The Clinical Outcomes Publication (COP) program has successfully published over 50 clinical indicators covering more than 550,000 patient episodes. The goals of COP are to stimulate clinical improvement, monitor consultant outcomes, reassure patients, and support shared decision making. The ambitions for 2016-2020 are to strengthen data quality, widen coverage to more specialties like ophthalmology and trauma, and publish at more granular levels. Keys to success include engaging clinical leaders, continuing investment, defining quality standards, and maximizing local stakeholder engagement in areas like commissioning, appraisal, and board oversight. The pathway to COP will focus on publishing team and consultant measures from existing and new specialties.