This document discusses the current state and potential of virtual assistants and chatbots. It notes that many retailers now offer chatbots through messaging platforms to help with tasks like gift finding and recipe searching. While bots are still experimental, they aim to provide value and a seamless customer experience. The document outlines some key principles for creating successful bots, including having a clear purpose, gradually learning about users through conversations, and using natural language to mimic speaking to a person. Bots that follow these principles can enhance customer engagement and brand experience.