SlideShare a Scribd company logo
www.plus.google.com/101358067089632093067
www.twitter.com/siva_athma
https://in.linkedin.com/in/sivaram-athmakuri-3149b32
siva_athma@yahoo.com
Sivaram Athmakuri, Independent Consultant
3 Impediments for CEO of Startup
Products
Startups/Products
• Every Startup starts with Bubbling Energy
Numbers
25%
36%
44%
50%
55%
60%
63%
66%
69% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Percent Failed
Life Span of Startup
• 40% of them disappear with in 5 years
• 70% of them disappear with in 10 years
Why
Watch
• Only 29% are Out of Cash
•42% Doesn’t Understand Market Need
How About You
• 3 Impediments to Overcome
If you Want to exist after 5 Years
Impediment 1
• Getting Ideas/Innovations Flow
• There is a Open source Tool which is installed
without your permission has potential to
generates 2500 to 3000 ideas
• Do you Know That ?
Mind Maps
Fishbone
Swimlane
Impediment 2
• Streamlining the Bubbling Energy
REMEMBER
•42% Doesn’t Understand Market Need
• Your Potential Customers decide your journey
• Do you Involve them ?
• Do you Know products like IBM Lotus
Notes/SAP (were very small when they
started) & (were able to get first customer
before starting development) ?
Pretotype
Impediment 3
• Balancing Passion & Profits
• It doesn’t Matter you Love or Hate Numbers…
• Learn Just Enough Numbers
• Monitor it every Quarter….
• Remember that You are a Startup
Impediment 3
• Decide the First Step using
– Pretotype
– MoSCoW
– MMF
Measure Numbers to Adapt
• Payback
• ROI
• IRR
• Relative Weighing
Final Word
• Shelf Life of Idea is getting shorter
• If your first Idea didn’t produce results or
couldn’t convert your Idea to Product
• Be Ready to Start fresh with new Idea Again
• Now you are not a Start up.. You are Start up
with Experience….
• All the Best
www.plus.google.com/101358067089632093067
www.twitter.com/siva_athma
https://in.linkedin.com/in/sivaram-athmakuri-3149b32
siva_athma@yahoo.com
Sivaram Athmakuri, Independent Consultant
3 Impediments for CEO of Startup
Products

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