Integrated Campaign about saving forest in Indonesia

1. (Hutan Save Indonesia)

2. • Indonesia has a rich of natural resources.
• Something to be proud because not all countries have the
natural richness and diversity of species such as Indonesia.

3.  Every day Indonesian forests was destroyed for the benefit of industry,
settlements and various other interests.
 It also give an impact on the number of animals / species that are endangered
because they lost their homes.
 Nowdays people in Indonesia are less concerned because they were busy with
their own activities.
 The Indonesian government less action about this problem.

4. It is unfortunate that this problem cause many extinction animal
in Indonesia and the diversity of Indonesia reduce because of this
incident.

5. • People in Indonesia are too busy focusing on their own
problem so they less concerned about this destruction of the
forest.
• Indonesian people will do anything for their own benefit.
• People in this era can not live without using gadget.
• The Indonesian government understands the problems of
forest issue but less act because of the lack of encouragement
from Indonesian people

6. • How to make the Indonesian people understand about this
issue and realize the importance of saving the forest for the
future of this nation.
• Involve them by supporting this campaign.

7. • Hutanesia is a Campaign to invite people in Indonesia to
support this campaign so that the natural and diversity
Indonesia increasingly awake.
• Hutanesia will be collaborate with Google Map apps to work.
The reason for choosing Google Map application because it is
one of the most frequently used Application nowdays.
#Hutanesia
Hutanesia

8. Mobile Application + Digital
Ambient Media
Interactive Poster

9. When they open their
Google Maps, Hutanesia
Icon will apear.
Inside the Google Maps,
There will be many Hutanesia
Icon appear near by their
Location.
Reactivate it by Scanning
barcode contained
In all places that has
hutanesia icon.
The search option in Google
Maps can’t work. User must
choose one of the icon
hutanesia to reactivate the
Google Map search.

10. There will be Hutanesia Poster and Ambient Media in every icon hutanesia
that located in google maps. Barcode will be placed in the Interactive
Poster and each of the interactive poster contain information about the problem of
forests issues and extinct animals in diferent places such as Hutanesia Kalimantan
/ Sumatra / Java / Sulawesi etc. Indonesia People will search the barcodes to
reactivate Google Map Search on their gadgets.

11. After they scanned the barcode, Hutanesia will ask them to support in one
of their social media in Facebook or Twitter. After done supporting the
google map search will be back activated

12. • Talkability about hutanesia will increase in Social Media
#Hutanesia.
• Hutanesia will become Trending Topic Worldwide.
• Indonesian people will understand more about the forest issue and
the extinction animal in Indonesia.
• Indonesian People are increasingly support the Hutanesia Campaign
with the increasing number of Followers in social media.

13. Talkability about forest issues is increasing,
many people demanded the government to
further support the Campaign Hutanesia in
maintaining the forest.
Indonesian Governments feel the urgency to
respond to the issue and immediately
flattened themselves to solve the problem of
this forest.
Indonesian president decided to create a new
moratium / banning permits for forest land
in Indonesia will be launch.

14. • After Moratorium (Banning permits for using forest land in Indonesia)
launch, the Indonesian forest are more saver than before and no longer
illegal logging, etc.
• Indonesia wildlife species can live freely and no longer endangered.
• Indonesian People Society more love and care for nature.
• Indonesia's natural wealth and diversity is maintained.