the data to re ne from there.
17. When’s the Best Time to Post on TikTok?
When’s the Best Time to Post on Instagram?
How to get traf c to your website with
listings
Business directories are a promising source of website traf c, but
just adding your website to your listing isn’t enough. It’s important
to optimize your listings so they can rank on their respective
platforms and get seen by local searchers.
You can nd the best free business listing sites here, but the most
important is your Google Business Pro le, since an optimized listing
can help you to rank on Google Maps and Google Search. Facebook
is also important since it’s the second-largest directory. And don’t
forget popular sites like Yelp, Angie’s List, and more. To optimize
your listings:
Fill out every section available.
Include your business category.
Keep your information as consistent as possible across listings.
Get reviews and respond to them.
Add photos.
Keep your information updated regularly
18. An optimized Google Business Pro le can land your website at the
tippity top of search results.
More ways to increase website traf c
Host webinars
People love to learn, and webinars are an excellent way to impart
your wisdom to your eagerly waiting audience. Combined with an
effective social promotion campaign, webinars are a great way to
increase traf c to your website. Send out an email a week or so
ahead of time, as well as a “last chance to register” reminder the day
before the webinar. Make sure to archive the presentation for later
viewing, and promote your webinars widely through social media. If
you’re wondering how to do a webinar, click the link for some tips.
Start an online community
People want to speak their minds and weigh in on subjects they feel
passionately about, so building a community on your site is a great
way to start a conversation and increase traf c. Implement a robust
commenting system through third-party solutions such as Facebook
comments or Disqus, or create a dedicated forum where visitors can
ask questions. Don’t forget to manage your community to ensure
that minimum standards of decorum are met, however.
19. Participate in forums
On the flip side, join forums and social media groups on LinkedIn,
Facebook, and Reddit where you can share your knowledge. Only
include links if it’s allowed and appropriate, and if you do, don’t post
links only or include links in every post. And make sure the link is to a
speci c blog post on a relevant topic. The primary goal here is not
to drive traf c to your site. It’s to add value and build brand
awareness. People who are interested will search for your site on
their own, or go to your pro le where they can nd your site.
Attend conferences
Whatever industry you’re in, chances are there are at least one or
two major conventions and conferences that are relevant to your
business. Attending these events is a good idea – speaking at them
is even better. Even a halfway decent speaking engagement is an
20. excellent way to establish yourself as a thought leader in your
industry and gain signi cant exposure for your site.
Submit your content to aggregator sites
If you have a blog, it likely has an RSS feed which allows aggregator
sites to display the latest content in a particular topic. People use
these sites to follow their favorite blogs, news sites, and more, and
often opt in to receive emails with these links. Most aggregators will
nd your feed on their own, but there are some paid aggregators to
consider using. Hubspot has a list of content aggregators here to
help you get started.
Start an email newsletter
A newsletter does not have to be complicated. Here at WordStream,
21. we have a weekly newsletter called the Performance Tip where we
feature a blog post from the week. It’s perfect for people who use
their inbox as a reading list, and it’s also great for posts on topics
that your audience might not know to search for. For example, this
post on emotional copywriting gets about 1,000 visits from organic
search per month. But it as a big hit with our email list, generating
more than 4,000 sessions in just a few days.
Just be careful not to bombard your readers with too many emails,
or even too many links in one email. Follow these email marketing
tips and do your testing to nd out what content and frequency is
best.
No time to read this post? Download the PDF here!
Reach out to email newsletters
There are newsletters out there for every topic under the sun, and
many of them accept pitches and contributions. Do some research
to nd the ones in your niche that are looking for great content, and
supply it. If you get featured, you’ll not only get a spike in traf c, but
you might nd more regular readers who return to your site
regularly (or sign up for your newsletter!).
Create a free tool
What’s better than free and useful content? Free and useful tools.
22. Idea generators, assessments, quizzes, calculators, and more.
Optimize the landing page with long-form content and your tool
could rank organically. Make it something your visitors can use over
and over again and you’ll see droves of traf c coming in.
Advertise
Okay so this one isn’t free, but if you play your cards right, your
investment can easily pay for itself.
