From the Willoughby Western Lake County Chamber of Commerce's luncheon at Pat O'Brien Chevrolet. Topic was "Facebook Advertising 101" with speakers Keith Bales and Alex Zinni.

1. Welcome to the March 2016 Luncheon!

2. March Afterhours
Tuesday, March 22nd
5-7PM
Paninis Bar & Grill
37333 Euclid Ave.
Willoughby, OH 44094

3. April Joint Luncheon with Lake
Communicators
Friday, April 15th, 2016
11:30 am – 1:00 pm
La-Vera Party Center
Joe Pulizzi is first and foremost a
content marketing/social media
evangelist.
He’s the founder of the Content
Marketing Institute (CMI), the leading
content marketing educational
resource for enterprise brands.
Sponsors:

4. New! Lake County Chamber of Commerce
Business Expo
Lakeland Community College
Holden University Center
Friday, June 3, 2016
9:00AM-4:00PM
Sponsorships and Booths still available!

5. Why you should use….

6. What is Facebook
• Facebook is a social networking service
• Founded in 2004, Facebook gives people across the world a platform
in which they can share and connect with other users

7. Facebook by the Numbers
• 400 million global users
• 100 million US users
• Avg. user is on for 55 minutes per day
• Facebook integrations with website
• Facebook users have an average of 130 friends
• Average person fans 4 pages per month
• Fun Fact… Facebook would be the 3rd largest country, just behind
India and China.

8. Benefits of Using Facebook
• Build a relationship with your customers
• Engage your customers and influence your prospects
• Drive awareness with Facebook advertising

9. Industry expert, Jon Loomer, on building an audience from scratch

10. Advertising on Facebook
• Easy to use
• Cost effective
• Great reach to customers
• Advanced targeting system
• High quality feedback from analytics

11. Creating Ads From Keith Bales

12. Why D&S Uses Facebook
• Cost effective brand awareness
• Targeting ability
• Connect local buyers with what our products and services are

13. Examples of D&S’ Ads

14. Types of Ads
• Many avenues to advertising on Facebook
• Main ones are:
• Boosting Posts
• Promoting Your Page
• Send People to your Website
• Raise Attendance at your Event
• Get People to Claim Your Offer
• All ads offer targeting

15. Targeting – The Where
• Select the area you want to target by one of two means
• Zip code(s)
• City and a mile radius surrounding

16. Targeting – The Who
• Once you have the area of which you want your ad to appear set, the
next step is selecting the audience that is seeing it.

17. Targeting – The Who (cont.)
• After age and gender, you have the option of further defining your
audience.
• Demographics >>> Education, ethnicity, financials, generation, home owners,
parents, etc.
• Interests >>> Sports, shopping, food and drink, wellness, family, etc.
• Behaviors >>> Automotive (owners, new vehicle shoppers, etc.), charitable
donations (animal welfare, children, political, etc.)
• NOTE: when you begin adding options to define your market, the
fewer you have the smaller your potential reach. Add more to
broaden.

18. What To Keep In Mind
• Know your goals when you start Facebook Advertising
• Do you want to promote your products and/or services?
• Do you want more Facebook page likes?
• Do you want more traffic and sales in your store?
• Do you want website traffic and leads?
• Always set an objective before starting a campaign. An objective will
help you chose which ad type you move forward with.

19. Wrap Up
• Facebook Ads are your avenue to thousands of people in your market
• Facebook Ads offer a cost effective means of promoting your brand
• Facebook Ads are highly customize to met your objectives

20. THANK YOU for joining us today!