SlideShare a Scribd company logo
1 of 126
Download to read offline
VM – Mido 2012 update
fred_gb
fred_gb
A PASSIONATE MAN

« C’est dans la passion que je puise mon
inspiration »

The life of Fred Samuel is a modern-day epic.
As a citizen of the world, sportsman ahead of his time
and creative personality with innate business acumen,
he built his life far away from the beaten track.
A PASSIONATE MAN

1908, Fred SAMUEL was born in Buenos Aires.
His father had a jewellery store in Calle Florida in Buenos Aires.
In 1918, Fred came to Paris.
A PASSIONATE MAN

1936, Fred Samuel was 28 years old when he opened his first jewellery store in Paris, 6 rue Royale.
A PASSIONATE MAN

He became a great figure of jewellery. Success beckoned from the very beginning and his creations multiplied.
As Fred’s heart beat in time with the lively rhythm of his creative passion, the whole world listened.
A PASSIONATE MAN

1939. Already a father and a company founder, he chose to join the Foreign Legion during the Second
World War to defend his country and origins.
He fought to build a name and a reputation for himself.
A PASSIONATE MAN

50’ 60’ His creations but also his enthusiasm and his friendly personality made him a celebrity.
From American stars to sovereigns, Fred’s clients became his friends.
A PASSIONATE MAN

70’ 80’ He became an unavoidable personality of the Riviera in France, where he opened his
second shop.
CONTINUING THE PASSION

1995, la maison Fred opened the second chapter of its history when it joined LVMH.
Mr Samuel thus acquired the assurance that his brand would remain and flourish within a group that was
protective of French traditions and expertise, which had been able to take luxury to new stratospheric levels.
CONTINUING THE PASSION

1999, la maison FRED opened the boutique 7, Place Vendôme.
The innovative spirit of the brand also shines forth in the shops.
Fred was the first great jeweller to design sales areas as veritable living spaces.
CONTINUING THE PASSION

Since 2002, Fred has opened a dozen or so new shops, throughout the world,
from Paris to London, via Tokyo.
fred_gb
A WORLD OF CREATIONS

« My style is the expression of Enthusiasm
and Freedom,
my trade demands
Rigour and Expertise
and I draw inspiration from my Passion
for my work…»

It is the spirit that animates today la maison FRED
A WORLD OF CREATIONS

Fred was the specialist in pearls and colored gemstones.
A WORLD OF CREATION

He also liked the innovative and modern combinations of materials.

1966 the first famous icon: Force

1O.

A tribute to his passion: boating
A WORLD OF CREATION

From the beginning…
A WORLD OF CREATION

…to today.
A WORLD OF CREATION

Cocteau

Buffet
Fred worked with artists.
A WORLD OF CREATION

Arman

JP Goude
A WORLD OF CREATION

FORCE 10

MOVE 1

SUCCESS

This is an everyday bracelet or symbol of
a certain art de vivre jewellery, for
women and men.

Everything about it is different yet it’s so
FRED, it quickly becomes one of the great
timepiece classics.

This is also a strong and different, recognised
line, and indisputably emblematic of the brand.

Today, FRED’s collection is rich in iconic creations.
A WORLD OF CREATION

And exceptional jewellery.
Colorful and creative.
fred_gb
THE EXPERTISE

Jeweller since 1936
Distinct creations in High Jewellery
Irreproachable Quality
Expert assembly and design
EXCITEMENT
Intimate and opportunist character
History of surprise

Creation with no preconceived ideas
Multiple designers
Different stores for a new style of jewellery
IN LIFE
Accessible Name
Modern and contemporary style

Fashion inspired
Perfect, flexible, design
Easy to live with products
fred_gb
EXPERTISE & PRESTIGE
The FRED Eyewear collection is designed using specific criteria to
ensure maximum preservation of the quintessential characteristics
of this prestigious brand.

We have carefully identified our consumers,
defined a design specific to the company,
conceived our products with the greatest rigour,
selected our materials using strict criteria,
and produced finishes that reflect our jewellery expertise.
WELL-INFORMED & DEMANDING
Our consumers live in worlds where beauty and refinement are
part of their everyday experience.

The products that surround them are faultless examples of good
taste in an environment where quality and beauty reign.

Well-informed connoisseurs, they travel the less trodden
paths of the luxury goods world and avoid overly ostentatious
products and brands.
DNA & CREATIVITY

Our Designers are fully acquainted with the FRED world.
Their expertise guarantees respect for the DNA of the brand.
They produce innovative models embodying refinement and elegance.
They draw the lines that will come to life in the hands of our prototypists.
NOTHING LEFT TO CHANCE

Our eyewear is meticulously designed to the very last detail.
Each material and every technical feature is selected by our Designers after careful analysis so as to
produce the best performance and faultless beauty.
A STRICT SELECTION PROCESS
All our materials are carefully selected and comply with specific
requirements.

They are subjected to advanced testing and must meet our
quality commitments which go beyond the requirements of CE
standards.

