Five key elements that drive the value of your businessMatthew Wirgau
Use These Five Fundamentals to Increase Your Business Value
Every business owner, Board of Directors, CEO, President, or entrepreneur should know the value of their business.
Because it’s hard to accurately determine the value of a business, many just ignore it. Too often, business owners get a mistaken view of value when they hear the price that another business owner received. I call this “the Valuation Gap”.
Business value is a combination of profitability, future certainty of profits, and the transfer-ability of the profits to a new business owner.
Knowing the value of your business is a prerequisite to good management.
Even if you have no intention of selling and you will be passing your business on to your next generation, you should know its value.
Going through the valuation process gives insight into your company’s historical performance and its potential future.
If you know the value of your business, you will be more prepared to make effective management decisions that will make it more successful in the future. If you don’t know the value of your business and what is driving its value, you could very easily end up doing things and making mistakes that will destroy its value over the long-term.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Valuation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SabkMr
The presentation introduces the strategic marketing model and walks through the process of implementation using this model for strategic marketing. A variation on this process can also be used for corporate branding engagements.
Five key elements that drive the value of your businessMatthew Wirgau
Use These Five Fundamentals to Increase Your Business Value
Every business owner, Board of Directors, CEO, President, or entrepreneur should know the value of their business.
Because it’s hard to accurately determine the value of a business, many just ignore it. Too often, business owners get a mistaken view of value when they hear the price that another business owner received. I call this “the Valuation Gap”.
Business value is a combination of profitability, future certainty of profits, and the transfer-ability of the profits to a new business owner.
Knowing the value of your business is a prerequisite to good management.
Even if you have no intention of selling and you will be passing your business on to your next generation, you should know its value.
Going through the valuation process gives insight into your company’s historical performance and its potential future.
If you know the value of your business, you will be more prepared to make effective management decisions that will make it more successful in the future. If you don’t know the value of your business and what is driving its value, you could very easily end up doing things and making mistakes that will destroy its value over the long-term.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Valuation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SabkMr
The presentation introduces the strategic marketing model and walks through the process of implementation using this model for strategic marketing. A variation on this process can also be used for corporate branding engagements.
What is market opportunity analysis?
How to identify unmet and/or under-served customer needs?
How to identify the most attractive customers?
How to assess your competitive advantage?
How to assess your resource needs?
How to assess the market readiness of technology?
How to craft an opportunity story?
How to assess the market opportunity’s attractiveness?
Evaluation is to measure the performance of salespeople.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It is a critical function.
It constitutes comparing objectives with results.
Provide feedback.
Take steps to further improvement.
Methods:
Ranking Methods
Management by objectives (MBO)
Graphic Rating and Checklist methods
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
Analysis of why brand valuation has failed to deliver the benefits that marketers had hoped for - the artificiality of its premise; and the inconsistency of the current valuations produced by Interbrand, Brand Finance, Millward Brown and the European Brand Institute.
Comparison of the valuation of brand by the accountants (for the purposes of post purchase goodwill accounting) and by the brand consultants.
Recommendation that marketers are better served by framing brands as having a multiplier/magnifier effect on the impact of business strategy, rather than being viewed as standalone assets whose value is independent from the value of the business.
How to beat the competition with smart market positioning
What is a competitive advantage? What is positioning? Cost leadership/ differentiation. How can you assess the competition?
What is market opportunity analysis?
How to identify unmet and/or under-served customer needs?
How to identify the most attractive customers?
How to assess your competitive advantage?
How to assess your resource needs?
How to assess the market readiness of technology?
How to craft an opportunity story?
How to assess the market opportunity’s attractiveness?
Evaluation is to measure the performance of salespeople.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It is a critical function.
It constitutes comparing objectives with results.
Provide feedback.
Take steps to further improvement.
Methods:
Ranking Methods
Management by objectives (MBO)
Graphic Rating and Checklist methods
It’s important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity Analysis (MOA) is to help guide the process of better understanding of the most important market segments, how fast the opportuity is growing, what are the key sustainable differentiations and why are these important. Finally, the purpose of the MOA is to, on one hand, describe the key value propostions and to profile the most important use cases and how best to acquire customers.
We have prepared the following template which describes the MOA process and how outlines the factors for successfully growing market share. Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market opportunities and using that learning to influence strategic decision making.
Analysis of why brand valuation has failed to deliver the benefits that marketers had hoped for - the artificiality of its premise; and the inconsistency of the current valuations produced by Interbrand, Brand Finance, Millward Brown and the European Brand Institute.
Comparison of the valuation of brand by the accountants (for the purposes of post purchase goodwill accounting) and by the brand consultants.
Recommendation that marketers are better served by framing brands as having a multiplier/magnifier effect on the impact of business strategy, rather than being viewed as standalone assets whose value is independent from the value of the business.
