Austin is growing rapidly with the addition of 58 new residents per day, drawn by technology companies opening offices there. This has led to a more diverse and affluent population with sophisticated style. As a result, national brands like Tory Burch, Warby Parker, and TOMS are keeping customers local rather than sending them elsewhere in Texas. New retail developments are moving in but not pushing out long-standing vintage stores and favorites. A new $130 million high-rise development promises coveted retail space and will test whether major development can still "Keep Austin Weird."