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The Power of Twitter and Twitter Hashtags


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How to leverage the power of Twitter and Twitter Hashtags. What Twitter is. What the anatomy of a Tweet is (courtesy of Twitter), what Hashtags are (courtesy of Twitter) and how to use them strategically to promote yourself or your business (including an example from the movie Inception), how to use (the daily Twitter newspaper), how to choose between hashtags using and, and how to gauge your Twitter success with analytics tools: Klout and SocialMention.

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The Power of Twitter and Twitter Hashtags

  1. 1. The Power of Twitter and Twitter Hashtags Presented by: Karl Kasca 626-795-9568 [email_address]  Follow me on Twitter: Connect with me on LinkedIn: Presentations at: ©, Karl Kasca, 2011. AllRightsReserved. 01/18/11
  2. 2. Twitter <ul><li>Micro-blog: 140-character “Tweets” (posts). </li></ul><ul><li>Bio: 160-character Bio/profile. </li></ul><ul><li>Photo: Just you! </li></ul><ul><li>Use valuable/interesting tweets </li></ul><ul><li>Can’t think of any?  </li></ul><ul><ul><li>Search for your expertise/topic/industry… </li></ul></ul><ul><ul><li>E.g.: Speaking: </li></ul></ul><ul><li>Twitter overview: & video </li></ul>©, Karl Kasca, 2011. AllRightsReserved.
  3. 3. Anatomy of a Tweet <ul><li>Tweet Author : The author’s name should be presented as the author's Twitter username or name with the username present. The name should be linked to the user's Twitter profile page at , or within your service’s internal representation of the author’s profile, which should contain a link to the user’s Twitter profile page. The author’s username should be styled differently than the Tweet text and links (bold, color, size, or other typographic convention), and should not be preceded by an @ symbol. </li></ul><ul><li>@mentions : Mentions of other Twitter usernames must link to the profile page at or within your service’s internal representation of the user’s profile, which should contain a link to the user’s Twitter profile page. </li></ul><ul><li>Hashtags : If any hashtags ('#' followed by a string of characters) are mentioned in the Tweet, they should link to a search results page for that query term or an internal representation of the results containing a link to the Twitter search page. </li></ul><ul><li>URLs : If any URLs are included in the Tweet, they must be hyperlinked and the hyperlink must link to the location passed through the API. Hyperlinked URLs are best displayed when visually differentiated (colors or underline). </li></ul><ul><li>Branding : If one Tweet is displayed independently, it must be labeled with either the Twitter wordmark or the Twitter Bird, or with text reading &quot;Content from Twitter.&quot; If multiple Tweets are grouped, the Twitter wordmark or &quot;Content from Twitter&quot; must be placed in a close proximity to the grouped content. </li></ul><ul><li>Source content & image credit: Twitter: </li></ul>©, 2011, Karl Kasca. AllRightsReserved.
  4. 4. What are Hashtags? <ul><li>Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. </li></ul><ul><li>Hashtags: helping you find interesting Tweets </li></ul><ul><li>People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. </li></ul><ul><li>Clicking on a hashtagged word in any message shows you all other Tweets in that category. </li></ul><ul><li>Hashtags can occur anywhere in the Tweet. </li></ul><ul><li>Hashtagged words that become very popular are often Trending Topics. </li></ul><ul><li>Example: Below, @VegNews added the hashtag before the word &quot;vegan&quot; in their message. The word is now a link to search results for all Tweets containing &quot;#vegan&quot; in the message. </li></ul><ul><li>Source content and image credit: Twitter Help Center/Support: </li></ul><ul><ul><li> </li></ul></ul>©, 2011, Karl Kasca. AllRightsReserved.
  5. 5. Example: The #Speaking Daily & <ul><li>1) Tweet  </li></ul><ul><ul><li>Hashtag: </li></ul></ul><ul><ul><ul><li>#speaking  </li></ul></ul></ul><ul><ul><li>Source: </li></ul></ul><ul><li>  </li></ul><ul><li>Effect: Tweet pulled by, </li></ul><ul><li>the daily Twitter newspaper! </li></ul><ul><ul><li>Source: http:// /tag/speaking & </li></ul></ul><ul><ul><li>How to use </li></ul></ul>©, 2011, Karl Kasca. AllRightsReserved.
  6. 6. #inception <ul><li>Tweeted about movie Inception: </li></ul><ul><li>Source:!/KarlKasca/status/21766114602 </li></ul><ul><li>Effect: Within minutes, six (6) personal trainers followed me on Twitter! </li></ul>©, 2011, Karl Kasca. AllRightsReserved.
  7. 7. Strategy <ul><li>Tweet re: your expertise, topic, industry, etc. </li></ul><ul><li>Use hashtags to attract others (to follow you & your expertise) </li></ul><ul><li> : Find (more) hashtags </li></ul><ul><ul><li>Reverse-engineer: Find related hashtags being used </li></ul></ul><ul><li>Tip: Don’t overuse hashtags: 3 or less! </li></ul><ul><li>TweetReach : Choice? See which hashtags have most reach… </li></ul><ul><li>Source: </li></ul>©, 2011, Karl Kasca. AllRightsReserved.
  8. 8. Is it working? - How to measure your impact & reach <ul><li>Klout </li></ul><ul><li>Source: </li></ul><ul><li>SocialMention </li></ul><ul><li>Source: Social Mention: </li></ul>©, Karl Kasca, 2011. AllRightsReserved.