3 Things Every Marketer Needs to Know Before Joining a Startup (To Preserve their Sanity)
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Joining a startup as its first marketer provides a learning experience like no other. It offers the chance to build something from the ground up, to put something in the market with your stamp on it. BUT...if you don’t do your homework and understand exactly what you’re walking into, it can prove to be disruptive, chaotic and can leave you thinking ‘is marketing actually for me?!’ This is a talk for marketers ready to make their first move into the rollercoaster ride that is a startup. This is based on my talk and writing at www.ohblimey.com https://www.ohblimey.com/?utm_source=Slideshare&utm_medium=Post&utm_campaign=Shine
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3 Things Every Marketer Needs to Know Before Joining a Startup (To Preserve their Sanity)
- 1. @lucy_heskins 3 things every marketer needs to know before joining a startup (to preserve their sanity)
- 2. We sell the house. We move country. TIDY! Note: Wales very ifferent to England.
- 4. Why am I telling you this? Why startups fail... 14% poor marketing 42% no market need 18% pricing issues 17% un-friendly product 14% ignore customers CB Insights
- 5. "Maybe I'm just not good enough". Literally every marketer. Ever. @lucy_heskins
- 6. 10 years' experience in startups and marketing Edtech, proptech & recruit- tech Multiple investment raises 4 re-brands 4 MVPs launched .
- 8. REPLICATED THE SAME CHANNELS AS THOSE I'D USED PREVIOUSLY COMMON MISTAKES ASSUME THE SAME AUDIENCES BUY DIFFERENT PRODUCTS IN THE SAME WAY
- 9. WHAT TO EXPECT FROM MARKETING IN A STARTUP: (This will determine WHAT you do.) WHAT STAGE IS THE STARTUP AT?
- 10. What stage is the startup at? Customer discovery Customer validation Customer creation Company building - Customer development model, Blank.
- 11. What stage is the startup at? Customer discovery Customer validation Customer creation Company building - Customer development model, Blank.
- 12. What stage is the startup at? Customer discovery Customer validation Customer creation Company building - Customer development model, Blank.
- 13. You have to educate them on what marketing is Lesson 2
- 14. "I'm soooooo successful and amazing and did it all without spending ANYTHING on marketing"
- 15. THAT IS MARKETING News just in...
- 16. Speak to them in their language A B C D 40 30 20 10 0 BUILDING THE IMPORTANCE OF MARKETING
- 17. Speak to them in their language Different stages of startups have different metrics A B C D 40 30 20 10 0 BUILDING THE IMPORTANCE OF MARKETING
- 18. Understand if the environment is right for you Lesson 3
- 19. 3 months' cash in bank . Nothing stays still Cons Chance to be the marketer that takes the startup to series a/b/c Experience you'll rarely get else where Pros Chance to be a marketer that is involved at the start. Pros
- 20. 3 months' cash in bank . Nothing stays still Cons Chance to be the marketer that takes the startup to series a/b/c Experience you'll rarely get else where Pros Chance to be a marketer that is involved at the start. Experience you'll rarely get elsewhere. Pros
- 21. 3 months' cash in bank . Nothing stays still Cons Chance to be the marketer that takes the startup to series a/b/c Experience you'll rarely get else where Pros Chance to be a marketer that is involved at the start. Experience you'll rarely get elsewhere. Pros Make and react to decisions fast.
- 22. 3 months' cash in bank . Nothing stays still Cons Chance to be the marketer that takes the startup to series a/b/c Experience you'll rarely get else where Pros Cons Chance to be a marketer that is involved at the start. Experience you'll rarely get elsewhere. Pros Make and react to decisions fast. Job security.
- 23. 3 months' cash in bank . Nothing stays still Cons Chance to be the marketer that takes the startup to series a/b/c Experience you'll rarely get else where Pros Cons Job security. Nothing stays still. Chance to be a marketer that is involved at the start. Experience you'll rarely get elsewhere. Pros Make and react to decisions fast.
- 24. 3 months' cash in bank . Nothing stays still Cons Chance to be the marketer that takes the startup to series a/b/c Experience you'll rarely get else where Pros Cons Nothing stays still. Chance to be a marketer that is involved at the start. Experience you'll rarely get elsewhere. Pros You 'lose' your specialism. Make and react to decisions fast. Job security.
- 25. Is it right for you? A 20% B 20% C 20% D 20% E 20% Happy 25% Sad 25% Happy sad 25% Confused 25% DO YOUR RESEARCH PERSONALITY TESTS
- 26. Mr. Einstein.
- 27. Marketing advice for startups based on early-stage employee insights. Check out www.ohblimey.com @lucy_heskins Thanks for listening!