This is an overview I created during my internship with the Jacksonville Armada FC to present to potential sponsors to show them what our organization is all about.

1. 2017 Jacksonville Armada FC
Overview

2. A UniqueOpportunity
TheJacksonvillearea is growing rapidly.People are cominghere for the
outstandinglifestyle and career opportunities. Jacksonville’syounger
thanaverageresidents are entering their prime earning years. That’s
great news forSponsors!
Socceris thefastest-growing sport in theUnitedStatesboostedby the
fastest-growingHispanic populationandgrowing television coverage
andparticipatoryinterest. It appealstothe youngerdemo.
Partners havea uniqueopportunity totakeadvantageof thatinterest
inNE Florida,to teamupwith ournew professional teamandit’s
programs regionally, nationallyandinternationally and togrow withus
as we deliver deep engagement withyourkeydemographicsthrough
associationwith ournew team andleague.

3. Meet the Owner
Robert Palmer , Owner & CEO of Robert
Palmer Companies
“I caredeeply abouttheJacksonvillemarket andhave
bothpersonaland professional interests inthe area. My
teamat Robert PalmerCompaniesandIlook forward to
bringing ourprovenmarketing andbusiness strategies
to this outstandingorganization.”

4. Meet the Coach
MARK LOWRY, HEAD COACH
“For me, it’s important that we as a staff andwe as aclub everydaygiveeverything we have, so we try andfocus allof
our motions on just being better at what we do.We want notjust the team to besuccessful, but thecityof Jacksonville
tobe successful. We want topour ourselves into the community. We want toshow them, we’re not just hereto play
soccer. We’re here togive backas well.”
Mark Lowry was named head coach of the Jacksonville Armada on Oct. 4, 2016.

5. The NASL: America’s Fastest-Growing Soccer League
ArmadaFC numbersto date:
2017Average:?????
Growing together!
TheNASLis welcomingnew
teamsfor the2018season!

6. 2017/2018 Kit
Our two presenting partners;
RP Funding and Community First CreditUnion,
remain prominently displayed on the new kits.

7. Hodges Stadium
UNF Hodges Stadium, Jacksonville, FL. Hodges Stadium is
a multi-purpose stadium at the University of North
Florida (UNF), and the home field for the North Florida
Ospreys soccer, track and field, and cross country teams.
It is located on the university's campus in Jacksonville,
Florida, U.S. It is named for George and Kernan Hodges,
who donated $2million toupgrade the facility in 2006.
Capacity:12,000

8. MediaPartners
EVERYWEEKREACHING HOMESDURING
SEASON
CBSSPORTSNETWORKISAVAILABLEIN HOMES
BEINSPORTSISAVAILABLEIN HOMES
FivefallmatcheswillbebroadcastonJacksonville’s#1watched
newsstation–inPrimeTime.
ofoursixteenFallmatcheswillbeonCW17.
2017FallHomeMatches
onourOrlando
Broadcaster.

9. BASED ON OUR RESEARCH, ARMADA FC SUPPORTERS ARE:
MILLENNIALS AND GENERATION X ADULTS AGES 18-35
COMMITTED SOCCER FANS AGES 25-55 WHO HAVE A PARTICULAR INTEREST IN EPL, MLS, AND USMNT
SOCCER FAMILIES LED BY SOCCER MOMS AND DADS
SPECIFIC SOCCER PASSIONATE ETHNIC GROUPS INCLUDING (BUT NOT LIMITED TO):
• HISPANIC/LATINO POPULATIONS (Mexican, Caribbean, South American)
• EASTERN EUROPEAN/RUSSIAN POPULATIONS (Croatia, Lithuania, Estonia, Poland)
• WESTERN EUROPEAN POPULATIONS (UK, Irish, German, Scandinavian)
Market analysis: Who are our fans?
• 150,000 + soccer fans live in the
Jacksonville area.
• 45,000 people attended the 2014 World
Cup Jacksonville friendly.
• Over 20,000 children age 5-18 compete
in club soccer.
• Jacksonville is home to the #1 adult
amateur soccer league in Florida.

10. SocialMedia
 29,391Likes
 75+Posts this season
 189,314Post engagements this season
 19,307Followers
 14,480Tweets since 2014
 1,766@Mentions
 2.4% average monthly increase
 12,121Followers
 604new followers sinceJuly18,2017

11. “Ourmass media approach is runningcommercials acrossall major stations and including our
sponsorsin those commercials allows them toreacheveryone in Jacksonville, not just the
Armada fan base–that is unique.“
Our Owner Spreading theBrands