Our materials are of excellent quality, reliable and durable.
They are chosen to provide maximum comfort.
fred_gb
JEWELLERY FINISHES

Our eyewear is decorated with precious metals: 18 carat gold, platinum, ruthenium, palladium.
Each eyewear component [temples, endpieces, etc.] has a 5-micron plating, which is greater
than the 3 microns required to benefit from the jeweller's hallmark.
JEWELLERY FINISHES

We are the only ones to offer eyeglasses with plated metal.
For proof, all of our frames are stamped with
our jeweller's hallmark.
NATURAL & PRECIOUS
NATURAL & PRECIOUS

Mahogany

Ebony

We have selected these two PRECIOUS WOODS both for their beauty
and for their physical properties.
NATURAL & PRECIOUS

Mahogany comes from Southeast Asia and is a rich colour
with brown and ochre notes.

Ebony comes from Southeast Asia and is finely streaked
with incrustations of crystal that make it sparkle in the light.

Mahogany and Ebony are woods with a very fine grain allowing perfect polishing.
Their high density means they are unaffected by hygrometric variations (resistant to deformation).
NATURAL & PRECIOUS

Our frames with wooden temples are supplied with a care leaflet
and a guarantee card certifying the origin and quality of the wood.
NATURAL & PRECIOUS

Alligator

Iguana

Shagreen

We offer a wide variety of excellent quality LEATHERS.
The skins are supplied by a Factory specialized in leather work for leading watch brands.
Varnished gloss finish and flattened scales for better durability.
Compliant with current chemical standards and dry and wet abrasion resistance tests.
Guaranteed origin. Sourced from certified breeding farms.
URBAN & CONTEMPORARY
URBAN & CONTEMPORARY
LACQUER, a finish of great beauty
Depth of appearance
Coloured lacquer is produced in several stages,
giving it depth and density of colour.
High gloss
The polished surface is extremely shiny and clean,
sitting flush with metal parts.
Impact- and scratch-resistant
A coat of resin is deposited over the colour, guaranteeing
excellent abrasion and friction resistance.
URBAN & CONTEMPORARY

A highly fashionable material in the world of watchmaking, providing comfort and resistance
Quality. The rubber we use is the same as the one employed in high-end watchmaking
Comfort. The flexibility of rubber guarantees ultra-comfortable wear
Resistance. Its elasticity and natural strength make it highly resistant to all kinds of stresses (twisting, perspiration,
sebum)
Colours. Our rubbers are self-coloured, ensuring excellent fade resistance
URBAN & CONTEMPORARY

Combined with precious metals for even greater sophistication
Artisan production methods, using Mazzucchelli know-how dating back to 1849
Aesthetically pleasing and tactile, three-dimensional effect, brilliance and silky feel
Hypoallergenic, plant-based plastics derived from cotton flowers and wood
Hand-crafted and hand-polished, each frame is unique
LENSES
LENSES

All our lenses are

MADE IN FRANCE
LENSES

PERFECT FINISHING
Hand-polished edges
Anti-reflective coating
Depth of 2.5 mm
LENSES

Quality guaranteed by

FRED logo
SUN LENSES

TOTAL PROTECTION
against UVA & UVB
SUN LENSES
The best lenses for guaranteed protection

POLYCARBONATE POLARIZING
the best protection against reflected light and water

POLYAMIDE
effective protection for everyday life
SUN LENSES

POLYAMIDE
effective protection for everyday life
PERFORMANCE
Unbreakable, flexible, resistant to internal stresses.
Triple-layer anti-reflective interior violet coating
Category 2 or 3 solar protection, 100% anti UVA & UVB

Numerous colours and finishes
Solid: brown, grey
Graduated: brown, grey, blue, plum
With or without Silver Flash or Gold Flash
SUN LENSES
POLARIZED ORION COATING
the best partner against reflected light and water

Polarized “film” is cast in the polycarbonate lens and directs reflected light at 45°

PERFORMANCE
Guaranteed effectiveness and visual precision

Intensifies contrasts for perfect definition of volumes and the environment
Hard to scratch: increased resistance to abrasion and scratching
Suitable for sports activities.
SUN LENSES

POLARIZED ORION COATING
the best partner against reflected light and water
Internal & external protection of the lenses thanks to “EASY CLEAN” technology
WATER REPELLENT, OIL REPELLENT & SMUDGE-PROOF.
PERFORMANCE
Self-cleaning: grease, smudges and water don’t mark the lenses
Easy to clean: simply wipe the lens
DEMO LENSES
Although only for temporary use,
our demonstration lenses are subject
to FRED quality standards
• Depth of 2.5 mm
• Anti-reflective coating
• Safety pad between the screw and lens for improved hold
• Hand-polished edges
• Lenses are supplied pre-drilled with drilling dimension cards
QUALITY
MADE IN FRANCE

The eyewear manufacturing tradition in the Jura region in France
laid the foundations for FRED Eyewear.
The impeccable world-renowned quality of FRED Eyewear is the result of more than a century of expertise.
MADE IN FRANCE

Each frame is unique and produced by master craftsmen
drawing on the traditions of the French eyewear industry.
A FRED frame requires more than 274 operations.
GUARANTEE & TRACEABILITY

Guarantee certificate
supplied with all our
eyewear, ensuring
traceability of products
and materials.