How to beat the competition with smart market positioning
What is a competitive advantage? What is positioning? Cost leadership/ differentiation. How can you assess the competition?
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Developing a Marketing Plan or Campaign - FerraroVINCE FERRARO
Presentation on marketing, marketing management, and branding I gave to career Marines and Navy personnel. They are exiting the military within the next year and are trying to learn as much as they can about civilian life, business, and future careers.
Zero to 100 - Part 2: Building a Repeatable, Scalable Growth ProcessDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Why value propositions matter? How to create a true value proposition for B2B businesses? Implementation ready toolkit to design a superior value propositions
IN THIS SUMMARY
The Price Advantage, written by Walter Baker, Michael Marn, and Craig Zawada, outlines how to initiate and maintain appropriate pricing in order to effectively increase profits. By taking advantage of minor price increases, a company can significantly increase its profits. The authors not only demonstrate how to accomplish successful pricing but also explain how to avoid common pricing mistakes, such as emotional price wars or missed opportunities in postmerger or lifecycle pricing. The marketplace rewards businesses with superior products and services. The price advantage creates pride within a company because its customers knowingly pay more for services and products they believe are superior and worth the cost. Taking responsibility for price management is essential in today’s market due to downward pressures on price levels. Otherwise, percentage points of price and opportunities for profit can slip away.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/price-advantage
IV. Instructions Marketing Plan This section provides details o.docxchristiandean12115
IV. Instructions: Marketing Plan
This section provides details on your industry, the competitive landscape, your target market and how you will market your business to those customers.
Market research
This section of your plan should explain:
· The total size of your industry
· Trends in the industry – is it growing or shrinking?
· The total size of your target market, and what share is realistic for you to obtain
· Trends in the target market – is it growing or shrinking? How are customer needs or preferences changing?
Barriers to entry
What barriers to entry does your startup face, and how do you plan to overcome them? Barriers to entry might include:
· High startup costs
· High production costs
· High marketing costs
· Brand recognition challenges
· Finding qualified employees
· Need for specialized technology or patents
· Tariffs and quotas
· Unionization in your industry
Threats and opportunities
Once your business surmounts the barriers to entry you mentioned, what additional threats might it face? Explain how the following could affect your startup:
· Changes in government regulations
· Changes in technology
· Changes in the economy
· Changes in your industry
Use the SWOT Analysis Worksheet on the next page to identify your company’s weaknesses and potential threats, as well as its strengths and the potential opportunities you plan to exploit.
SWOT Analysis Worksheet
Strengths
Weaknesses
Opportunities
Threats
Product/ Service Offering
Unique Product and Services
Online Presence
Online Market
Intense Compeition
Brand/ Marketing
Appealing to a wide range of ages
Advertising is limited because of low brand awareness
Advertising and marketing can help boost the brand image nationally
Staff/HR
Strong Management
Hiring a great staff with knowledge of the things associated with the gimmick used
Hiring High School and college students
Cohesion affected by the age and experience differences
Finance
Strong backing of investors
Viable industry and high exchange means low market share
Partnerships with major technology companies (Samsung, Microsoft, Sony)
Rise in price of raw materials can affect profitability
Operations/
Management
Strong management
Hiring management with knowledge of food service and entertainment
Staying on the cutting edge
Operating as such not to ditto other establishments
Market
Military in the area enjoy sports and/or video games
Ensuring all ages feel welcome.
Advertising and marketing can help boost the brand image nationally specially in smaller cities
Threat from established competitors and new entrants
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.
A strength we have at our disposal is our unique products and services. Using these services we open ourselves to many possibilities to combat our online presence such as being able to stream our gaming onto the internet on sites such as YouTube or Twitch. This is someth.
Download the business model template at https://www.stratechi.com/business-model-template/ . Developed by a former McKinsey consultant, the business model strategy template is useful to develop your winning business model. Leveraging Stratechi's business model framework the template goes over mission, markets, customer segments, target geographies, value proposition, products, services, pricing, go-to-market, marketing, sales, distribution, core competencies, values, and organizational strategies.
8. Kickstart Your Business Growth
The Value Forward group offers one-on-one and team advisement programs for technology, software
and professional service executive leadership. Our programs are personalized based on the client’s needs,
business objectives and company size. Working with CEOs and department executives, we offer a broad
range of best practice and thought leadership input on sales, marketing, operations, strategy, technology
development and financial models.
Our programs and services include:
• Keynote and conference speaking
• 360° High Tech Business Success Assessment and Recommendations Program
• Team sales training
• Sales and marketing strategy development
• Operations department best practices design
• Strategic Planning
• Merger and acquisition advisement
For more information on our programs and services, contact Paul DiModica at 770-632-7647.