The document contains ratings data showing that HBO has significantly higher prime-time ratings on Saturday nights than the major broadcast networks, with an average 49-67% higher rating in HBO homes over the past 16 years. It also lists that HBO has won 15 Sports Emmys since 1992 for programs such as Real Sports with Bob Costas and Cris Collinsworth.

1. Most Complicated Example From PPT 2003

2. Avg. Prime-Time Rating in HBO Homes HBO Brand Advantage vs. Broadcast Networks +12% +15% +49% +67% 4.9 5.5 4.8 3.7 3.3 HBO Is #1 On Saturday Nights… 16 Years Running! Source: Nielsen Coverage Area Ratings for HBO Brand in HBO HHs, 1/1/06–5/21/06 from 8 p.m.–11 p.m. CBS NBC FOX ABC Source: Nielsen Coverage Area Ratings for HBO Brand in HBO HHs, 1/1/06-5/21/06 from 8 p.m.-11 p.m.

3. Has Won 15 Sports Emmys ® Since 1992 Outstanding Sports Personality/Studio Analyst: Cris Collinsworth Outstanding Sports Personality/Studio Host: Bob Costas 2004 Outstanding Studio Show – Weekly Outstanding Sports Personality/Studio Analyst: Cris Collinsworth Outstanding Sports Personality/Studio Host: Bob Costas 2003 Film Cinematography Outstanding Sports Personality/Studio Analyst: Cris Collinsworth 1999 Outstanding Sports Personality/Studio Analyst: Cris Collinsworth (1998) Film Cinematography (1996) Sounds and Audio (1996) Film Editing (1994) Film Cinematographers (1992) 1992-98 Outstanding Sports Personality/Studio Analyst: Cris Collinsworth Outstanding Studio Show – Weekly Outstanding Sports Personality/Studio Host: Bob Costas 2005