26 Reasons People Buy (ANYTHING!)
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Many entrepreneurs have great ideas but struggle with appealing to customers to actually buy into their great new service or product offering. In an effort to help entrepreneurs align their strategy with the inner most needs (and desires) of customers, here's a list of 26 reasons people buy anything.
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26 Reasons People Buy (ANYTHING!)
- 1. TPM Focus, LLC ©. All Rights ReservedTPM Focus, LLC ©. All Rights Reserved 26 Reasons People Buy Provided by: Startup and Small Business Consultants www.tpmfocus.com
- 2. TPM Focus, LLC ©. All Rights ReservedTPM Focus, LLC ©. All Rights Reserved To make money To save money To save time To avoid effort To be more comfortable To be cleaner To improve health To escape physical pain To gain praise To be popular To attract the opposite sex To conserve possessions To increase enjoyment 26 Reasons People Buy (ANYTHING!) To gratify curiosity To protect family To be in style To have beautiful (valuable) possessions To fulfill hunger (satisfy appetite) To emulate others To avoid trouble To avoid criticism To be individual To protect reputation To take advantage of opportunities To be safe To make work easier
- 3. TPM Focus, LLC ©. All Rights ReservedTPM Focus, LLC ©. All Rights Reserved If not, you need to revise your strategy. If it does, can you clearly state your value proposition? You should be able to. Does your product or service appeal to at least one of these reasons?
- 4. TPM Focus, LLC ©. All Rights ReservedTPM Focus, LLC ©. All Rights Reserved For Additional Help Visit Us At www.tpmfocus.com Provided by: Startup and Small Business Consultants www.tpmfocus.com