1. 3 S’s to a3 S’s to a SuccessfulSuccessful LaunchLaunch
Poornima VijayashankerPoornima Vijayashanker
http://www.femgineer.comhttp://www.femgineer.com
@poornima@poornima
poornima@femgineer.compoornima@femgineer.com

2. What have IWhat have I launchedlaunched??
Femgineer.comFemgineer.com - March 2007- March 2007
Mint.comMint.com - September 2007- September 2007
WorkshopsWorkshops -- “Will it Launch?”“Will it Launch?”
San Francisco - January 2010San Francisco - January 2010
Duke University - October 2010Duke University - October 2010
BizeeBee.comBizeeBee.com - January 2011- January 2011

3. LanguishingLanguishing overover
LaunchingLaunching
WhatWhat to launch?to launch?
PrototypePrototype
WhenWhen to launch?to launch?
Pick a date...Pick a date...
HowHow to launch?to launch?
WhereWhere to launch?to launch?
ReRe-launch?!?-launch?!?

4. PrototypePrototype vsvs PerfectionPerfection
MythsMyths
Built and launched in a weekend!Built and launched in a weekend!
1M+ users overnight! (one-night stand...)1M+ users overnight! (one-night stand...)
Overly cautious:Overly cautious: dot i’s cross t’s, bug freedot i’s cross t’s, bug free

5. REQUIREMENTSREQUIREMENTS for Launchfor Launch
What youWhat you needneed::
StabilityStability - people can get through the front door- people can get through the front door
ScaleScale - you’re app can handle- you’re app can handle somesome loadload
SupportSupport - you can triage and troubleshoot- you can triage and troubleshoot

6. STABILITYSTABILITY
SECURITYSECURITY
BugsBugs
Background ProcessBackground Process
BrowserBrowser

8. SECURITYSECURITY
Levels of securityLevels of security
ULTRAULTRA, HIGH, Moderate, low, HIGH, Moderate, low
Security depends on the appSecurity depends on the app
Mint.com - financial app,Mint.com - financial app, ULTRA!ULTRA!
Encryption Layer, Co-Location FacilityEncryption Layer, Co-Location Facility
BizeeBee.com - small business app, moderate securityBizeeBee.com - small business app, moderate security
RoR AuthLogic libraryRoR AuthLogic library
CommonCommon MistakesMistakes
CrosstalkCrosstalk
Logout - session expirationLogout - session expiration
Password RecoveryPassword Recovery

9. 3 B’s: Bugs, Background,3 B’s: Bugs, Background,
BrowserBrowser
Prioritize -Prioritize - mission critical vs. look and feel bugsmission critical vs. look and feel bugs
System HogsSystem Hogs - nightly cron jobs, data imports- nightly cron jobs, data imports
Browser BashingBrowser Bashing
Focus on a few - Chrome, FF, Safari, IEFocus on a few - Chrome, FF, Safari, IE
e.g. Litmuse.g. Litmus

10. SCALESCALE
Common Back-end BottlenecksCommon Back-end Bottlenecks
database, messaging queuesdatabase, messaging queues
Common Front-end BottlenecksCommon Front-end Bottlenecks
JavaScript libraries, browsersJavaScript libraries, browsers
IdentifyIdentify thenthen OptimizeOptimize
Experience it first-handExperience it first-hand
e.g New Relice.g New Relic

11. SUPPORTSUPPORT
I Logging❤I Logging❤
e.g. Hoptoad, Logglye.g. Hoptoad, Loggly
Feedback & ErrorsFeedback & Errors
messages and pagesmessages and pages
Customer Service ToolCustomer Service Tool
e.g. BizeeBee Admine.g. BizeeBee Admin

12. 3 D’s: to a Successful Re-Launch3 D’s: to a Successful Re-Launch
DataData
Identify major issues and fixIdentify major issues and fix
DeploymentDeployment
e.g. Herokue.g. Heroku
DelightDelight

13. Application AppendixApplication Appendix
Browser TestingBrowser Testing
Litmus:Litmus: http://litmus.com/http://litmus.com/
Performance MonitoringPerformance Monitoring
New Relic:New Relic: http://www.newrelic.comhttp://www.newrelic.com
LoggingLogging
Hoptoad:Hoptoad: http://www.hoptoad.comhttp://www.hoptoad.com
Loggly:Loggly: http://loggly.comhttp://loggly.com (beta)(beta)
DeploymentDeployment
Heroku:Heroku: http://www.heroku.comhttp://www.heroku.com
Load TestingLoad Testing
JMeter:JMeter: http://www.jmeter.comhttp://www.jmeter.com