New Toy work with brands to help develop their mobile proposition in the most effective, relevant direction - across mobile internet, mobile applications, messaging and more. For retail brands, we are a tipping point where mobile will soon become the optimum channel for retailers to engage and trade with their customers. This document highlights 22 compelling reasons why retail brands should be taking their mobile strategy seriously. info@newtoylondon.com www.newtoylondon.com @newtoylondon.com