SEO is all well and good (very, very good), but it takes a few months
of consistent publishing to accumulate traf c, build links, and earn
Google’s favor. In the meantime, you may want to consider a paid
advertising campaign. Search, display, and social ads are all
excellent ways of attracting highly targeted visitors to your site at
scale. Each paid media channel has its pros and cons, so think
carefully about your objectives before you reach for your credit
card.
Get Facebook website traf c ad tips here.
A good place to start is Google ads—check out our tutorial on how
to run Google Ads. If you’re hoping that more traf c to your site will
23. also result in more sales, you’ll need to target high commercial
intent keywords as part of your paid search strategies. Yes,
competition for these search terms can be erce (and expensive),
but the payoffs can be worth it. In fact, PPC is said to return $2 for
every $1 spent, and Google even claims it’s actually more like $8.
Tools to help drive traf c to your website
Aside from the all-in-one SEO tools in this list, all of these are…you
guessed it…free!
Track SEO metrics in Google Analytics
Google Analytics is an invaluable source of data on just about every
conceivable aspect of your site, from your most popular pages to
visitor demographics. Keep a close eye on your SEO metrics, and use
this information to inform your promotional and content strategies.
Find out what topics are most popular among your site visitors, the
demographic pro le of your visitors, the channels they’re coming
from, and more—and then harness and scale up what’s working.
View your queries in Google Search Console
Google Search Console is super useful in nding the queries that are
leading people to nd your site in search results and click on it. This
can help you make sure your pages are ranking for what you’re
targeting, nd new keywords to add to an existing page, and new
keywords to target altogether. You can also view organic click-
through rate in GSC and troubleshoot indexing issues.
24. You can learn how to use GSC to improve your SEO here.
Analyze the SERP with SEO tools
All-in-one SEO tools like Semrush and Ahrefs allow you to do
keyword research, get backlink analyses, analyze the SERP, identify
content gaps and ranking opportunities, audit your site, and more.
You can even use them to analyze pages on your competitors’ sites.
Audit your site with website graders
These tools will also audit your website to nd opportunities to
improve your ranking and traf c, but they’re a little more user-
friendly than all-in-one SEO tools. The reports are easy to read and
offer insights and actionable guidance on how to improve your
score. Some also look at other aspects of your site like accessibility
and content readability. Check out our list of the best website
graders, which (of course) includes ours.
CLICK HERE TO ACCES NOW
25. Try the free Website Grader to nd opportunities to improve your
traf c.
How to drive traf c to your website: recap
That’s a wrap! Here’s how to increase website traf c:
1. Have a business blog
2. Focus on evergreen topics
3. Write irresistible headlines
4. Invite others to guest blog on your site
5. Create awesome visuals
6. Incorporate video
CLICK HERE TO ACCES NOW
26. 7. Have a resource center
8. Target keywords…
9. …long-tail keywords
10. Place your keywords strategically
11. Optimize your SERP appearance
12. Link internally
13. Improve your page speed
14. Make your site responsive
15. Implement Schema markup
16. Get backlinks
17. Regularly refresh old content
18. Promote your content on social
19. Add hashtags
20. Target ampli ers
21. Post native LinkedIn articles
22. Interview industry thought leaders
23. Add social share buttons
24. Research the competition
25. Post at the right time
26. Host webinars
27. Optimize your listings
28. Start an online community
29. Participate in forums
30. Attend conferences
CLICK HERE TO ACESS NOW
27. 31. Submit your content to aggregator sites
32. Start an email newsletter
33. Reach out to email newsletters
34. Create a free tool
35. Advertise
36. Track SEO metrics with Google Analytics
37. Identify queries with Google Search Console
38. Analyze the SERP with SEO tools
39. Audit your site with website graders
MEET THE AUTHOR
Kristen McCormick
Kristen is the Senior Managing Editor at WordStream, where she helps
businesses to make sense of their online marketing and advertising. She
specializes in SEO and copywriting and nds life to be exponentially more
delightful on a bicycle.
