25 barriers to Web 2 implementation ... and how to overcome them. Phil Bradley http://www.philb.com
1. It’s just a fad
2. We can’t measure its effectiveness
3. We don’t have the time to do this
4. We have to get it right first time
5. What if the application goes down?
6. We don’t own the resource and can’t brand it
7. We can’t blog. What if people write nasty things?
8. There are security implications
9. It’s an IT issue and not your job
10. Our bureaucracy couldn’t work with this stuff
11. What about the porn and other unsuitable material?
12. What if our staff spend all day on these things?
13. It’s been filtered because of ‘x’
14. Staff don’t want to learn new things
15. We’ve never done it this way
16. We can’t have everyone doing their own thing!
17. IT can’t support all of this!
18. These resources could be unreliable
19. It has advertising
20. But we have a CMS for that
21. We can’t protect staff privacy
22. All resources must be available equally to all
23. What about all the legal implications?
24. It might contravene our Acceptable Use Policy
25. No. You can’t
So...
Change the conversation
What’s the worst that could happen?
Don’t ask ‘Who will let me?’
Say ‘Who will stop me?’
Thanks to: Barbed wire:  http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/ Wire fence:  http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/   Thames Barrier  http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/ Fence  http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/   Brighton Marina  http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/ Barbed wire  http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/   Security barriers  http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/   Park gate  http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/   Security barriers  http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/   Caution tape  http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/   Great Barrier Reef  http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/   Bike seat barriers  http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/   London underground  http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/   Leaf  http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/   Wooden fort  http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/   Padlock  http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/   Dry stone wall  http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/   Country fencing  http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/   Rusty keyhold  http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/   No entry sign  http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/   Stonewall Jackson  http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/   Brick wall  http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/   Security gates  http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/   Jail bars  http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/   Yellow knot  http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/   Sound barrier  http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/   Open padlock  http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/   Field  http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/   Mountains  http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/   Mountains 2  http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/

25barrierstoweb2implimentation 101129161749-phpapp02

  • 1.
    25 barriers toWeb 2 implementation ... and how to overcome them. Phil Bradley http://www.philb.com
  • 2.
  • 3.
    2. We can’tmeasure its effectiveness
  • 4.
    3. We don’thave the time to do this
  • 5.
    4. We haveto get it right first time
  • 6.
    5. What ifthe application goes down?
  • 7.
    6. We don’town the resource and can’t brand it
  • 8.
    7. We can’tblog. What if people write nasty things?
  • 9.
    8. There aresecurity implications
  • 10.
    9. It’s anIT issue and not your job
  • 11.
    10. Our bureaucracycouldn’t work with this stuff
  • 12.
    11. What aboutthe porn and other unsuitable material?
  • 13.
    12. What ifour staff spend all day on these things?
  • 14.
    13. It’s beenfiltered because of ‘x’
  • 15.
    14. Staff don’twant to learn new things
  • 16.
    15. We’ve neverdone it this way
  • 17.
    16. We can’thave everyone doing their own thing!
  • 18.
    17. IT can’tsupport all of this!
  • 19.
    18. These resourcescould be unreliable
  • 20.
    19. It hasadvertising
  • 21.
    20. But wehave a CMS for that
  • 22.
    21. We can’tprotect staff privacy
  • 23.
    22. All resourcesmust be available equally to all
  • 24.
    23. What aboutall the legal implications?
  • 25.
    24. It mightcontravene our Acceptable Use Policy
  • 26.
    25. No. Youcan’t
  • 27.
  • 28.
  • 29.
    What’s the worstthat could happen?
  • 30.
    Don’t ask ‘Whowill let me?’
  • 31.
    Say ‘Who willstop me?’
  • 32.
    Thanks to: Barbedwire: http://www.flickr.com/photos/tearsandrain/2868003710/sizes/l/in/photostream/ Wire fence: http://www.flickr.com/photos/thecaucas/2788775729/sizes/l/in/photostream/ Thames Barrier http://www.flickr.com/photos/koltregaskes/740748269/sizes/l/in/photostream/ Fence http://www.flickr.com/photos/jordialfaro/4625488604/sizes/o/in/photostream/ Brighton Marina http://www.flickr.com/photos/dominicspics/4754017940/sizes/l/in/photostream/ Barbed wire http://www.flickr.com/photos/vogelium/187744625/sizes/o/in/photostream/ Security barriers http://www.flickr.com/photos/misterben/501928491/sizes/l/in/photostream/ Park gate http://www.flickr.com/photos/ell-r-brown/4624850459/sizes/l/in/photostream/ Security barriers http://www.flickr.com/photos/ell-r-brown/4759572931/sizes/l/in/photostream/ Caution tape http://www.flickr.com/photos/fatty/52186368/sizes/l/in/photostream/ Great Barrier Reef http://www.flickr.com/photos/dicknella/3080681304/sizes/l/in/photostream/ Bike seat barriers http://www.flickr.com/photos/herzogbr/1500089833/sizes/l/in/photostream/ London underground http://www.flickr.com/photos/tompagenet/318656457/sizes/l/in/photostream/ Leaf http://www.flickr.com/photos/lincolnian/2018870787/sizes/o/in/photostream/ Wooden fort http://www.flickr.com/photos/sigma/166169671/sizes/o/in/photostream/ Padlock http://www.flickr.com/photos/lizjones/295567490/sizes/l/in/photostream/ Dry stone wall http://www.flickr.com/photos/8507625@N02/3418922443/sizes/l/in/photostream/ Country fencing http://www.flickr.com/photos/lukinosity/4976811640/sizes/l/in/photostream/ Rusty keyhold http://www.flickr.com/photos/auntiep/179105281/sizes/l/in/photostream/ No entry sign http://www.flickr.com/photos/antphotos/2386609497/sizes/l/in/photostream/ Stonewall Jackson http://www.flickr.com/photos/martinpro/3324213683/sizes/l/in/photostream/ Brick wall http://www.flickr.com/photos/vizzzual-dot-com/2226095398/sizes/l/in/photostream/ Security gates http://www.flickr.com/photos/wolflawlibrary/3814435509/sizes/l/in/photostream/ Jail bars http://www.flickr.com/photos/62387405@N00/228803447/sizes/l/in/photostream/ Yellow knot http://www.flickr.com/photos/limonada/214375219/sizes/l/in/photostream/ Sound barrier http://www.flickr.com/photos/sp8254/4915357604/sizes/l/in/photostream/ Open padlock http://www.flickr.com/photos/topcat_angel/1830725234/sizes/l/in/photostream/ Field http://www.flickr.com/photos/abstract_effects/4817648093/sizes/l/in/photostream/ Mountains http://www.flickr.com/photos/abstract_effects/4335246844/sizes/o/in/photostream/ Mountains 2 http://www.flickr.com/photos/abstract_effects/4157866475/sizes/o/in/photostream/