Software Philharmonic Orchestra 8 Ways Conductors Lead Development is like a symphony: Every moving part is essential. Each team member must be highly technical in his/her area of expertise; Each team member must be highly motivated for the success of the team, the project and the organization; The team should be harmoniously integrated to form the “dream team.” Each member should be adaptive to the others and to the continually changing requirements; The team must have constructive communication to share lessons learned and to remove obstacles to make the project better> Learn 8 ways conductors lead and tech companies who got it right.

1. 8
Ways
Conductors
Lead
So#ware
Philharmonic
Orchestra
cc:
Haags
Uitburo
-­‐
h:ps://www.flickr.com/photos/8816624@N08

2. Thank
You!
#MusicCityCode
Thank
you
to
our
Sponsors!

4. HEATHER
WILDE
CHRISTINA
ALDAN
We
help
you
conduct
beau0ful
music
Blastoff@ROCeteer.com

5. Team
Work
#MusicCityCode

6. Team
Roles
• Front-­‐end
• Back-­‐end
• Project
Manager
• MarkeJng
• Sales
• Manager
• Researcher
#MusicCityCode
• Engineer
• Architect
• Designer
• Quality
Assurance
• Deployment
• Content
• OperaJons

7. Every
moving
part
is
essenHal
Team
Members
Must:
• Be
Technical
• Be
MoJvated
• Be
AdapJve
• PrioriJze
EffecJve
CommunicaJon
• Integrated
Thinking
• Share
Lessons
Learned
#MusicCityCode
cc:
Sister72
-­‐
h:ps://www.flickr.com/photos/79874304@N00

8. The
Conductor
1.
Conductors
start
with
a
plan.
#MusicCityCode
cc:
Kolin
Toney
-­‐
h:ps://www.flickr.com/photos/43053584@N00

9. The
Conductor
2.
The
conductor
recruits
the
best
players.
#MusicCityCode
cc:
Barka
Fabianova
-­‐
h:ps://www.flickr.com/photos/62363710@N00

10. The
Conductor
3.
The
conductor
is
visible.
#MusicCityCode
cc:
Rob
Swystun
-­‐
h:ps://www.flickr.com/photos/88781579@N05

11. The
Conductor
4.
The
conductor
leads
with
the
heart.
#MusicCityCode
cc:
vgm8383
-­‐
h:ps://www.flickr.com/photos/9147703@N03

12. The
Conductor
5.
The
conductor
delegates
the
work
and
focuses
on
what
they
do
best.
#MusicCityCode
cc:
Frederik
Magle
Music
-­‐
h:ps://www.flickr.com/photos/78550404@N08

13. The
Conductor
6.
The
conductor
is
aware
of
gestures
made
and
their
impact.
"A
life
well-­‐lived
is
the
best
giC
you
can
give."
#MusicCityCode
cc:
kosmolaut
-­‐
h:ps://www.flickr.com/photos/69444890@N00

14. The
Conductor
7.
The
conductor’s
back
stays
to
the
audience.
#MusicCityCode
cc:
Keith
Williamson
-­‐
h:ps://www.flickr.com/photos/34673186@N03

15. The
Conductor
8.
The
conductor
shares
the
spotlight
#MusicCityCode
cc:
Paul
Ealing
2011
-­‐
h:ps://www.flickr.com/photos/64622294@N07

16. Who’s
Doing
This
Now?
#MusicCityCode

17. Ex.
RewardMe
Raised:
$1.1M
in
1
Round
from
2
Investors
Founded:
August
1,
2010
Closed:
June,
2015
What
happened?
“Premature
scaling
and
founder
misalignment”
#MusicCityCode

18. Ex.
GuGo
Raised:
Couldn’t
secure
funding
Founded:
February
26,
2011
Closed:
June,
2015
What
happened?
“Cofounder
disagreements,
couldn't
secure
funding”
#MusicCityCode

19. Ex.
EverythingMe
Raised:
$35.5M
in
3
Rounds
from
7
Investors
Founded:
May
13,
2010
Closed:
October,
2015
What
happened?
“No
business
model”
#MusicCityCode

20. Ex.
Uber
ValuaJon:
$68
billion
What
they
did
right:
Strategic
MarkeJng
Plan
#MusicCityCode

21. Ex.
SpaceX
ValuaJon:
$12
billion
What
they
did
right:
Hired
the
best
of
the
best
#MusicCityCode

22. Ex.
Airbnb
ValuaJon:
$30
billion
What
they
did
right.
Lead
with
their
heart.
“Lean
in
to
the
uncomfortable
truth”
~
Jonathan
Mildenhall,
Chief
MarkeJng
Officer
#MusicCityCode

23. ImplementaJon
• Personality
Tests
(True
Colors,
DlSC,
etc.)
• Open
CommunicaJon
Process
• MoJvaJon
Assessments
• Core
Values
• Hire
for
Company
Culture
• Recognize
employees
• Consistent
Brand
Messaging
#MusicCityCode
cc:
Sam
Hames
-­‐
h:ps://www.flickr.com/photos/7612504@N07

24. QuesJons?
#MusicCityCode
Blastoff@ROCeteer.com

25. Experiment
Time
#MusicCityCode
The
Lion
Sleeps
Tonight
-­‐
The
Tokens
-­‐
Fernan
Unplugged