Our frames are subject to scrupulous inspection procedures conducted by our personnel.
Our eyewear is provided with a two-year guarantee against manufacturing defects.
Each frame has an authenticity number that can be used to trace the product in each stage of its
manufacturing process.
COMMITMENT

All our eyewear bears the guarantee of a high jewellery house thanks to the presence of the FRED logo.
COLLECTION
ACCESS
COLLECTION
fred_gb
fred_gb
fred_gb
Platinum, Ruthenium, Gold
Acetate, rubber
and a multitude of texture
gloss acetate - smooth rubber - textured rubber
MECHANICAL PARTS
INTEGRATED AND INVISIBLE
TO A SLEEK DESIGN

Single-piece metal endpieces without
inserted or welded hinges
fred_gb
fred_gb
fred_gb
ESSENTIAL
COLLECTION
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
PREMIUM
COLLECTION
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
fred_gb
Our consumers adore exceptional objects.
Their taste for refinement has no limits.
The eyewear in the JEWELLERY collection
features flawless craftsmanship and finishing.
The materials used
are of the very best quality.
They are selected and worked
with the greatest care.
We guarantee the perfect quality of our products
Quality of finishing guaranteed for two years against manufacturing defects.
Certification of precious stones [information on carats, size, purity, colour]

Eyewear guarantee card

Card certifying the quality of precious
stones.
All FRED eyewear benefits from a jewellery finish
We use Gold and Platinum, two highly-prized precious metals.
Our 5 micron plating is greater than the 3 microns required to benefit
from the jeweller's hallmark.

Each frame is stamped with the jeweller's hallmark guaranteeing a
luxury finish.
The precious stones we select are of the highest quality.
Our STONES, Diamonds, Sapphires and Rubies, comply with the standards used in HIGH
JEWELLERY.
They are cut in compliance with lapidary best practices
Their purity and colour are of extremely high quality.
In order to consistently offer stones compliant with this criteria of excellence,
FRED Eyewear uses the most experienced gem cutters

The cut of the stone determines its brilliance.
Only a cut of ideal proportions can make a diamond sparkle.

Crown
Girdle
Pavilion

Brilliant

Oval

Radiant

Marquise

Heart

Emerald

Pear

Princess

Triangle
The colour of the diamonds we select must be equivalent to at least G.
Blue White +

The clearer a diamond is, the higher its value.
Although a white diamond may appear colourless to
the inexperienced eye, only very rare stones contain
no traces of yellow or brown.

D

Finest White

E

Fine White +

F

Fine White

G

The diamond practically disappears against the grading board.
Slight traces of colour can be seen from the side.

White

H

Obvious colour from the side, difficult to see face up.

Commercial White

I-J

Colour visible face up.

Top silver Cape

K-L

Colour easily visible face up.

Silver Cape

M-Z

Colour very easily visible face up (sometimes the terms tinted colour 1,
tinted colour 2, tinted colour 3, tinted colour 4 are used to describe the
intensity of the colour).
We only accept stones with a purity equivalent to VVS1.
The clarity of a diamond is defined by
the number and size of inclusions in the
stone.
Like any natural stone, almost all diamonds
contain flaws. A diamond is considered
"flawless" if no imperfections can be seen
under magnification (x10).

FLAWLESS (FL)
INTERNALLY FLAWLESS
(IF)

No internal or external flaws under 10x magnification.
No inclusions under 10x magnification; in practice less than approximately 5µm in size. The terms Pure and Loupe
Clean (LC) are also sometimes used.

VVS1
VVS2

Minute inclusion(s) that are very difficult for a skilled grader to see under 10x magnification.

VS1
VS2

Very small inclusion(s) that are difficult for a skilled grader to see under 10x magnification.

SI1
SI2
SI3

Small inclusion(s) that are easy for a trained grader to see when viewed under 10x magnification, but invisible to the
naked eye from the crown side. Clarity grade SI3 is not recognized by gemology laboratories (GIA, HRD, etc.) but it is
used by diamond dealers and appears on the Rapaport report SI= Small inclusion(s).

P1

Inclusion(s) that are very easy for a trained grader to see when viewed under 10x magnification, but difficult to see
with the naked eye from the crown side and which do not affect brilliance. P1 = Pique 1

P2

Large and/or numerous inclusion(s) that are easy to see with the naked eye from the crown side resulting in minor
loss of brilliance. P2 = Pique 2

