This document contains a collection of short talks or tips about pitching from Lowe Profero. It discusses how agencies often give away their strategic thinking for free during pitches in hopes of winning implementation work. It emphasizes that the implementation work is often a commodity, and agencies would be better off focusing on insights and strategy during pitches. The document provides 25 tips for pitching, such as practicing extensively, focusing on insights rather than gimmicks, telling a story with the work, and making it clear what's in it for the client.
Should you hire a contractor instead of a regular employeeCarl-Johan Larsson
So you need something done, it can be a web app, a mobile app or pretty much anything in the IT world you can think of, but should you hire people and come to work for you or should you use a contractor?
There are a lot of things to consider when making this decision, I will list a few and then propose a solution in the end. As you will soon see, I'm a bit biased, but bare with me.
The advent of modern technology and a fundamental shift in young people's cognition has created an environment where multi-tasking and instant gratification have become the norm. This session looks at how literacy and writing skills fit into the 21st Century English classroom and how to make these essential skills engaging, meaningful, and fun.
Free seminar for English teachers in BKC-IH Moscow Teacher Training Centre
Should you hire a contractor instead of a regular employeeCarl-Johan Larsson
So you need something done, it can be a web app, a mobile app or pretty much anything in the IT world you can think of, but should you hire people and come to work for you or should you use a contractor?
There are a lot of things to consider when making this decision, I will list a few and then propose a solution in the end. As you will soon see, I'm a bit biased, but bare with me.
The advent of modern technology and a fundamental shift in young people's cognition has created an environment where multi-tasking and instant gratification have become the norm. This session looks at how literacy and writing skills fit into the 21st Century English classroom and how to make these essential skills engaging, meaningful, and fun.
Free seminar for English teachers in BKC-IH Moscow Teacher Training Centre
Section I introduces the Workshop and describes how users can best use each Workshop section to learn about profitability improvement. Who in your organization would most likely benefit from attending the Workshop and why they should attend are discussed here.
Let’s face it. Every industry has its own marketing buzzwords. Buzzwords can start off as useful terms, but they get bandied around so much they start to lose their original meaning. As a result, from a communications perspective, you risk getting lost in the crowd. Just because your competitors use a term, it doesn’t mean that you should!
When it comes to overused jargon, arguably some of the biggest offenders are those in the enterprise IT space. ‘Cyber’ this,
‘big data’ that, ‘cloud’ the other; the industry is riddled with terminology we hear time and time again.
It’s a case of ‘they’re using it, we need to.’ Missteps are most noticeable at trade shows where ‘marketing speak’ is front and center. Unfortunately, some have taken this to a place where words simply have no meaning. At a crowded event, why use similar messaging to your competitor next door?
We talked to IT industry journalists, analysts and companies about the phrases they’re sick and tired of hearing. And here are the biggest offenders...
Responding to Reviews Builds Trust with Your CandidatesGlassdoor
With 90% of Glassdoor users finding the employer perspective useful when deciding where to work, you don't want to shortchange your reputation.
In fact, responding to reviews promptly and in a non-defensive voice builds trust with your candidates, many of whom may just be starting their job search. After all, first impressions count!
DosTwo Knowing Creates Progress presentation July 2020stuwilson.co.uk
At DosTwo we provide connected thinking to unearth the opportunities that inhabit the challenges our clients face. We’re fast and flexible, our mental agility makes change happen. We love what we make, we cultivate a way forward.
DosTwo - Knowing creates progress
7 Real Estate Leaders Weigh-In On The Best Recruitment StrategiesGryphTech Inc.
We asked 7 industry experts one question "What is the best low cost recruitment strategy that doesn't break the bank" and compiled their valuable responses and insights into this report by iBroker. http://goibroker.com
Techniques for getting your message across in 30 seconds or less. Optimize your voice mail technique:
- examples of good and bad voice mail messages
- tips for achieving voice mail success
- #DOVoicemail
Seven Deadly Habits of Ineffective Software ManagersTechWell
As if releasing a quality software project on time were not difficult enough, poor management of planning, people, and process issues can be deadly to a project. Presenting a series of anti-pattern case studies, Ken Whitaker describes the most common deadly habits—along with ways to avoid them. These seven killer habits include mishandling employee incentives; making key decisions by consensus; ignoring proven processes; delegating absolute control to a project manager; taking too long to negotiate a project’s scope; releasing an “almost tested” product to market; and hiring someone who is not quite qualified—but liked by everyone. Whether you are an experienced manager struggling with some of these issues or a new software manager, take away invaluable tips and techniques for correcting these habits—or better yet, for avoiding them altogether. As a bonus, every delegate receives a copy of Ken’s full-color Seven Deadly Habits comic.
