The document discusses activating a brand vision through consistency, efficiency, and alignment across commercial practices and touchpoints. It focuses investment through internal and external channels to break conventions, identify the brand, and engage stakeholders. The brand identity now reflects a transformative vision for future growth enabled by a 360-degree visioning model.

1. Activating a
Brand Vision
through We have
conistatncy &
360iDentity™ Com
mercial Alignment efficiency through
all our commercial
practices
Ac
Market tivation Our investment
is focussed
through all our
internal and
external
touchpoints
ry Innovati
Catego on
We have a
platform to
break the
category
d Identificatio conventions
Bran n
Our brand
identity reflects
er Engag
old
the Vision
em
eh
k
en
Sta
We now
t
have a Vision
to invest in
for future
growth
A SHIFT™ in
Transformational
s
an
thinking using the r
di
ua
Vision dG
360iSIght™ Br
an
Visioning Model