P3

Large and/or numerous inclusion(s) that are very easy to see with the naked eye from the crown side resulting in
marked dulling of brilliance. P3 = Pique 3
We have chosen a setting process of outstanding quality
The LS® piqué setting is a completely revolutionary and innovative patented process.
The process, which has proved its worth in the jewellery profession,
offers numerous advantages:
- Excellent stone visibility & maximum light reflection
thanks to this technique which leaves the stones free of any overlapping material.
- Exceptional hold of stones even in the absence of prongs.
In use since 2002, the process has shown that it provides an enduring perfect hold.
fred_gb
Alternately feminine and masculine,
St Vincent Éclat offers an irresistible choice of fine
and precious stones.
Two precious stones enhance
the beauty of St Vincent
Pavé set with 32 precious stones,
St Vincent is available in three versions
with diamonds, rubies and sapphires
Thirty two precious stones
illuminate St Vincent
A luxury interpretation of the famous Force
10 shackle
Ten diamonds bedeck
the shackle of Force 10 Evo
A truly intimate and personal piece, Corail
embodies all the know-how of the FRED
House.
Two diamonds illuminate Corail
Stylised shackles in pure and
contemporary lines adorned with 102
diamonds.
A hundred and two diamonds
decorate the shackles of
Cayman
This frame sparkles with 83 diamonds and
proudly proclaims its jewellery status.
Eighty three diamonds
sparkle on Ellesmere
Ellesmere Prestige combines the sparkle of
precious finishing, the nobility of ebony
and the brilliance of diamonds.
Two diamonds illuminate
the blackness of the ebony
A hint of outrageousness for this
frame with 18 carat gold-plated lenses.
18 carat plating
adds sparkle to Sicile lenses
Sparkling and audacious, Pearls Prestige
is adorned with 11 brilliant diamonds.
Interplay between eleven diamonds
and gold or platinum pearls for this Pearls model
fred_gb
The gloss and depth of lacquer combined with
80 white diamonds for the most sumptuous of contrasts.
VM – Mido 2012 update

More Related Content

Viewers also liked

Fred training gb
Fred training gbFred training gb
Fred training gbamimos27
 
Dabbawala's Supply Chain
Dabbawala's Supply Chain Dabbawala's Supply Chain
Dabbawala's Supply Chain Pankil Shah
 
Intitucion educativa tecnica industrial simona duque
Intitucion educativa tecnica industrial simona duqueIntitucion educativa tecnica industrial simona duque
Intitucion educativa tecnica industrial simona duqueFrancy Esneidy Quintero
 
Book review of The Right Word
Book review of The Right WordBook review of The Right Word
Book review of The Right WordPankil Shah
 
Educomp-Case Study
Educomp-Case StudyEducomp-Case Study
Educomp-Case StudyPankil Shah
 
Net Neutrality in INDIA
Net Neutrality in INDIANet Neutrality in INDIA
Net Neutrality in INDIAPankil Shah
 
HFDC Bank-Financial Analysis
HFDC Bank-Financial AnalysisHFDC Bank-Financial Analysis
HFDC Bank-Financial AnalysisPankil Shah
 
Master Production Scheduling (MPS)
Master Production Scheduling (MPS) Master Production Scheduling (MPS)
Master Production Scheduling (MPS) Pankil Shah
 

Viewers also liked (15)

Prueva unica periodo n 2
Prueva unica periodo n 2Prueva unica periodo n 2
Prueva unica periodo n 2
 
Fred training gb
Fred training gbFred training gb
Fred training gb
 
Prueva unica periodo n 2
Prueva unica periodo n 2Prueva unica periodo n 2
Prueva unica periodo n 2
 
Dabbawala's Supply Chain
Dabbawala's Supply Chain Dabbawala's Supply Chain
Dabbawala's Supply Chain
 
Intitucion educativa tecnica industrial simona duque
Intitucion educativa tecnica industrial simona duqueIntitucion educativa tecnica industrial simona duque
Intitucion educativa tecnica industrial simona duque
 
Book review of The Right Word
Book review of The Right WordBook review of The Right Word
Book review of The Right Word
 
Collaboration
CollaborationCollaboration
Collaboration
 
Educomp-Case Study
Educomp-Case StudyEducomp-Case Study
Educomp-Case Study
 
Net Neutrality in INDIA
Net Neutrality in INDIANet Neutrality in INDIA
Net Neutrality in INDIA
 
Swiss Bank
Swiss BankSwiss Bank
Swiss Bank
 
HFDC Bank-Financial Analysis
HFDC Bank-Financial AnalysisHFDC Bank-Financial Analysis
HFDC Bank-Financial Analysis
 
Poka Yoke
Poka YokePoka Yoke
Poka Yoke
 
J k paper ltd.
J k paper ltd.J k paper ltd.
J k paper ltd.
 
Master Production Scheduling (MPS)
Master Production Scheduling (MPS) Master Production Scheduling (MPS)
Master Production Scheduling (MPS)
 
FEMA
FEMAFEMA
FEMA
 

Similar to fred_gb

"LOVE CURES CANCER" 2009 to 2011 Book of Press
"LOVE CURES CANCER" 2009 to 2011 Book of Press"LOVE CURES CANCER" 2009 to 2011 Book of Press
"LOVE CURES CANCER" 2009 to 2011 Book of PressDavid Mack
 
Fashion 110329203200-phpapp01 (2)
Fashion 110329203200-phpapp01 (2)Fashion 110329203200-phpapp01 (2)
Fashion 110329203200-phpapp01 (2)Anthony J. Okoye
 
Better Homes Real Estate DXB Magazine Feb 2015
Better Homes Real Estate DXB Magazine Feb 2015Better Homes Real Estate DXB Magazine Feb 2015
Better Homes Real Estate DXB Magazine Feb 2015Angela Davis
 
Biba Fashion Trends
Biba Fashion Trends Biba Fashion Trends
Biba Fashion Trends prabhas jha
 