Responding to Reviews Builds Trust with Your CandidatesGlassdoor
Join Glassdoor and AJAX Workforce Marketing to learn the importance of responding to reviews, how often you should respond, and the 5 crucial do's and don'ts to follow when responding to user generated content.
Cooper Law Partners prides itself on effectively advocating for maximum compensation in injury cases. Our lawyers have one mission: to win for you. We refuse to accept any payment for our services until we win or successfully settle your case.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
More Related Content
Similar to Lowe Profero Short Talks - 25 things About Pitching to Win
Section I introduces the Workshop and describes how users can best use each Workshop section to learn about profitability improvement. Who in your organization would most likely benefit from attending the Workshop and why they should attend are discussed here.
Let’s face it. Every industry has its own marketing buzzwords. Buzzwords can start off as useful terms, but they get bandied around so much they start to lose their original meaning. As a result, from a communications perspective, you risk getting lost in the crowd. Just because your competitors use a term, it doesn’t mean that you should!
When it comes to overused jargon, arguably some of the biggest offenders are those in the enterprise IT space. ‘Cyber’ this,
‘big data’ that, ‘cloud’ the other; the industry is riddled with terminology we hear time and time again.
It’s a case of ‘they’re using it, we need to.’ Missteps are most noticeable at trade shows where ‘marketing speak’ is front and center. Unfortunately, some have taken this to a place where words simply have no meaning. At a crowded event, why use similar messaging to your competitor next door?
We talked to IT industry journalists, analysts and companies about the phrases they’re sick and tired of hearing. And here are the biggest offenders...
Responding to Reviews Builds Trust with Your CandidatesGlassdoor
With 90% of Glassdoor users finding the employer perspective useful when deciding where to work, you don't want to shortchange your reputation.
In fact, responding to reviews promptly and in a non-defensive voice builds trust with your candidates, many of whom may just be starting their job search. After all, first impressions count!
DosTwo Knowing Creates Progress presentation July 2020stuwilson.co.uk
At DosTwo we provide connected thinking to unearth the opportunities that inhabit the challenges our clients face. We’re fast and flexible, our mental agility makes change happen. We love what we make, we cultivate a way forward.
DosTwo - Knowing creates progress
7 Real Estate Leaders Weigh-In On The Best Recruitment StrategiesGryphTech Inc.
We asked 7 industry experts one question "What is the best low cost recruitment strategy that doesn't break the bank" and compiled their valuable responses and insights into this report by iBroker. http://goibroker.com
Techniques for getting your message across in 30 seconds or less. Optimize your voice mail technique:
- examples of good and bad voice mail messages
- tips for achieving voice mail success
- #DOVoicemail
Seven Deadly Habits of Ineffective Software ManagersTechWell
As if releasing a quality software project on time were not difficult enough, poor management of planning, people, and process issues can be deadly to a project. Presenting a series of anti-pattern case studies, Ken Whitaker describes the most common deadly habits—along with ways to avoid them. These seven killer habits include mishandling employee incentives; making key decisions by consensus; ignoring proven processes; delegating absolute control to a project manager; taking too long to negotiate a project’s scope; releasing an “almost tested” product to market; and hiring someone who is not quite qualified—but liked by everyone. Whether you are an experienced manager struggling with some of these issues or a new software manager, take away invaluable tips and techniques for correcting these habits—or better yet, for avoiding them altogether. As a bonus, every delegate receives a copy of Ken’s full-color Seven Deadly Habits comic.
Responding to Reviews Builds Trust with Your CandidatesGlassdoor
Join Glassdoor and AJAX Workforce Marketing to learn the importance of responding to reviews, how often you should respond, and the 5 crucial do's and don'ts to follow when responding to user generated content.
Cooper Law Partners prides itself on effectively advocating for maximum compensation in injury cases. Our lawyers have one mission: to win for you. We refuse to accept any payment for our services until we win or successfully settle your case.
Similar to Lowe Profero Short Talks - 25 things About Pitching to Win (20)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.