This document discusses the role of researchers in the innovation process and presenting trade-offs to policymakers. It argues that single-issue policies can be damaging, and that researchers should present evidence of trade-offs to inform debates. Researchers need to establish credibility, relevance and legitimacy with different audiences. They must conduct rigorous, ongoing science to provide examples of trade-offs and communicate knowledge to different parties in the policy process. Dedicated teams are also needed for effective science communication to non-expert audiences.