THE Stylemate, Issue 01|2021: a time between times
THE Stylemate, Issue 01|2021: a time between times THE Stylemate, Issue 01|2021: a time between times
THE Stylemate, Issue 01|2021: a time between times THE Stylemate
 
flowersforzoé ( la vie est un bijou )
flowersforzoé ( la vie est un bijou )flowersforzoé ( la vie est un bijou )
flowersforzoé ( la vie est un bijou )Manon Pelletier
 
THE Stylemate Clarity 01|2023
THE Stylemate Clarity 01|2023THE Stylemate Clarity 01|2023
THE Stylemate Clarity 01|2023THE Stylemate
 
Tag SS18 brands selection
Tag SS18 brands selection Tag SS18 brands selection
Tag SS18 brands selection Nara Balthazar
 
THE Stylemate - what is of value to us? issue 03|2020
THE Stylemate - what is of value to us? issue 03|2020THE Stylemate - what is of value to us? issue 03|2020
THE Stylemate - what is of value to us? issue 03|2020THE Stylemate
 
2016 VLM CORPORATE PROFILE april
2016 VLM CORPORATE PROFILE april2016 VLM CORPORATE PROFILE april
2016 VLM CORPORATE PROFILE aprilLoic Bellet
 
Oriflame Catalogue 9 UK June / July 2016
Oriflame Catalogue 9 UK June / July 2016Oriflame Catalogue 9 UK June / July 2016
Oriflame Catalogue 9 UK June / July 2016mike cook
 
Designer Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniDesigner Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniStevie Otap
 

Similar to fred_gb (20)

Company Book 16 - V10 LR
Company Book 16 - V10 LR Company Book 16 - V10 LR
Company Book 16 - V10 LR
 
Red Scarf Equestrian
Red Scarf EquestrianRed Scarf Equestrian
Red Scarf Equestrian
 
Jewellery Historian #13
Jewellery Historian #13Jewellery Historian #13
Jewellery Historian #13
 
"LOVE CURES CANCER" 2009 to 2011 Book of Press
"LOVE CURES CANCER" 2009 to 2011 Book of Press"LOVE CURES CANCER" 2009 to 2011 Book of Press
"LOVE CURES CANCER" 2009 to 2011 Book of Press
 
Fashion 110329203200-phpapp01 (2)
Fashion 110329203200-phpapp01 (2)Fashion 110329203200-phpapp01 (2)
Fashion 110329203200-phpapp01 (2)
 
Better Homes Real Estate DXB Magazine Feb 2015
Better Homes Real Estate DXB Magazine Feb 2015Better Homes Real Estate DXB Magazine Feb 2015
Better Homes Real Estate DXB Magazine Feb 2015
 
Biba Fashion Trends
Biba Fashion Trends Biba Fashion Trends
Biba Fashion Trends
 
Redscarf
RedscarfRedscarf
Redscarf
 
THE Stylemate, Issue 01|2021: a time between times
THE Stylemate, Issue 01|2021: a time between times THE Stylemate, Issue 01|2021: a time between times
THE Stylemate, Issue 01|2021: a time between times
 
flowersforzoé ( la vie est un bijou )
flowersforzoé ( la vie est un bijou )flowersforzoé ( la vie est un bijou )
flowersforzoé ( la vie est un bijou )
 
Tag showroom ss18
Tag showroom ss18Tag showroom ss18
Tag showroom ss18
 
THE Stylemate Clarity 01|2023
THE Stylemate Clarity 01|2023THE Stylemate Clarity 01|2023
THE Stylemate Clarity 01|2023
 
Harvey Nichols
Harvey NicholsHarvey Nichols
Harvey Nichols
 
Tag SS18 brands selection
Tag SS18 brands selection Tag SS18 brands selection
Tag SS18 brands selection
 
THE Stylemate - what is of value to us? issue 03|2020
THE Stylemate - what is of value to us? issue 03|2020THE Stylemate - what is of value to us? issue 03|2020
THE Stylemate - what is of value to us? issue 03|2020
 
2016 VLM CORPORATE PROFILE april
2016 VLM CORPORATE PROFILE april2016 VLM CORPORATE PROFILE april
2016 VLM CORPORATE PROFILE april
 
Lo2 product research
Lo2 product researchLo2 product research
Lo2 product research
 
Dola Fashions, New Delhi, Designer Necklaces
Dola Fashions, New Delhi, Designer NecklacesDola Fashions, New Delhi, Designer Necklaces
Dola Fashions, New Delhi, Designer Necklaces
 
Oriflame Catalogue 9 UK June / July 2016
Oriflame Catalogue 9 UK June / July 2016Oriflame Catalogue 9 UK June / July 2016
Oriflame Catalogue 9 UK June / July 2016
 
Designer Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniDesigner Analysis - Giorgio Armani
Designer Analysis - Giorgio Armani
 

Recently uploaded

Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 

Recently uploaded (20)

Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 

fred_gb

  • 1. VM – Mido 2012 update
  • 4. A PASSIONATE MAN « C’est dans la passion que je puise mon inspiration » The life of Fred Samuel is a modern-day epic. As a citizen of the world, sportsman ahead of his time and creative personality with innate business acumen, he built his life far away from the beaten track.
  • 5. A PASSIONATE MAN 1908, Fred SAMUEL was born in Buenos Aires. His father had a jewellery store in Calle Florida in Buenos Aires. In 1918, Fred came to Paris.
  • 6. A PASSIONATE MAN 1936, Fred Samuel was 28 years old when he opened his first jewellery store in Paris, 6 rue Royale.
  • 7. A PASSIONATE MAN He became a great figure of jewellery. Success beckoned from the very beginning and his creations multiplied. As Fred’s heart beat in time with the lively rhythm of his creative passion, the whole world listened.
  • 8. A PASSIONATE MAN 1939. Already a father and a company founder, he chose to join the Foreign Legion during the Second World War to defend his country and origins. He fought to build a name and a reputation for himself.
  • 9. A PASSIONATE MAN 50’ 60’ His creations but also his enthusiasm and his friendly personality made him a celebrity. From American stars to sovereigns, Fred’s clients became his friends.
  • 10. A PASSIONATE MAN 70’ 80’ He became an unavoidable personality of the Riviera in France, where he opened his second shop.
  • 11. CONTINUING THE PASSION 1995, la maison Fred opened the second chapter of its history when it joined LVMH. Mr Samuel thus acquired the assurance that his brand would remain and flourish within a group that was protective of French traditions and expertise, which had been able to take luxury to new stratospheric levels.
  • 12. CONTINUING THE PASSION 1999, la maison FRED opened the boutique 7, Place Vendôme. The innovative spirit of the brand also shines forth in the shops. Fred was the first great jeweller to design sales areas as veritable living spaces.
  • 13. CONTINUING THE PASSION Since 2002, Fred has opened a dozen or so new shops, throughout the world, from Paris to London, via Tokyo.
  • 15. A WORLD OF CREATIONS « My style is the expression of Enthusiasm and Freedom, my trade demands Rigour and Expertise and I draw inspiration from my Passion for my work…» It is the spirit that animates today la maison FRED
  • 16. A WORLD OF CREATIONS Fred was the specialist in pearls and colored gemstones.
  • 17. A WORLD OF CREATION He also liked the innovative and modern combinations of materials. 1966 the first famous icon: Force 1O. A tribute to his passion: boating
  • 18. A WORLD OF CREATION From the beginning…
  • 19. A WORLD OF CREATION …to today.
  • 20. A WORLD OF CREATION Cocteau Buffet Fred worked with artists.
  • 21. A WORLD OF CREATION Arman JP Goude
  • 22. A WORLD OF CREATION FORCE 10 MOVE 1 SUCCESS This is an everyday bracelet or symbol of a certain art de vivre jewellery, for women and men. Everything about it is different yet it’s so FRED, it quickly becomes one of the great timepiece classics. This is also a strong and different, recognised line, and indisputably emblematic of the brand. Today, FRED’s collection is rich in iconic creations.
  • 23. A WORLD OF CREATION And exceptional jewellery. Colorful and creative.
  • 25. THE EXPERTISE Jeweller since 1936 Distinct creations in High Jewellery Irreproachable Quality Expert assembly and design
  • 26. EXCITEMENT Intimate and opportunist character History of surprise Creation with no preconceived ideas Multiple designers Different stores for a new style of jewellery
  • 27. IN LIFE Accessible Name Modern and contemporary style Fashion inspired Perfect, flexible, design Easy to live with products
  • 29. EXPERTISE & PRESTIGE The FRED Eyewear collection is designed using specific criteria to ensure maximum preservation of the quintessential characteristics of this prestigious brand. We have carefully identified our consumers, defined a design specific to the company, conceived our products with the greatest rigour, selected our materials using strict criteria, and produced finishes that reflect our jewellery expertise.
  • 30. WELL-INFORMED & DEMANDING Our consumers live in worlds where beauty and refinement are part of their everyday experience. The products that surround them are faultless examples of good taste in an environment where quality and beauty reign. Well-informed connoisseurs, they travel the less trodden paths of the luxury goods world and avoid overly ostentatious products and brands.
  • 31. DNA & CREATIVITY Our Designers are fully acquainted with the FRED world. Their expertise guarantees respect for the DNA of the brand. They produce innovative models embodying refinement and elegance. They draw the lines that will come to life in the hands of our prototypists.
  • 32. NOTHING LEFT TO CHANCE Our eyewear is meticulously designed to the very last detail. Each material and every technical feature is selected by our Designers after careful analysis so as to produce the best performance and faultless beauty.
  • 33. A STRICT SELECTION PROCESS All our materials are carefully selected and comply with specific requirements. They are subjected to advanced testing and must meet our quality commitments which go beyond the requirements of CE standards. Our materials are of excellent quality, reliable and durable. They are chosen to provide maximum comfort.
  • 35. JEWELLERY FINISHES Our eyewear is decorated with precious metals: 18 carat gold, platinum, ruthenium, palladium. Each eyewear component [temples, endpieces, etc.] has a 5-micron plating, which is greater than the 3 microns required to benefit from the jeweller's hallmark.
