The document discusses 3 steps for developing a global mindset. Step 1 is to plan, explore, and learn about global expansion by aligning strategy, considering talent acquisition levers, and understanding global staffing approaches and local markets. Step 2 is to understand inclusion and diversity landscapes by framing these issues culturally and tying diversity to business outcomes. Step 3 is to create a global community by building brand awareness across channels and localizing content and messaging. Developing a global mindset requires considering talent, inclusion, belonging, and finding experts to guide the process of international growth.

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3 STEPS TO A
GLOBAL MINDSET
OCTOBER 5, 2021

6. AGENDA
Highspot Confidential
• Importance of a Global
Mindset
• Step 1: Plan, Explore & Learn
• Step 2: Understand Inclusion
& Belonging Landscape
• Step 3: Create Community
• Final Thoughts & Continuing
the Journey

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CURRENT LANDSCAPE
• A new challenge for our planet and humanity
• Multiple global challenges:
• Social justice
• Pandemic
• Mental wellbeing
• A “new normal”
• POLL: Global Expansion

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SITUATION
● Borders closed, limited mobility
● Businesses closed or staffing
levels are deeply impacted
● Uncertainty about the future
● “Recovery Market”
● Journey back to home country
to weather the crisis or relocate
altogether
● Workers leaving jobs
● Each person adjusts to their
“new normal”
● More jobs now than workers -
Talent Shortage
IMPACT
WHAT DOES THIS MEAN FOR OUR WORLD’S
WORKERS?

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SITUATION
● Borders closed, limited mobility
● Businesses closed or staffing
levels are deeply impacted
● Uncertainty about the future
● “Recovery Market”
STATUS QUO IS NO LONGER
AN OPTION
WHAT DOES THIS MEAN FOR OUR WORLD’S
EMPLOYERS?
IMPACT

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STEP 1:
PLAN, LEARN &
EXPLORE

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STRATEGY ALIGNMENT
GROWTH
TIME
DEMAND
• Where does global expansion fit in?
• What is the timeline?
• What talent is needed?

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INTEGRATED PLANNING
VISION STRATEGY PRODUCT TALENT
GTM

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TALENT ACQUISITION LEVERS
LOCATION & GEO
STRATEGY
EMPLOYEE
DEVELOPMENT &
MOBILITY
EXTERNAL TALENT
ACQUISITION

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GLOBAL STAFFING CONSIDERATIONS

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GLOBAL STAFFING APPROACHES
• Ethnocentric approach: Countries with branches in foreign
countries have to decide how to select management level
employees. Ethnocentric staffing means to hire management that is
of same nationality of parent company.
• Polycentric approach: When a company adopts the strategy of
limiting recruitment to the nationals of the host country (local
people), it is called a polycentric approach.
• Geocentric approach: When a company adopts the strategy of
recruiting the most suitable persons for the positions available in
it, irrespective of their nationalities, it is called a geocentric
approach.
• Rego centric Approach: The Regio centric approach uses managers
from various countries within the geographic regions of business.

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KNOW YOUR MARKETS
Current job climate in the region
Immigration and employment law
considerations

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CANDIDATE GENERATION
COMPETITIVE TALENT
NON-TRADITIONAL
EDUCATIONAL INSTITUTIONS

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STEP 2:
UNDERSTAND
INCLUSION &
DIVERSITY LANDSCAPE

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FRAMING INCLUSION & DIVERSITY
Know the issues.
Closely understand the
momentum and maturity.
Respect the differences.

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BELONGING

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DIVERSITY & THE BUSINESS
“There is ample evidence that diverse and
inclusive companies are more likely to make
better, bolder decisions—a critical capability
in the crisis...Not least, a visible
commitment to I&D during the crisis is
likely to strengthen companies’ global
image and license to operate.”
Diversity Wins: How Inclusion Matters, May
19, 2020 Report. By Sundiatu Dixon-Fyle,
Kevin Dolan, Vivian Hunt, and Sara Prince

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IT BEGINS AT THE TOP
It is imperative that senior and
executive leaders are accountable
for DEI outcomes to encourage
top-down critical awareness and
active participation in the ongoing
process of change.
Doin' Work: DEI Implementation Strategies For Leadership TeamsForbes, June 24, 2021

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STEP 3:
CREATE
COMMUNITY

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BUILD AWARENESS & BRAND RECOGNITION
Establish your brand footprint
Identify key target audiences
Select channels

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LOCALISATION
A History of Coca-Cola Advertising Slogans
Here's What Coca-Cola Ads Look Like Around the World

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FINAL THOUGHTS
Global Talent +
Inclusion & Belonging
My Mom’s Advice
Find Your Experts

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THANK
YOU!

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Resources
● Top HR Considerations for International Expansion (Globalization Partners)
● Doin' Work: DEI Implementation Strategies For Leadership Teams
● International Recruitment Methods -Ethnocentric approach- Polycentric approach-
Regiocentric approach- Geocentric approach
● Diversity Wins: How Inclusion Matters
● The new possible: How HR can help build the organization of the future
● How to Take Your Company Global | Global Business