30 Social Media Ideas in 30 minutes. 30 ideas ranging from theory to practice including twitter tips, future trends, and what not to do. Kenny is the Vice President of Digital Experience for George P. Johnson
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
Social Media Training Course Outline:
How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
The “New Rules of Engagement” for sales and marketing
Best practices in Blogging, Twitter, and LinkedIn
How to use social media and social networks to gather business intelligence
5 critical steps to implementing social media into your dealership (and as an individual sales professional)
Includes a social website checklist, sample social media calendars, and a quick social media self-assessment
Community Building as Marketin Tactic. This is a 'mash-up' style presentation that I was able to create from other presentations on SlideShare. I thought I would put my own design spin and re-publish this presentation back to the communty. Enjoy.
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
Social Media Training Course Outline:
How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
The “New Rules of Engagement” for sales and marketing
Best practices in Blogging, Twitter, and LinkedIn
How to use social media and social networks to gather business intelligence
5 critical steps to implementing social media into your dealership (and as an individual sales professional)
Includes a social website checklist, sample social media calendars, and a quick social media self-assessment
Community Building as Marketin Tactic. This is a 'mash-up' style presentation that I was able to create from other presentations on SlideShare. I thought I would put my own design spin and re-publish this presentation back to the communty. Enjoy.
How to Join Conversations About Your Brand, presented by Jason DutyWordofMouth.org
PRESENTED BY: Jason Duty, Director of Global Social Outreach Services at Dell
RECORDED AT: WordofMouth.org's Crash Course conference in Austin, TX on May 10, 2012
5 things you need to know to make you a smarter mobile marketeer - Seattle Mo...Paul Booth
Julie Lynn Try (Southard) of Xbox takes us through her 5 important lessons of mobile marketing for Seattle Mobile Mixers.
For more information, please follow @MobileMixers on Twitter
An examination of the Maven Matrix Manifesto, with an explanation of why it works and the underlying marketing principles that allow it to do so. How you can apply this in your own life, regardless of whether you buy their mentoring or not.
Soundtrack for this slideshow available at: http://www.archive.org/download/MavenMatrixManifestoExposedComplete/MavenMatrixExposedFinal02.mp3
20 years 20 mistakes I've made as an entrepreneurDavid Rose
I was asked last week to speak in a class at MIT on entrepreneurship. Rather than a self congratulatory parade through past products and companies that I’m most proud of, I gave the talk that I wished someone had given when I was a student 20 years ago at HBS taking a course on entrepreneurship. In that course I remember meeting Richard Branson, the founder of Virgin who came in to give us his simple self-aggrandizing recipe for success (passion + persistence, bla bla bla). It’s humble to talk about your mistakes, but hopefully more useful. And slightly cathartic…
Winning Pricing Strategy is the talk I delivered at the 2nd Asian Annual Reserve Conference, KualaLumpur, Malaysia. Enjoy, if you have a question feel free to catc me......
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Online video marketing: strategy, trends, tips, measurement, statistics, insights, and more from YouTube "star" and career marketer, Kevin "Nalts" Nalty
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
The psychology of Vine is a look at how Vine, Twitter's latest social video mobile is used. While only six seconds, using Vine for social media engagement is based on several psychological principles of mobile user behavior. By correctly addressing them, marketer can successfully use Vine videos for consumer engagement and marketing. Best practices and case studies included.
Award winning South African direct marketer Neil Hart will share his experiences of what makes a successful campaign. Neil will show creative examples to inspire you to be great. You will also learn:
- The Rules of engagement
- The Tactics of engagement
- How to create the Love
Speaker: Neil Hart from Boomtown, South Africa, Member of DMASA
New Media Presentation - part 2 (The Effect on Business)René van den Bos
Second part of our presentation 'New Media for Marketing and Business Managers'. In this part we show the influence of New Media on business, provide a few famous cases and end with two tools managers can use to track their brands in the new media universum. Chewck out our website at www.digiredo.nl
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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PRESENTED BY: Jason Duty, Director of Global Social Outreach Services at Dell
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**I've just uploaded the newest version here - http://slidesha.re/hNHbao
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3. Live from New York, it’s…
1
Listen
Act
Win
8.68 on USA TODAY’s Ad meter poll 12 million Viewers SNL
4. 1
Listen
Act
Win
“…the voice of one person is no longer “statistically
insignificant” and that collectively we can improve the world
one experience at a time.” –Dave Carroll
http://bit.ly/smslauer1
5. It’s Important to Be Seen
2
“Sawa Bona”
[I see you]
“Sik Bona”
[I am here]
Written by Flavio Gikovate –psychoanlyst. Chris M
6. It’s Important to Be Seen
2
“Sawa Bona”
[I see you]
“Sometimes you want to go
Where everybody knows your name,
And they're always glad you came”
http://media.80stees.com/images/products/Cheers_Norm-T.jpg
7. 3
Best
Asset of
What is your company’s every
MOST valuable asset? company
7
11. Corporate Control is a Myth
4
“…They [ your customers ] are redefining for
themselves that brand you spent millions of dollars, or
hundreds of millions of dollars, creating.”