See other posts by Kristen McCormick
CLICK HERE TO ACCES NOW
28. Comments for this thread are now closed ×
187 Comments WordStream.com ὑ Disqus' Privacy Policy
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friv • 6 years ago
•
LOL, that was the first thing that leapt out of the article for me as well. Such a ridiculous
figure and completely incorrect. If that's in there, how much of the rest of the article is going
to be worthwhile?
△ ▽
Andrei • 6 years ago
•
A good article, especially for those who don't have any ideea about seo and getting traffic.
△ ▽
oluka joseph • 6 years ago
•
am really so glad that i have finally found all the techniques i was searching for here.
thanks a lot for the article and am to exercise some of those techniques immediately.
△ ▽
Ajit Gupta • 7 years ago
•
Thank you for sharing useful information regarding website traffic. I will follow all step for
increase website traffic..
△ ▽
Mudassir Rashid • 7 years ago
•
Thanks for the article, I mean long and descriptive article. But my problem is that my site is
about teaching people and there are so many articles already teaching the same thing that
I want to share. Can you help me how to compete with them. Whenever I think of writing
any topic, I get to know that it was already published by some other writer.
Thanks again for your explanation about getting more traffic.
△ ▽
shoaib akram • 7 years ago
•
Hi Dan Shewan,
It great inspirational guidelines for me, newbie. First of all when we start blogging journey in
2014, my mind setup i will achieve success just in 3 months. But visitors are not increase
instantly. I think we should continue working with a good strategy.
△ ▽
maruf • 7 years ago
•
Awesome we are like it..great news.very helpfull
△ ▽
Favorite
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29. •
△ ▽
Emamuzo Innocent Emeluaha • 7 years ago
•
Your article is really an eye opener to online marketing. great job!!!
△ ▽
Sussan McCoy • 7 years ago
•
This is too comprehensive. Thank you so much.
△ ▽
Maninder • 7 years ago
•
very good article
△ ▽
Daphne • 7 years ago
•
BuzzSumo nor analysis my competitors site why ?
△ ▽
Desain • 7 years ago
•
I think this covers up everything :)
△ ▽
adib pratama • 7 years ago
•
thank you for your article. this is help me for something what me stuck. what can I do
increase traffic in my web??? my web content is gadget review and iI wrote in Indonesian
language. sorry for my bad english. Thank's a lot before
△ ▽
Emily • 7 years ago
•
Great ideas.thanks. the post is really helpful for my website
△ ▽
Farhat • 7 years ago
•
Awesome article
Thanks
△ ▽
LOU • 7 years ago
•
Great information on getting traffic! Will definitely try some of these traffic options.Thanks!
△ ▽
sripani • 7 years ago
the suggestions offered here are very essential and basic, most of the SEO professionals
and website owners struggle from here, finish onpage optimization, do the basic off page
optimization with high PR sites, start email marketing, get a flow of decent traffic, what next
from here is the question, how to increase the traffic from 10,000 visitors per day to
1,00,000 visitors per day, how to reach there? which are the best tricks and tips, follow my
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33. Load more comments
•
Thank you for this advice. A have definitely have a few new ideas to take away.
△ ▽
Rahul • 7 years ago
•
Thanks. Great Tips.
△ ▽
Oko Voice • 7 years ago
•
thanks, much useful sir
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Victor • 7 years ago
•
Thank you for valuable post sharing ….. this post help me get more traffic on my site
△ ▽
yathishraj • 7 years ago
•
Great post it's really helpful i am waiting for more Tips.........
△ ▽
Mark Eden • 7 years ago
•
Great Tips! Thank you so much for making this post.!! Bookmarked!
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Matheus • 7 years ago
•
I need some more traffic to my new blog, but the competitive for my main keyword is so
high. I'm looking for every article to know how i can boost traffic to my new project,
because i know that i'm writing good content and will be good for the readers, but it is
difficult to compete with the big websites. Well good article i really hope that i gain more
traffic.
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siva • 7 years ago
•
Hi..,
You posted very useful article. SEO interested candets like this article highly.
Now a days SMO sites are very useful for increasing referral traffic and you explained
about referral traffic very clearly and step by step.
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