This document discusses how to turn a Unity game into a product by addressing several key areas: analytics to understand user behavior and improve the game, monetization through ads and in-app purchases, localization for different regions and languages, data persistence to save player progress, and local and remote notifications to increase engagement. It provides an overview of common solutions for implementing analytics, monetizing with ads and in-app purchases, localizing text and assets, saving data locally or to the cloud, and using local and remote push notifications.

1. Releasing Your Unity Game:
How to Turn it into a Product
2Tons, March 2016

2. 1
ABOUT ME
2Tons, March 2016
Game Developer
at Gram Games
Developing games professionally for 3 years,
Worked on 14 titles, 6 of them in Unity.

3. 2
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
2Tons, March 2016

4. 3
ANALYTICS
Be data-driven, critical to success
Gathering data about your game
Installations, retention, churn and
game play statistics
See what’s wrong or doesn’t work
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5. 4
ANALYTICS SOLUTIONS
Adjust
Upsight
PAID
Google Analytics
Flurry Analytics
FREE
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6. 5
ANALYTICS
Initialize
On Event Track
Send to Server
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7. 6
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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8. 7
MONETIZATION
Ad Revenue
• Banner
• Interstitial
• Native Ads
• Rewarded Video
In-App Purchases
• Energy
• Consumable
• Vanity Items
• Durable/Premium Items
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9. 8
AD MONETIZATION
Use Ad Mediation
AdMob or MoPub
• Unity Support
• 30+ supported ad networks
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10. 9
AD MONETIZATION
Load Ad
Ad Request
1
2
3
Ad Networks
On Ad Load
AdMob
Ad
ShowAd
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11. 10
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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12. 11
LOCALIZATION
Adaptation to a region or country
Not just translation of text
Audio, texture, currency, date and time
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13. 12
LOCALIZATION
Localization
Manager
EN
“OK” = “Ok”
TR
“OK” = “Tamam”
DE
“OK” = “In
Ordnung”
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14. 14
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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15. 15
DATA PERSISTANCE
Storing data to save state
High Score
Player Level
Last state of game
2 Options
Local file persistence
Cloud persistence
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16. 16
LOCAL FILE PERSISTANCE
Easier to reason
Less secure. May need encryption
for sensitive information
Lost after player uninstalls the app
Suitable for basic data storage
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17. 17
CLOUD PERSISTENCE
More complex to integrate
Costs money
Requires internet access
Persists even though player uninstalls
the app
You have access to data
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18. 18
AGENDA
Analytics
Ad Monetization
Localization
Data Persistence
Local & Remote Notifications
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19. 19
LOCAL & REMOTE NOTIFICATIONS
Display information when game is not
running
Can send reminders, campaign info etc.
Helps increase retention & engagement
Platform-specific
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20. 20
LOCAL NOTIFICATIONS
Scheduled by the app & delivered on same
device
Usually scheduled at a later time
Unity provides iOS version, but no Android
ELAN for Android
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21. 22
REMOTE NOTIFICATIONS
Sent by your server, pushed to device
Unity provides iOS version, but no Android
Great control over what to send to each
player
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22. THANKS!
MURAT GÜREL
Game Developer at GRAM GAMES
murat@gram.gs