-- Groundswell: Winning in a World Transformed by Social Technologies,
J. Bernoff and C. Li
12. funnel
Corporate Control is a Myth
4
Corporate Control is a Myth
“No, I'm simply saying that life, uh…finds a way”
13. Our old friend “The Funnel”
5
The Good
OL’ Days
http://birdahonk.com/domains/birdahonk/files/Rethinking%20The
%20Funnel.gif
15. The New Funnel
Virtual Event
5
FourSquare Forums
SMS
Podcast Friends
The Good
Iphone App
Viral Mkt OL’ Days
Competitor Site
Google
Virtual Event Blog
Widget Video
You Tube Yelp
Facebook
Tweetstream Flickr Picts
Know our customers
16. Don’t ask a social media expert if you should blog
or tweet, watch and ask your customers first
6
Don’t Ask
Me
19. IT IS…
- NOT about the Technology
8
Twitter
+ a means to an end is NOT
a social
media
plan
20. IT IS…
- NOT about the Technology
8
Twitter
+ a means to an end is NOT
a social
media
IT IS… plan
- NOT where you do social media
+ how your going to be social
Goal: TO DO MORE BUSINESS
21. You Better Be Listening
If a
9
conversation happens
and you aren’t there to
hear it,
did it
happen?
START LISTENING
30. 15
1 part
chemistry
1 part
marketing
http://bit.ly/smslauer15
http://www.omginfographics.com/2010/05/social-media-periodic-table-and-periodic-table-of-social-media-marketing-elements/
34. Goodbye Websites
17
Framework: 8. Seamless
integration
Evolution of the Social Corporate 7. Social log-in
Website triggers sharing
6. Users stay on site with
social log-in
5. Aggregate discussion on site
4. Brand integrated in social channels
3. Link away but encourage sharing
2. Link away with no strategy
1. No social integration
http://bit.ly/smslauer17a
35. 18
PRE-EVENT DURING EVENT POST-EVENT
Integrate
Social
1. Sent out Social Media 1. Conversations 1. Share everything
Press release 1. Twitter 2. Post video of what was Media
2. Create or leverage a social 2. TXT messaging missed into your
network 3. Social Networking 3. Continue to social
3. Setup mobile alerts & 2. Event Capture network events.
reminders 1. Blogs 4. Follow the
4. Define social media tags 2. Live Streaming conversation and take
for flickr, twitter etc.. 3. Post-seminar note
(#Cisco08) speaker interviews 5. Add crowdsourcing to
5. Make Event widget 4. Online add or replace post-
available to all Communities event surveys
6. Make available pre-event 5. Text to screen 6. Aggregate and
videos/podcasts/pictures vote/survey promote content
to enroll and engage. 3. Event Mgmt 7. Extend to communities
7. Promote through RSS, 1. SMS alerts / and social networks
Blogs, social bookmarking reminders 8. Use content to
and other social media 2. Mobile WAP promote next event
8. Encourage Pre-event
posting and sharing of
content
44. Maximize retweetability [115]!
Reply: often [75%]! 24
DM if it’s a halfalogue! Twitter
Tips
Autofollow: Don’t!
-or-
Enough about you, what about me!! “Oh No
You’re Not!
No company in your profile name !
It’s not SMS [ 4u LOL ]!
Use Bit.ly (forget about the rest)!
Twi(er
tutorial:
h(p://bit.ly/smslauer24
45. Don’t Twitter drunk
25
Sticks and stones
will break my bones
but tweets will never hurt me
(or posts, or clips, or
comments)
46. Don’t Twitter Drunk
25
“You can’t take something
off of the Internet.
That’s like trying to take
pee out of a swimming
pool.”
— Joe Ragan, Newsradio
As quoted in “Groundswell” by Charlene Li and Josh Bernoff
47. Don’t Twitter Drunk
25
“What happens in Vegas
Stays in twitter.”
— Annonymous
48. Don’t Twitter Drunk
25
Deleted messages can
be discoverable in a
court of law.
“ouch”
49. 26
QR
Code
Support
Social
Media
Buzzzzz-‐tag.com
56. 30
Time to
Get Wet.
Into the
Streams
we go
http://bit.ly/smslauer30
Photo credit: Stream by aspheric.lens
57. Concepts you should know
flash Mob *
river of news
social graph
tag cloud
cloud
crowdsourcing
virtual Goods
mashup
58. Be Real. Be Responsive. Be Generous. Be a Mensch.
Kenny Lauer
Vice President
Digital Experience *
George P Johnson
@kennyL
klauer@gpj.com
FOLLOW ME: http://bit.ly/smslauer