As the creators of 'Distill Ventures', we often get asked what our top tips for entrepreneurs and start-ups are. Over the years we've come up with some real gems and we'd like to share them with you. Come and visit Independents United to find out more and to take away your own pack of mantras. www.iu-hq.com www.distillventures.com

1. MANTRAS FOR
EN TRE PRENEURS TO LIVE BY
- 2015 -

2. HELLO, WE’RE IU, CREATORS OF
THE WORLD’S FIRST SPIRITS
ACCELERATOR – DISTILL VENTURES
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A LITTLE ABOUT IU
We’re a small innovation agency,
based in central London.
We thrive on change and we love the new, the bold
and the different. Whether it's using new technologies,
rapid product development or disruptive business
models, we like answering the tough questions that
other people try and avoid.
We partner with big global brands and small start-ups
alike, some of which we invest in and incubate.
Sometimes we work on our own ventures too.

4. THAT’S WHERE
DISTILL VENTURES
COMES IN
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To help global drinks leader Diageo ensure that they
always have the best spirit brands in their portfolio we
re-invented their product innovation process by taking
it outside of the company.
Drawing on our investing and startup experience,
we took the accelerator model from the tech space
into drinks, creating Distill Ventures.
Distill Ventures funds and assists the development
and growth of the next great spirit brands, creating a
pipeline of acquisition opportunities for Diageo to
keep them ahead of the competition.
A LITTLE ABOUT DISTILL VENTURES

6. SO WHY THE ‘MANTRAS’?
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We often get asked what one piece of advice
we’d give startups if we could…
Over the years we’ve collected a number of gems
and have distilled them down to 22 key mantras
for our Distill Ventures entrepreneurs to live by.

7. NOW WE HAVE THESE WRITTEN
DOWN, WHY NOT SHARE THEM WITH
ALL PROSPECTIVE ENTREPRENEURS
WE MEET?…
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30. WE’RE ALWAYS OPEN TO MEETING
NEW & INTERESTING PEOPLE
POP IN AND SEE US AND WE’LL GIVE YOU A PACK
OF MANTRAS OF YOUR OWN TO TAKE AWAY
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33. THANK YOU
WEB iu-hq.com
TEL 020 7748 5208
TWEET @iuhq