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Uno de los temas poco desarrollados entre los editores de revistas científicas tiene que ver con el uso del marketing como herramienta estratégica para darle visibilidad a las ediciones, captar buenos artículos y difundirlos ampliamente en comunidades específicas. En este sentido, esta presentación presenta algunas de las estrategias de marketing para revistas científicas utilizando herramientas de la web 2.0. Espero sea de gran utilidad.
6. this.rowTemp += nbNoteStr;
return this.rowTemp;
function showMoreText(id)
//grab old item height
var oldItemHeight = $('#nbItem_'+id).height();
//retrieve the content from the array
$('#text_'+id).html(contentObject[id])
//store Click Here For Details id a list of opened objects
fullTextList.push(id.toString());
var newContainerHeight = $("#nbItemContainer").height() + ($('#nbItem_'+id).height()-
oldItemHeight);
$("#nbItemContainer").css('height', newContainerHeight);
//reinitialize scroll
window.api.reinitialise();
lastNBObjStr = '';
function isNewData(data)
isNewTemp = false;
currNBObjStr = '';
$.each(data.updates, function(ind)
currNBObjStr = currNBObjStr + data.updates[ind].objId + data.updates[ind].date;
);
//console.log('x'+currNBObjStr);
//console.log('y'+lastNBObjStr);
if(currNBObjStr != lastNBObjStr)
isNewTemp = true;
else
7. //console.log('no refresh');
lastNBObjStr = currNBObjStr;
return isNewTemp;
isHeaderLinkLoaded = false; // flag to check if the header link is loaded
isShareLinkLoaded = false; // flag to check if the share link is loaded
isDoneLoading = false; // flag to check if the html is done loading in the jScrollPane
function newsBulletin(data)
if(data)
isNewDataFlag = isNewData(data);
if(isNewDataFlag)
//clear contents http://www.webmd.com/diet/lose-weight-fast-how-to-do-it-safely?page=2 first
newsbulletin.nbDiv.innerHTML = '';
//console.log('refresh');
updates = data.updates;
headerLink = data.widgetLink;
shareLink = data.shareLink;
if (headerLink != '' headerLink != null !isHeaderLinkLoaded)
var twitterImg = " "
$("#newsbulletin .midcontainer .widget_head").append("");
$("#newsbulletin .midcontainer .widget_head .twitterLink a .twitterContent").append("" +
twitterImg + "");
isHeaderLinkLoaded = true;
//clear the author cutouts array
newsbulletin.authorCutouts = [];
// check to see if there is a height set for container, if so clear it
// prevents cacheing
8. var hasHeight = $('#nbItemContainer').attr('style');
if (typeof hasHeight != 'undefined')
$('#nbItemContainer').removeAttr('style');
$.each(updates, function(ind)
var itemDetails = new Object();
it = updates[ind];
//populate the itemDetails object
itemDetails.id = it.objId;
itemDetails.title = it.title;
itemDetails.objType = it.objType;
itemDetails.link = it.link;
itemDetails.date = it.date;
itemDetails.label = it.label;
itemDetails.author = it.author.name;
itemDetails.authorbio = it.author.bio;
itemDetails.authorfb = it.author.facebook;
itemDetails.authortwitter = it.author.twitter;
itemDetails.feed = it.feed;
itemDetails.category = it.category;
//set defaults if item is a status update
if(itemDetails.label == 'Status Update')
if(it.author.image == '')
it.author.image = 'http://a.abcnews.com/assets/images/abc_news_logo_84x84.png'
if(it.author.name == '')
itemDetails.author = 'ABC News'
itemDetails.authorfb = 'http://www.facebook.com/abcnews'
9. itemDetails.authortwitter = 'http://twitter.com/abc'
//only pass the author image if it's not displayed in any of the items yet
if($.inArray(it.author.image, newsbulletin.authorCutouts) == -1)
itemDetails.authorimage = it.author.image;
//add to ignore list
if(it.author.image != '' ($.inArray(it.author.image, newsbulletin.authorCutouts) == -1))
newsbulletin.authorCutouts.push(it.author.image);
if(it.text != '')
itemDetails.text = it.text;
else
itemDetails.bgPos = 'bottom right';
if (it.notes)
itemDetails.notes = it.notes;
//build a name value pair list of id/text
contentObject[itemDetails.id] = itemDetails.text
itemDetails.isExpanded = ($.inArray(itemDetails.id, fullTextList) -1) ? true : false;
//build markup
$("#nbItemContainer").append(newsbulletin.displayItems(itemDetails));
);
$("#nbItemContainer").append('');
//set the height of container div
$("#nbItemContainer").css('height',$("#nbItemContainer").height());
if (shareLink != '' shareLink != null !isShareLinkLoaded)
$("#newsbulletin .midcontainer .nbFooter").css("height":"35px", "border-top":"1px solid #d5d5d5",
"border-bottom":"border-bottom:1px solid #eaeaea");
$("#newsbulletin .midcontainer .nbFooter").append("");
11. // we could call "pane.jScrollPane(settings)" again but it is
// more convenient to call via the API as then the original
// settings we passed in are automatically remembered.
// Initialization of the container should be done after all the markup has been loaded
// since there is no listener that could be passed into reinitialise() for callback
if (isDoneLoading)
window.api.reinitialise();
isDoneLoading = false;
, 5000);
;
addOnload(newsbulletin.load());