  • 36. JEWELLERY FINISHES We are the only ones to offer eyeglasses with plated metal. For proof, all of our frames are stamped with our jeweller's hallmark.
  • 38. NATURAL & PRECIOUS Mahogany Ebony We have selected these two PRECIOUS WOODS both for their beauty and for their physical properties.
  • 39. NATURAL & PRECIOUS Mahogany comes from Southeast Asia and is a rich colour with brown and ochre notes. Ebony comes from Southeast Asia and is finely streaked with incrustations of crystal that make it sparkle in the light. Mahogany and Ebony are woods with a very fine grain allowing perfect polishing. Their high density means they are unaffected by hygrometric variations (resistant to deformation).
  • 40. NATURAL & PRECIOUS Our frames with wooden temples are supplied with a care leaflet and a guarantee card certifying the origin and quality of the wood.
  • 41. NATURAL & PRECIOUS Alligator Iguana Shagreen We offer a wide variety of excellent quality LEATHERS. The skins are supplied by a Factory specialized in leather work for leading watch brands. Varnished gloss finish and flattened scales for better durability. Compliant with current chemical standards and dry and wet abrasion resistance tests. Guaranteed origin. Sourced from certified breeding farms.
  • 43. URBAN & CONTEMPORARY LACQUER, a finish of great beauty Depth of appearance Coloured lacquer is produced in several stages, giving it depth and density of colour. High gloss The polished surface is extremely shiny and clean, sitting flush with metal parts. Impact- and scratch-resistant A coat of resin is deposited over the colour, guaranteeing excellent abrasion and friction resistance.
  • 44. URBAN & CONTEMPORARY A highly fashionable material in the world of watchmaking, providing comfort and resistance Quality. The rubber we use is the same as the one employed in high-end watchmaking Comfort. The flexibility of rubber guarantees ultra-comfortable wear Resistance. Its elasticity and natural strength make it highly resistant to all kinds of stresses (twisting, perspiration, sebum) Colours. Our rubbers are self-coloured, ensuring excellent fade resistance
  • 45. URBAN & CONTEMPORARY Combined with precious metals for even greater sophistication Artisan production methods, using Mazzucchelli know-how dating back to 1849 Aesthetically pleasing and tactile, three-dimensional effect, brilliance and silky feel Hypoallergenic, plant-based plastics derived from cotton flowers and wood Hand-crafted and hand-polished, each frame is unique
  • 47. LENSES All our lenses are MADE IN FRANCE
  • 51. SUN LENSES The best lenses for guaranteed protection POLYCARBONATE POLARIZING the best protection against reflected light and water POLYAMIDE effective protection for everyday life
  • 52. SUN LENSES POLYAMIDE effective protection for everyday life PERFORMANCE Unbreakable, flexible, resistant to internal stresses. Triple-layer anti-reflective interior violet coating Category 2 or 3 solar protection, 100% anti UVA & UVB Numerous colours and finishes Solid: brown, grey Graduated: brown, grey, blue, plum With or without Silver Flash or Gold Flash
  • 53. SUN LENSES POLARIZED ORION COATING the best partner against reflected light and water Polarized “film” is cast in the polycarbonate lens and directs reflected light at 45° PERFORMANCE Guaranteed effectiveness and visual precision Intensifies contrasts for perfect definition of volumes and the environment Hard to scratch: increased resistance to abrasion and scratching Suitable for sports activities.
  • 54. SUN LENSES POLARIZED ORION COATING the best partner against reflected light and water Internal & external protection of the lenses thanks to “EASY CLEAN” technology WATER REPELLENT, OIL REPELLENT & SMUDGE-PROOF. PERFORMANCE Self-cleaning: grease, smudges and water don’t mark the lenses Easy to clean: simply wipe the lens
  • 55. DEMO LENSES Although only for temporary use, our demonstration lenses are subject to FRED quality standards • Depth of 2.5 mm • Anti-reflective coating • Safety pad between the screw and lens for improved hold • Hand-polished edges • Lenses are supplied pre-drilled with drilling dimension cards
  • 57. MADE IN FRANCE The eyewear manufacturing tradition in the Jura region in France laid the foundations for FRED Eyewear. The impeccable world-renowned quality of FRED Eyewear is the result of more than a century of expertise.
  • 58. MADE IN FRANCE Each frame is unique and produced by master craftsmen drawing on the traditions of the French eyewear industry. A FRED frame requires more than 274 operations.
  • 59. GUARANTEE & TRACEABILITY Guarantee certificate supplied with all our eyewear, ensuring traceability of products and materials. Our frames are subject to scrupulous inspection procedures conducted by our personnel. Our eyewear is provided with a two-year guarantee against manufacturing defects. Each frame has an authenticity number that can be used to trace the product in each stage of its manufacturing process.
  • 60. COMMITMENT All our eyewear bears the guarantee of a high jewellery house thanks to the presence of the FRED logo.
  • 67. and a multitude of texture gloss acetate - smooth rubber - textured rubber
  • 68. MECHANICAL PARTS INTEGRATED AND INVISIBLE TO A SLEEK DESIGN Single-piece metal endpieces without inserted or welded hinges
  • 96. Our consumers adore exceptional objects. Their taste for refinement has no limits.
  • 97. The eyewear in the JEWELLERY collection features flawless craftsmanship and finishing. The materials used are of the very best quality. They are selected and worked with the greatest care.
