This document is a capstone report submission for a postgraduate program. It contains 6,202 words and was submitted on March 7, 2023. The originality report shows that the majority of the content is original work by the student author, with some minor portions attributed to various internet sources and academic publications.

1. 21PGDM-BHU102
by Soumyajit Karmakar
Submission date: 07-Mar-2023 03:27AM (UTC+0530)
Submission ID: 2030160905
File name: SoumyajitKarmakar_Capstone_Report.docx (1.39M)
Word count: 6202
Character count: 35187

2. 5

3. 4
27

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30

5. 3
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8. 26
39

9. 35
36

12. 4
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15. 21

16. 12
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34

17. 4
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26. 11
13
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28. 9

29. 1
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6
9
37

30. 1
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1
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40

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34. 14
20
20
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29

36. 7
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37. 7
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38. 7
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40. 14%
SIMILARITY INDEX
11%
INTERNET SOURCES
6%
PUBLICATIONS
8%
STUDENT PAPERS
1 1%
2 1%
3 1%
4 1%
5 1%
6 1%
7 1%
8 1%
21PGDM-BHU102
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Kuala Lumpur Infrastructure
University College
Student Paper
www.dcsmat.ac.in
Internet Source
imibh.edu.in
Internet Source
www.coursehero.com
Internet Source
Submitted to International Management
Institute
Student Paper
Submitted to Roehampton University
Student Paper
etheses.whiterose.ac.uk
Internet Source
form.jotform.com
Internet Source

41. 9 <1%
10 <1%
11 <1%
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17 <1%
Jeoung Yul Lee, Young Soo Yang, Pervez N.
Ghauri, Byung Il Park. "The Impact of Social
Media and Digital Platforms Experience on
SME International Orientation: The
Moderating Role of COVID-19 Pandemic",
Journal of International Management, 2022
Publication
Submitted to Buckinghamshire Chilterns
University College
Student Paper
macsphere.mcmaster.ca
Internet Source
pdfs.semanticscholar.org
Internet Source
cyberleninka.org
Internet Source
projekter.aau.dk
Internet Source
hephaestus.nup.ac.cy
Internet Source
medium.com
Internet Source
Andrew T Stephen. "The role of digital and
social media marketing in consumer
behavior", Current Opinion in Psychology,
2016

42. 18 <1%
19 <1%
20 <1%
21 <1%
22 <1%
23 <1%
24 <1%
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27 <1%
Publication
Submitted to Massey University
Student Paper
lib.euser.org
Internet Source
Baines, Paul, Antonetti, Paolo, Rosengren,
Sara. "Marketing", Marketing, 2022
Publication
Submitted to Liberty University
Student Paper
en.wikipedia.org
Internet Source
Lawdermilt, Sherry Corrine. "Self-Me: An
Examination of Social Media Usage on the
Self-Authorship of College Students.", The
University of North Dakota, 2020
Publication
Submitted to University of Stirling
Student Paper
media.proquest.com
Internet Source
www.emerald.com
Internet Source
Submitted to Institute of Management
Technology
Student Paper

43. 28 <1%
29 <1%
30 <1%
31 <1%
32 <1%
33 <1%
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docs.google.com
Internet Source
www.slideshare.net
Internet Source
www.studymode.com
Internet Source
www.zuv.uni-heidelberg.de
Internet Source
envirecon.com
Internet Source
pnmpr.com
Internet Source
smrj.ssrc.ac.ir
Internet Source
www.creativelink.com
Internet Source
docshare.tips
Internet Source
iceb.johogo.com
Internet Source
www.acrwebsite.org
Internet Source
www.ccsenet.org
Internet Source

44. 40 <1%
41 <1%
Exclude quotes On
Exclude bibliography On
Exclude matches Off
Mohammadali Koorank Beheshti, Mahesh
Gopinath, Sama Ashouri, Saeed Zal. "Does
polarizing personality matter in influencer
marketing? Evidence from Instagram", Journal
of Business Research, 2023
Publication
Yassin, Cherouk Amr Abdel Hakim.
"Understanding Impulse Buying Behaviour the
Role of Promotions Emotions and Cognitive
Dissonance", Universidade do Minho
(Portugal), 2021
Publication