It’s no secret that Tesla collects in depth data and performs advanced analytics to improve every aspect of its car. In fact, analytics recently saved the face of Tesla, in an open data-driven war between Tesla CEO, Elon Musk and a journalist from the New York Times. Having been described by one observer of auto technology as an “iPad on wheels” a reference to the amount of computing power in the mid-range electric car, the Tesla uses analytics across the board to help them strengthen their capabilities and understanding, while also staying on top of product design and innovation. This infographic explores the ways analytics is being used by Tesla to compete in the automobile industry.