28 Feb 2012 - Asia Opportunity, by Mark Ross [Questex Asia, Hong Kong]

1. 1
Asia
opportunity
co-founder : Mark Ross

2. Cloud Computing . . . opportunity for Asia
• 25% of enterprises to deploy critical cloud apps in 2 to 4 years
• Asia’s cloud investments will grow by 40% per year
Why?
• Faster time to market
• Fixed to variable cost
• Increased utilization
• Reduced cost of innovation
• Greater operational control

3. But . . . Asia’s adoption hurdles are many
• multiple markets and regulatory regimes,
• market confusion about what is cloud computing,
• cloud readiness discrepancies among AP countries
• security, privacy, integration, service level, licensing concerns.

4. Asia needs an industry voice to:
• evolve Asia’s regulations,
• educate the market about what cloud is and is not,
• encourage AP countries to prepare for the cloud,
• address adoption concerns.

5. 5
The Asia Cloud Computing Association (2010)
www.AsiaCloud.org
MISSION: accelerate Asia’s cloud adoption through collaboration,
innovation and thought leadership

6. Association tactics for encouraging cloud adoption
Provide thought leadership and innovation
• Research, recommendations, guidelines, best practices
Collaborate with other organizations
• Governments, other associations, enterprises
Engage stakeholders
• Sponsored and co-sponsored events

7. 7
Collaboration

8. Innovation and thought leadership
Cloud Readiness Index – gauge cloud readiness of each AP country
Cloud Map – visualizes & map blog sphere/other cloud discussions
Cloud certification system – establish a cloud service level rating
scheme to improve buyer confidence

9. Cloud Readiness Index – launched in June
 Assess Asia’s cloud readiness by country
 Assign index value by country
 Track Asia’s cloud evolution
 Invite to discussion

10. 10
INDEXSCORE
RANK
Regulatory
Conditions
International
Connectivity
DataProtection
Policy
BroadbandQuality
Government
Prioritization
PowerGridQuality
InternetFiltering
BusinessEfficiency
Index
GlobalRisk
ICTDevelopment
TOP SCORE 10.0 9.0 10.0 9.0 9.4 9.2 10.0 9.3 8.0 8.8
Japan 85 1 8.7 9.0 10.0 8.0 8.2 9.0* 10.0 6.8 6.5 8.4
Hong Kong 83 2 7.5 9.0 10.0 6.4 8.4 9.2 10.0 9.3 5.0 8.4
Korea 82 3 8.7 7.0 10.0 9.0 8.6 8.4 7.5 6.4 8.0 8.8
Singapore 82 3 10.0 9.0 6.0 5.6 9.4 8.9 7.5 8.9 8.0 8.3
Australia 78 4 10.0 6.0 8.0 5.3 6.6 8.0 10.0 8.1 8.0 7.7
Taiwan 76 5 6.2 8.0 10.0 5.4 7.3 8.2 10.0 7.8 5.0 7.7
New Zealand 73 6 7.5 4.0 10.0 5.3 8.7 6.9 8.7 7.5 6.5 8.2
Malaysia 68 7 7.5 6.0 6.0 4.7 8.8 7.6 10.0 6.5 5.0 6.3
China 60 8 8.7 9.0 2.0 4.9 5.2 7.0 6.2 6.3 5.0 5.7
India 53 9 6.2 6.0 6.0 4.7 6.6 4.1 7.5 5.9 2.0 4.2
Thailand 51 10 5.0 5.0 2.0 5.0 4.1 7.6 7.5 6.6 2.0 5.7
Indonesia 50 11 7.5 4.0 6.0 4.6 4.3 4.8 8.7 3.3 2.0 5.0
Vietnam 48 12 7.5 5.0 4.0 4.5 3.5 4.8 3.7 5.0 5.0 5.5
Philippines 45 13 5.0 5.0 2.0 4.6 3.7 4.5 7.5 5.1 2.0 5.4
*
Japan’s power grid quality score is pre-earthquake based.

11. Cloud readiness snapshot
11
Japan
+ mature infrastructure
+ transparent regulations
- global risk
- business Efficiency
#1
Malaysia #7
+ stable developed economy
+ government support
- broadband quality/cost
- international
connectivity
Philippines #13
+ internet filtering
+ ICT development
- global risk
- data protection
- regulatory

12. Cloud Map (beta)
 visualizes and stimulates the debate
 permits focus on the priority topics
 generates insights

13. Cloud Grade Certification (beta)
OBJECTIVE: Create buyer confidence in cloud service offerings
that require “carrier grade” performance
 Framework / checklist - performance requirements needed to satisfy
varying cloud service level agreements.
 Cloud Grade Index – guidance and benchmarking for evaluating
different cloud service providers and services

14. Putting Cloud Grade Certification to work
14
ATTRIBUTES
DC Basics
Performance
Security
Support
Life Cycle
Interoperability
Certification
Access

15. Putting Cloud Grade Certification to work
15
ATTRIBUTES
DC Basics
Performance
Security
Support
Life Cycle
Interoperability
Certification
Access

16. Putting Cloud Grade Certification to work
16
ATTRIBUTES
DC Basics
Performance
Security
Support
Life Cycle
Interoperability
Certification
Access
DC Basics CLASS
Non-redundant
Single distribution
CLASS I
Redundant
Single distribution
CLASS 2
Concurrent redundancy
Multiple distribution
CLASS 3
Multiple, independent,
isolated systems
CLASS 4

17. 17
Putting carrier grade to work
ATTRIBUTES VENDOR A
DC Basics CLASS 2
Performance CLASS 3
Security CLASS 2
Support CLASS 4
Life cycle CLASS 4
Interoperability CLASS 2
Certification CLASS 2
Access CLASS 2

18. See: membership@asiacloud.org
www.AsiaCloud.org
18
Why join the Association:
• Promote Asia’s cloud market,
• Collaborate with leading companies,
• Magnify your influence and visibility.