  • 98. We guarantee the perfect quality of our products Quality of finishing guaranteed for two years against manufacturing defects. Certification of precious stones [information on carats, size, purity, colour] Eyewear guarantee card Card certifying the quality of precious stones.
  • 99. All FRED eyewear benefits from a jewellery finish We use Gold and Platinum, two highly-prized precious metals. Our 5 micron plating is greater than the 3 microns required to benefit from the jeweller's hallmark. Each frame is stamped with the jeweller's hallmark guaranteeing a luxury finish.
  • 100. The precious stones we select are of the highest quality. Our STONES, Diamonds, Sapphires and Rubies, comply with the standards used in HIGH JEWELLERY. They are cut in compliance with lapidary best practices Their purity and colour are of extremely high quality.
  • 101. In order to consistently offer stones compliant with this criteria of excellence, FRED Eyewear uses the most experienced gem cutters The cut of the stone determines its brilliance. Only a cut of ideal proportions can make a diamond sparkle. Crown Girdle Pavilion Brilliant Oval Radiant Marquise Heart Emerald Pear Princess Triangle
  • 102. The colour of the diamonds we select must be equivalent to at least G. Blue White + The clearer a diamond is, the higher its value. Although a white diamond may appear colourless to the inexperienced eye, only very rare stones contain no traces of yellow or brown. D Finest White E Fine White + F Fine White G The diamond practically disappears against the grading board. Slight traces of colour can be seen from the side. White H Obvious colour from the side, difficult to see face up. Commercial White I-J Colour visible face up. Top silver Cape K-L Colour easily visible face up. Silver Cape M-Z Colour very easily visible face up (sometimes the terms tinted colour 1, tinted colour 2, tinted colour 3, tinted colour 4 are used to describe the intensity of the colour).
  • 103. We only accept stones with a purity equivalent to VVS1. The clarity of a diamond is defined by the number and size of inclusions in the stone. Like any natural stone, almost all diamonds contain flaws. A diamond is considered "flawless" if no imperfections can be seen under magnification (x10). FLAWLESS (FL) INTERNALLY FLAWLESS (IF) No internal or external flaws under 10x magnification. No inclusions under 10x magnification; in practice less than approximately 5µm in size. The terms Pure and Loupe Clean (LC) are also sometimes used. VVS1 VVS2 Minute inclusion(s) that are very difficult for a skilled grader to see under 10x magnification. VS1 VS2 Very small inclusion(s) that are difficult for a skilled grader to see under 10x magnification. SI1 SI2 SI3 Small inclusion(s) that are easy for a trained grader to see when viewed under 10x magnification, but invisible to the naked eye from the crown side. Clarity grade SI3 is not recognized by gemology laboratories (GIA, HRD, etc.) but it is used by diamond dealers and appears on the Rapaport report SI= Small inclusion(s). P1 Inclusion(s) that are very easy for a trained grader to see when viewed under 10x magnification, but difficult to see with the naked eye from the crown side and which do not affect brilliance. P1 = Pique 1 P2 Large and/or numerous inclusion(s) that are easy to see with the naked eye from the crown side resulting in minor loss of brilliance. P2 = Pique 2 P3 Large and/or numerous inclusion(s) that are very easy to see with the naked eye from the crown side resulting in marked dulling of brilliance. P3 = Pique 3
  • 104. We have chosen a setting process of outstanding quality The LS® piqué setting is a completely revolutionary and innovative patented process. The process, which has proved its worth in the jewellery profession, offers numerous advantages: - Excellent stone visibility & maximum light reflection thanks to this technique which leaves the stones free of any overlapping material. - Exceptional hold of stones even in the absence of prongs. In use since 2002, the process has shown that it provides an enduring perfect hold.
  • 106. Alternately feminine and masculine, St Vincent Éclat offers an irresistible choice of fine and precious stones.
  • 107. Two precious stones enhance the beauty of St Vincent
  • 108. Pavé set with 32 precious stones, St Vincent is available in three versions with diamonds, rubies and sapphires
  • 109. Thirty two precious stones illuminate St Vincent
  • 110. A luxury interpretation of the famous Force 10 shackle
  • 111. Ten diamonds bedeck the shackle of Force 10 Evo
  • 112. A truly intimate and personal piece, Corail embodies all the know-how of the FRED House.
  • 114. Stylised shackles in pure and contemporary lines adorned with 102 diamonds.
  • 115. A hundred and two diamonds decorate the shackles of Cayman
  • 116. This frame sparkles with 83 diamonds and proudly proclaims its jewellery status.
  • 118. Ellesmere Prestige combines the sparkle of precious finishing, the nobility of ebony and the brilliance of diamonds.
  • 119. Two diamonds illuminate the blackness of the ebony
  • 120. A hint of outrageousness for this frame with 18 carat gold-plated lenses.
  • 121. 18 carat plating adds sparkle to Sicile lenses
  • 122. Sparkling and audacious, Pearls Prestige is adorned with 11 brilliant diamonds.
  • 123. Interplay between eleven diamonds and gold or platinum pearls for this Pearls model
  • 125. The gloss and depth of lacquer combined with 80 white diamonds for the most sumptuous of contrasts.
  • 126. VM – Mido 2012 update