Etifor's mitigation hierarchy approach, known as MARC, provides a framework for businesses to measure and manage their carbon footprint, reduce emissions, identify climate risks, and engage in communication about their environmental impact. The document discusses the importance of good compensation practices, markets, tools, and the need to follow a mitigation hierarchy to avoid greenwashing and ensure effective carbon offsetting. It also details best practices, various carbon offset standards, and methods for measuring impact while emphasizing the significance of responsible forest management and communication strategies.